If anyone understands how to safely operate lift trucks, it's the companies that design and manufacture the equipment. A look at how they train their own employees reveals best practices any forklift fleet can adopt.
Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
Suppose you've just bought a new lawn tractor or snow blower. If you've never used one of these machines before, the logical place to turn for instruction is the manufacturer. Even if you do have experience with these types of equipment, there are enough differences among makes and models that you'll still need guidance on how to use a particular machine safely and correctly.
The same principle applies to industrial trucks. Drivers must know how to safely operate specific types of forklifts in the particular environment where they will be working. And, since nobody knows their products better than the companies that designed and built them, it stands to reason that the manufacturers' own factories, warehouses, and distribution centers would have exemplary forklift safety records. That's why we asked several OEMs (original equipment manufacturers) how they train their own employees and what they think are the most effective ways to deliver that training. Here's what they had to say.
FOLLOW THE LEADER
Above all else, the OEMs emphasized the importance of creating a safety-focused culture. That means ensuring that everyone makes safety a top priority and understands his or her responsibility to provide a safe workplace for forklift operators and pedestrians alike. That begins with the employer, who has to provide the necessary training and support employees need to help prevent accidents and injuries, says Pat O'Connor, lead service trainer in UniCarriers Americas' training department.
Forklift operators have a responsibility to comply with safety standards and follow the rules and safe practices they learn during their training, of course. "Operators have to understand that these are powerful machines, and they can't check out during the training," says Tom Lego, national manager of training and customer center for Toyota Material Handling U.S.A. (TMHU). "They must take training seriously, and they need to understand and respect the equipment. Operating safely is a responsibility, not an option."
As for the training itself, OSHA (Occupational Safety and Health Administration) rule 1910.178 (Powered Industrial Truck Standard) mandates that all lift truck operators receive specialized training by certified instructors. This instruction should include, but not be limited to, classroom instruction and hands-on training that is site-specific and is followed by an exam, says Marty Boyd, vice president, product planning and solutions for Greenville, N.C.-based Hyster Co.
OSHA recommends that new operators undergo a one-day eight-hour operator-training course, O'Connor says. At its Marengo, Ill., manufacturing plant and parts distribution center, UniCarriers uses traditional lectures with PowerPoint slides as well as videos that cover specific points of the training. Instructors then demonstrate the activities they've just discussed on a lift truck, and the students perform that same activity as the instructor guides them through it and points out where they need improvement.
In its facilities, Hyster uses the same safety training and awareness materials it offers to customers, including its OSHA-compliant "Best In Class" operator-training program for lift truck classes I through V, Boyd says. The program allows trainers to customize the instruction for the specific facility, environment, and equipment operators will use, as required by OSHA. (See sidebar for more about the training resources offered by forklift manufacturers.)
Because training must be site-specific, employers are the ones who certify that the operator has been properly trained. That's true even for temporary workers, says J. Scott Bicksler, lead safety manager for Aerotek Inc., a global recruiting and staffing agency. "It's important to remember that forklift certification is NOT portable. The policies, procedures, and processes may be totally different from company to company, and they may have totally different forklifts," he says.
One example of site-specific instruction for people and applications can be found in Columbus, Ind., where Toyota Industrial Equipment Manufacturing (TIEM) produces Toyota forklifts for the North American market. Like other OEMs, the company must train not only operators who move parts and materials within those facilities, but also employees who move trucks from one production stage to another, those who conduct quality tests after each truck comes off the assembly line, and sales representatives who will be demonstrating models for dealers and customers. All of them must train on every model they will be operating, regardless of how briefly that might be, Lego says.
Within Toyota's plant is a safety training dojo, a Japanese term that will be familiar to martial arts students and literally means "exercise hall." TIEM's dojo is a dedicated area where a safety trainer conducts classroom and hands-on instruction and documents trainees' certification in compliance with OSHA standards. The dojo also simulates the operating environment, with an obstacle course, marking and signage forklift operators will encounter out on the floor, and different types of racks and loads for practicing pickup and putaway. A life-sized representation of the back end of a trailer allows operators to practice maneuvering in a tight space.
TEST IT AGAIN, SAM
OSHA requires that operators be tested and recertified in the mandated trainings every three years. But that's just the baseline, and experts we consulted agreed that refresher training shouldn't be limited to the minimum.
