DHL Supply Chain, the Americas' leader in contract logistics and part of Deutsche Post DHL Group, and Rodan + Fields, the No. 1 skincare brand in the U.S.[1] and one of the fastest-growing disruptors in beauty, have partnered to handle inbound and outbound logistics for all U.S. customer orders. The partnership was spurred by Rodan + Fields' explosive growth in recent years and need for a supply chain to sustain demand, increase efficiency and improve customer experience overall.
Less than one year into operations, the 652,159-square-foot facility, strategically located in Lockbourne, Ohio, has reached 100 percent of U.S. network volume for the prestige skincare brand. To match increased customer activity and engagement, DHL Supply Chain enabled Rodan + Fields to automate order fulfillment and administration, and increase inventory capacity and visibility. As a result, Rodan + Fields can access a clear picture of inventory and order status, improving accuracy on product availability as well as order visibility for customers every step of the way.
"This partnership developed into a true business-to-business, strategic integration, allowing us to strengthen the sophistication of Rodan + Fields' supply chain overall," said Jim Gehr, President, Retail at DHL Supply Chain. "DHL Supply Chain's previous experience with this type of membership economy allowed us to develop the pinnacle of best practices for Rodan + Fields, and set the example for this growing vertical. Now, it's about working together on continued improvement, increasing efficiency overall and sustaining best-in-class service levels for Rodan + Fields' customers."
The Lockbourne fulfillment center is one of DHL Supply Chain's largest sites in the Columbus area with more than 400 associates. The facility houses 6,400 square feet of cold storage, seven high-speed fulfillment lines and eight production lines, enabling DHL Supply Chain to handle storage, kitting and fulfillment services for all Rodan + Fields customer order types, including enrollment, auto-ship and ad-hoc. DHL Supply Chain's warehouse management system solution also helps manage the high volumes of inbound receiving, picking, packing, shipping and other value-added services for Rodan+Fields.
"DHL Supply Chain developed an innovative and modern distribution system to efficiently handle all of our U.S. orders," said Bryan Wayda, Chief Supply and Service Officer, Rodan + Fields. "Because of DHL Supply Chain's expertise and commitment to continuous improvement, we have a solution in place that not only meets our current logistical needs, but can support our global expansion."
In North America, DHL Supply Chain serves 246 customers with 32,500 employees at 417 facilities with 119 million square feet of space. For more information about DHL Supply Chain's solutions, please visit www.DHL-USA.com/supplychain.
[1] Source Euromonitor International Limited; retail value RSP terms; all channels, USA; extracted from internal system on March 15, 2017; claim effective starting March 28, 2017
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DHL - The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL family of divisions offer an unrivaled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 350,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as "The logistics company for the world".
DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 57 billion euros in 2016.
About Rodan + Fields
Founded by Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields' dermatology-inspired skincare products and proprietary, technology-driven social enterprise platform are changing the way people engage in the skincare category, shop for products and care for their skin. In 2007, the Company made the unprecedented move out of department stores and into the world of community commerce in order to realize the doctors' vision for providing the closest alternative to a professional skincare experience outside of a medical office and, in the process, empowering entrepreneurial opportunity. Products are available through Rodan + Fields Independent Consultants and at www.rodanandfields.com.
More Info: https://www.DHL-USA.com/supplychain
