Gabriel® Announces Interactive Point of Purchase Displays

Gabriel® (Ride Control, LLC), the inventor and industry leader in automotive ride control technology, announces its new educational interactive Point of Purchase displays, which invite consumers to learn about ride control. The display simulates realistic traveling characteristics encountered by shocks in everyday use. It is designed to provide customers understandable and useful information on shock absorbers and struts and their important role in automotive comfort and safety.

Featuring technically accurate but easy to understand information on how shocks and struts affect a vehicle's stopping capabilities, the interactive displays also include additional signs that indicate worn or failed ride control. The Point of Purchase displays are due to be tested in partnership with a major retail store - 300 outlets across the US will be participating in the test.

The innovative display becomes animated when the handle is turned, spinning a "road" on which the wheels are resting. Whenever the wheels hit a pothole in the road, the bad shock wheel falls into the hole, while the good shock glides across the pothole. This illustrates the damping characteristic of a functioning shock. The Gabriel display takes great care to simulate realistic, authentic road conditions and traveling characteristics so true comparisons can be between between worn and new shocks.

The new Point of Purchase displays also provide details on how stopping distance is affected by bad shocks.

Company: Gabriel® Announces Interactive Point of Purchase Displays

Company URL: https://www.youtube.com/watch?v=g1jrSFpFWXU