UniCarriers' safety training team conducts a half-day to full-day forklift safety refresher, depending on the material that needs to be covered, O'Connor says. But, he adds, refresher training can take less time, provided that an appropriately experienced instructor communicates the material properly, and that the operator is sufficiently re-familiarized with the material to pass the required tests and be certified.
Some employers schedule refresher training as often as once a year. That's the case at Toyota, which annually recertifies employees who make heavy daily use of lift trucks. Average users and sales staff go through recertification every two years and every three years, respectively, Lego says.
There are circumstances when training outside the planned schedule is both appropriate and wise—for example, whenever new equipment is introduced to the facility or when the facility layout or flow changes, Hyster's Boyd says. Furthermore, OSHA requires remedial training for operators involved in accidents or near-accidents, he adds.
Sometimes, an individual needs additional training for other reasons. For instance, lift truck operators can easily fall into bad habits, like taking shortcuts that cause safety, quality, or productivity problems, Lego notes. In those cases, he says, instructors should help operators refocus on doing things the right way, so their actions don't have adverse effects on standard procedures and safety.
Experienced operators, though, may question the need for remedial training. One way to respond is to acknowledge that they are undoubtedly good at what they do and then explain the critical importance of safe procedures and why they need a refresher in a particular area or procedure. "They are skilled workers, and it's important to treat them with respect," O'Connor says.
TAKE ADVANTAGE OF TECHNOLOGY
Because OSHA requires classroom and hands-on training, there is definitely still a role for "old-fashioned" instructional methods like classroom lectures, Hyster's Boyd points out. And there is simply no substitute for hands-on training on the truck itself. But there's no need for safety managers to limit training to those methods, nor should they, he says. Instead, trainers are free to use other methods to supplement—not replace—what's mandated by the regulation.
One common way to do that is through videos. This allows trainees to view and learn from situations that can't be replicated at their facility. O'Connor cites the example of forklift accidents. "A lot of workers have never seen accidents," which is a good thing, he says. But it's critical that they understand how they happen and what the consequences are. Showing them accidents in a video or photos "wakes them up" and reinforces the seriousness of the lesson, he says.
Another way to use videos is to show safe operation in different work environments and situations. "Each environment is different, and they all come with their own safety requirements, hazards, and cautions," O'Connor says. "A video can demonstrate that without physically going there. But of course you always reinforce that information with hands-on practice."
A fast-growing trend in supplemental instruction that's quickly gaining fans is virtual reality for operator training. In the past few years, several companies, including Yale Materials Handling Corp., Hyster Co., The Raymond Corp., FL-Simulators, NextWave Safety Solutions Inc., and Tactus Technologies, have developed products that simulate forklift operation using virtual reality (VR). The trainee dons the VR headset while seated in either an actual stationary forklift or a console that replicates a forklift's controls. The student then proceeds through a series of exercises under the close watch of a trainer. Depending on the vendor, the simulation may apply to specific forklift models or types of trucks, and the "scenery" will be either standard images or images customized to mimic the user's actual warehouse environment.
Learning to operate a lift truck in a virtual environment does not replace the valuable experience a student gets from operating a truck in an actual warehouse or DC, says Dave Norton, Raymond's vice president of corporate quality and customer care. But a VR instructional tool still offers many advantages, he says. For one thing, new operators can become comfortable with the lift truck before operating it in a warehouse, without risk to people, products, or equipment. For another, operators using VR can be more confident and practiced in handling different warehouse scenarios, including incident avoidance and emergency maneuvers. VR can also provide a safe way to evaluate job candidates' skills before they take a "road test." And it can help instructors identify employees' strengths and weaknesses so instruction can be tailored to individual students, Norton says. In Raymond's product, he adds, instructors can view exactly what the trainee is seeing in the headset, which allows the instructor to give real-time feedback to the student.
With so many practices, strategies, and protocols to teach, forklift safety training may seem daunting. It is complex, but if you do as the forklift manufacturers do for their own employees—create a safety-focused culture, comply with the applicable regulations, conduct refresher training when needed, and use a variety of methods to provide additional instruction beyond what the regulations require—you'll have a safer work environment.
