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Why A "Wait And See Approach" Is The Worst Strategy For Retailers

A challenge facing the grocery industry is answering this question: When does normal return? Because no one knows the answer, many grocery retailers have made the decision to take a “wait and see approach.” Bad idea.

Why A "Wait And See Approach" Is The Worst Strategy For Retailers

In an economic crisis, inaction has proven to be one of the riskiest responses. Instead, retailers should focus on stabilizing their business, protecting it from downside risk and ensuring that it has the liquidity necessary to weather the crisis. In addition, retailers should identify ways to position their companies to come out of the crisis stronger.

We Refer To This As Targeted Aggression
In the case of grocery retailers, we strongly recommend a strategy of investing in the future with a focus on the following:


Micro-fulfillment

Software and technology

Supply chain and logistics

Store operations

Business model transformation

Based on our experience, the foundation for future growth and competitive advantage is micro-fulfillment. The recent Coronavirus crisis has significantly increased customer demand for online grocery ordering and fulfillment. Unfortunately, grocery retailers fulfill online orders by having “pickers” roam their aisles picking products off shelves and placing them into a shopping basket or on a pull-cart.

A new dynamic has been created within stores – customers and pickers are fighting over space in the aisles. Prior to the Coronavirus, online grocery sales averaged 3% of a grocery retailers’ business. Some grocery retailers have experienced a 30% jump in volumes due to the Coronavirus. By 2025, online sales could average 30% or more. Using pickers is not a sustainable solution.

What's Required Is A New Model - What’s Required Is An AutoStore Micro-fulfillment Center (MFC).

A question we are often asked is, “Why should I choose an AutoStore when
smaller MFC startups offer solutions at a fraction of the price?” It’s true. Smaller
MFC startups have gained a reputation for offering their solutions at a significant discount. In some cases, the solutions are offered for free just so the MFC startup can entice a grocery retailer (any grocery retailer will do) to become a customer. It’s also true that smaller MFC startups have far less capable and dependable solutions than AutoStore.

We don’t make recommendations based on price. We make recommendations that will ultimately help grocery retailers take their business to the next level. The time for action is now!

https://7e982cf4-1070-4cc2-9c76-8717bd415606.usrfiles.com/ugd/7e982c_dfcb3311cd1649108b570e22b17f6891.pdf

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Photo courtesy of Toyota Material Handling

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About ORTEC
ORTEC is a leading provider of advanced analytics and optimization solutions, dedicated to helping organizations enhance their operational efficiency and decision-making processes. With a strong focus on innovation, ORTEC leverages cutting-edge technologies and data-driven insights to address complex challenges across a number of industries, including logistics, manufacturing, and healthcare. The company’s commitment to continuous improvement and collaboration with clients enables businesses to optimize their resources, reduce costs, and drive sustainable growth. By integrating advanced analytics into their operations, ORTEC empowers organizations to make informed decisions that lead to transformative outcomes and a competitive edge in the market. Discover more at ORTEC | NEWS.

About WSWA
WSWA plays a vital role in advocating for the interests of distributors on federal, state, regulatory, and legal issues that impact the beverage alcohol industry. The organization focuses on critical policy areas, including taxation of family-owned businesses, state-based alcohol regulation, social responsibility, and impaired driving prevention. Additionally, WSWA offers programs designed to promote the careers of its members and help their businesses thrive in a diverse and dynamic industry. Learn more at wswa.org.