We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • ProMat 2023
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • ProMat 2023
    • Upload Your Video
Home » Loadsmart Launches Flatbed Messenger in Partnership with The Home Depot
Press releases are provided by companies as is and have not been edited or checked for accuracy. Any queries should be directed to the company issuing the release.

Upload your press release

Loadsmart Launches Flatbed Messenger in Partnership with The Home Depot

October 6, 2021
No Comments

Loadsmart, a leading freight technology company, announced the launch of Flatbed Messenger—an automated supply-led flatbed platform that pairs capacity and price to a shipment instead of the reverse. The first marketplace of its kind, Flatbed Messenger combines Loadsmart’s advanced algorithms with dedicated capacity from The Home Depot to help other shippers find flatbed capacity at lower rates – reducing emissions and improving environmental sustainability.

Backhauls in the flatbed industry, or cargo carried on a return journey, typically require two customers – one for each direction. As a result, fleets that are dedicated to one customer are often plagued with many empty miles. Flatbed Messenger feeds the truck’s location, its price, and its destination into algorithms that match the information to a shipment, which benefits both shippers and carriers:

•Shippers access flatbed capacity that was previously earmarked for a dedicated shipper
•Shippers gain visibility into lower flatbed rates through more affordable backhauls
•Carriers in dedicated fleets fill their backhauls, reducing empty miles
•Carriers reduce deadhead miles by being matched to optimal pick-up locations
•Shippers and carriers reduce emissions and improve sustainability outcomes

“Automated supply-led booking doesn’t exist at scale today, not for lack of interest, but because of feasibility challenges,” said Felipe Capella, co-founder, co-CEO and president at Loadsmart. “In order to begin with capacity instead of a shipment, the broker’s AI system must know exactly where a truck will be, empty/full status, driver hours-of-service, the price that is needed to move it, and where it wants to go. Through our work with a forward-thinking shipper like The Home Depot, we’ve been able to implement this novel approach that makes dedicated fleets more efficient via technology while greatly reducing risk.”

The Home Depot and Loadsmart worked closely on the concept, design framework and rollout of Flatbed Messenger to make sure the platform meets the needs of shippers and carriers. The Home Depot is focused on bolstering the customer experience, reducing empty miles, lowering its carbon footprint, and helping other shippers and carriers do the same by sharing truck capacity.

“Flatbeds are an essential transportation mode, yet the flatbed industry remains highly fragmented,” said Robin Baggs, director of transportation for The Home Depot. “This platform presents shippers and carriers a unique opportunity to increase communication and collaboration to move freight in an easy, user-friendly way that’s more affordable, efficient, and environmentally friendly than traditional methods.”

“Automated supply-led options will become increasingly important to the future of freight brokerage,” added Capella. “Our many years of experience wiring up the pipelines of supply and demand, and partnering with industry leaders like The Home Depot, uniquely positions Loadsmart to usher in a more efficient, environmentally sustainable future, reversing the traditional dynamics that are increasingly obsolete in a more volatile and complicated supply chain.”

The Home Depot has invited select vendors and carrier partners to participate in the service. Flatbed carriers have been onboarding since the announcement was first made at The Home Depot Carrier Summit earlier this year and are already being matched to a select group of shippers’ flatbed loads.

To learn more about how Flatbed Messenger can benefit shippers and carriers and what’s required to sign up, please reach out to flatbed@loadsmart.com.

About Loadsmart
Transforming the future of freight, Loadsmart leverages artificial intelligence, machine learning and strategic partnerships to automate how freight is priced, booked and shipped. Pairing advanced technologies with deep-seated industry expertise, Loadsmart fuels growth, simplifies operational complexity and bolsters efficiency for carriers and shippers alike. For more information, please visit: https://loadsmart.com. 

Contact:
Havas Formula for Loadsmart
loadsmart@havasformula.com
(619) 609-8094

https://loadsmart.com
Submit your logistics, material handling, or supply chain related company news in DC VELOCITY's Industry Press Room section or New Products section
Technology Special Coverage
KEYWORDS Loadsmart
    • Related Articles

      The Home Depot adds 3 DCs in Georgia

      The Home Depot opens automated DC in greater Atlanta

      Home Depot launches pilot for ambitious outbound delivery plan

    • Related Events

      Home Delivery World USA 2023

    You must login or register in order to post a comment.

    Report Abusive Comment

    Most Popular Articles

    • Union Pacific agrees to provide more predictable schedules for union rail workers

    • Schneider National opens innovation center at Wisconsin headquarters

    • DHL Supply Chain will expand Locus Robotics fleet to 5,000 AMRs

    • Trucking companies face “modestly unfavorable” outlook heading into 2024

    • E-commerce 3PL gains $100 million funding for its network of Mexican warehouses

    Now Playing on DCV-TV

    F1c3f2ef d979 4dbd 9ee9 5b856e6e7870

    Automated Packaging Solutions: The CVP Impack by Sparck Technologies

    DCV-TV 4: Viewer Contributed
    The CVP Impack is a revolutionary auto-boxing machine. With the ability to create a right-sized box every 7 seconds, the CVP Impack measures, constructs, seals, weighs and labels each hard or soft single- or multi-item order in one consistent process. With just 1 or 2 operators, the CVP Impack will reduce labor...

    FEATURED WHITE PAPERS

    • How to Use Economic Uncertainty to Gain Competitive Ground with Automation

    • Exploring Customized Forklift Solutions

    • Exploring the Future of Labor Management With Capacity Planning

    • Three layers of forklift safety: Promoting operating best practices

    View More

    Subscribe to DC Velocity Magazine

    GET YOUR FREE SUBSCRIPTION
    • SUBSCRIBE
    • NEWSLETTERS
    • ADVERTISING
    • CUSTOMER CARE
    • CONTACT
    • ABOUT
    • STAFF
    • PRIVACY POLICY

    Copyright ©2023. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing