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Home » Con-way unit says first to use Twitter as load-finding, matching tool
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Con-way unit says first to use Twitter as load-finding, matching tool

June 9, 2010
Mark B. Solomon
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Con-way Multimodal, a non-asset based brokerage and management division of Menlo Worldwide Logistics, said it has become the first transportation company to use the popular Twitter social media platform as a load-finding and matching tool for truckers.

Under the service, called Con-way TweetLoad, carriers following Con-way Multimodal on Twitter can view information on available shipments posted by the division. The tool also has links to a board on Con-way's website where carriers can place daily bids for available loads. Load information on Twitter will be updated every 15 minutes throughout the day, Con-way Multimodal said.

Though a carrier need not be registered to view available loads, it must be registered with Con-way Multimodal's network to accept the business, the company said.

"Twitter is where the carriers are," said Tyler Ellison, Con-way Multimodal's president. The new tool "enables us to reach them by pushing shipment information directly and automatically to any carrier who wants it, even on mobile devices," he added.

Con-way Multimodal is carrier neutral, meaning it can tender freight to all carriers, including the Con-way carrier fleet. Menlo Worldwide Logistics is a division of Con-way.

Transportation Trucking Intermodal
KEYWORDS Con-way Menlo Worldwide
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Marksolomon
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.

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