Learn from the pros
Industrial truck manufacturers want to make sure customers use their forklifts safely. Many offer operator-training resources, such as OSHA-compliant training classes, instructional and informational videos, and blogs on safety topics. Here are links to just some of the resources available from a selection of forklift brands:
“While there have been some signs of tightening in consumer spending, September’s numbers show consumers are willing to spend where they see value,” NRF Chief Economist Jack Kleinhenz said in a release. “September sales come amid the recent trend of payroll gains and other positive economic signs. Clearly, consumers continue to carry the economy, and conditions for the retail sector remain favorable as we move into the holiday season.”
The Census Bureau said overall retail sales in September were up 0.4% seasonally adjusted month over month and up 1.7% unadjusted year over year. That compared with increases of 0.1% month over month and 2.2% year over year in August.
Likewise, September’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were up 0.7% seasonally adjusted month over month and up 2.4% unadjusted year over year. NRF is now forecasting that 2024 holiday sales will increase between 2.5% and 3.5% over the same time last year.
Despite those upward trends, consumer resilience isn’t a free pass for retailers to underinvest in their stores by overlooking labor, customer experience tech, or digital transformation, several analysts warned.
"The 2024 holiday season offers more ‘normalcy’ for retailers with inflation cooling. Still, there is no doubt that consumers continue to seek value. Promotions in general will play a larger role in the 2024 holiday season. Retailers are dealing with shrinking shopper loyalties, a larger number of competitors across more channels – and, of course, a more dynamic landscape where prices are shifting more frequently to win over consumers who are looking for great deals,” Matt Pavich, senior director of strategy & innovation at pricing optimization solutions provider Revionics, said in an email.
Nikki Baird, VP of strategy & product at retail technology company Aptos, likewise said that retailers need to keep their focus on improving their value proposition and customer experience. “Retailers aren’t just competing with other retailers when it comes to consumers’ discretionary spending. If consumers feel like the shopping experience isn’t worth their time and effort, they are going to spend their money elsewhere. A trip to Italy, a dinner out, catching the latest Blake Lively and Ryan Reynolds films — there is no shortage of ways that consumers can spend their discretionary dollars,” she said.
Editor's note:This article was revised on October 18 to correct the attribution for a quote to Matt Pavich instead of Nikki Baird.
The market for environmentally friendly logistics services is expected to grow by nearly 8% between now and 2033, reaching a value of $2.8 billion, according to research from Custom Market Insights (CMI), released earlier this year.
The “green logistics services market” encompasses environmentally sustainable logistics practices aimed at reducing carbon emissions, minimizing waste, and improving energy efficiency throughout the supply chain, according to CMI. The market involves the use of eco-friendly transportation methods—such as electric and hybrid vehicles—as well as renewable energy-powered warehouses, and advanced technologies such as the Internet of Things (IoT) and artificial intelligence (AI) for optimizing logistics operations.
“Key components include transportation, warehousing, freight management, and supply chain solutions designed to meet regulatory standards and consumer demand for sustainability,” according to the report. “The market is driven by corporate social responsibility, technological advancements, and the increasing emphasis on achieving carbon neutrality in logistics operations.”
Major industry players include DHL Supply Chain, UPS, FedEx Corp., CEVA Logistics, XPO Logistics, Inc., and others focused on developing more sustainable logistics operations, according to the report.
The research measures the current market value of green logistics services at $1.4 billion, which is projected to rise at a compound annual growth rate (CAGR) of 7.8% through 2033.
The report highlights six underlying factors driving growth:
Regulatory Compliance: Governments worldwide are enforcing stricter environmental regulations, compelling companies to adopt green logistics practices to reduce carbon emissions and meet legal requirements.
Technological Advancements: Innovations in technology, such as IoT, AI, and blockchain, enhance the efficiency and sustainability of logistics operations. These technologies enable better tracking, optimization, and reduced energy consumption.
Consumer Demand for Sustainability: Increasing consumer awareness and preference for eco-friendly products drive companies to implement green logistics to align with market expectations and enhance their brand image.
Corporate Social Responsibility (CSR): Companies are prioritizing sustainability in their CSR strategies, leading to investments in green logistics solutions to reduce environmental impact and fulfill stakeholder expectations.
Expansion into Emerging Markets: There is significant potential for growth in emerging markets where the adoption of green logistics practices is still developing. Companies can capitalize on this by introducing sustainable solutions and technologies.
Development of Renewable Energy Solutions: Investing in renewable energy sources, such as solar-powered warehouses and electric vehicle fleets, presents an opportunity for companies to reduce operational costs and enhance sustainability, driving further market growth.
The clean energy transition continuing to sweep the globe will give companies in every sector the choice to either be disrupted or to capitalize on new opportunities, a sustainability expert from Deloitte said in a session today at a conference in Orlando held by the enterprise resource planning (ERP) firm IFS.
While corporate chief sustainability officers (CSOs) are likely already tracking those impacts, the truth is that they will actually affect every aspect of operations regardless of people’s role in a business, said John O’Brien, managing director of Deloitte’s sustainability and climate practice.
For example, regulatory requirements on carbon emissions are expanding in every region, which means that even if a specific company doesn’t have to change its own practices, it will almost definitely need to flex to accommodate its partners and suppliers as they track scope 3 emissions or supply chain practices.
Likewise, companies are starting to challenge the classic concept of “force majeure” events than can cancel service providers’ contractual duties due to unforeseeable weather events. As the new argument goes, extreme weather patterns increasingly occur in accordance with climate scientists’ forecasts, so those hurricanes and wildfires are in fact foreseeable after all.
But one strategy for coping with the cost of those changes is to mine the power of the data that most companies will soon need to collect as part of their evolution. Instead of simply tracking its trucks to trim their routes and emissions, a transportation company could use the same data to manage their maintenance and fuel consumption.
“The climate management transition is going to be a massive disruption, but with that comes massive opportunity,” O’Brien said from the keynote stage at the “IFS Unleashed” show. “Don’t waste compliance efforts just on compliance, use it to create new value. You’re collecting all that new data, so use it!”
A real-time business is one that uses trusted, real-time data to enable people and systems to make real-time decisions, Peter Weill, the chairman of MIT’s Center for Information Systems Research (CISR), said at the “IFS Unleashed” show in Orlando.
By adopting that strategy, they gain three major capabilities, he said in a session titled “Becoming a Real-Time Business: Unlocking the Transformative Power of Digital, Data, and AI.” They are:
business model agility without needing a change management program to implement it
seamless digital customer journeys via self-service, automated, or assisted multi-product, multichannel experiences
thoughtful employee experiences enabled by technology empowered teams
And according to Weill, MIT’s studies show that adopting that real-time data stance is not restricted just to digital or tech-native businesses. Rather, it can produce successful results for companies in any sector that are able to apply the approach better than their immediate competitors.
However, that trend is counterbalanced by economic uncertainty driven by geopolitics, which is prompting many companies to diversity their supply chains, Dun & Bradstreet said in its “Q4 2024 Global Business Optimism Insights” report, which was based on research conducted during the third quarter.
“While overall global business optimism has increased and inflation has abated, it’s important to recognize that geopolitics contribute to economic uncertainty,” Neeraj Sahai, president of Dun & Bradstreet International, said in a release. “Industry-specific regulatory risks and more stringent data requirements have emerged as the top concerns among a third of respondents. To mitigate these risks, businesses are considering diversifying their supply chains and markets to manage regulatory risk.”
According to the report, nearly four in five businesses are expressing increased optimism in domestic and export orders, capital expenditures, and financial risk due to a combination of easing financial pressures, shifts in monetary policies, robust regulatory frameworks, and higher participation in sustainability initiatives.
U.S. businesses recorded a nearly 9% rise in optimism, aided by falling inflation and expectations of further rate cuts. Similarly, business optimism in the U.K. and Spain showed notable recoveries as their respective central banks initiated monetary easing, rising by 13% and 9%, respectively. Emerging economies, such as Argentina and India, saw jumps in optimism levels due to declining inflation and increased domestic demand respectively.
"Businesses are increasingly confident as borrowing costs decline, boosting optimism for higher sales, stronger exports, and reduced financial risks," Arun Singh, Global Chief Economist at Dun & Bradstreet, said. "This confidence is driving capital investments, with easing supply chain pressures supporting growth in the year's final quarter."