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IronPlanet Sells Record $93.8 Million at Florida 2016 Cat Auction Services Unreserved Public Auction

Five-Day Event Draws 100,000+ Onsite and Online Attendees

IronPlanet Sells Record $93.8 Million at Florida 2016 Cat Auction Services Unreserved Public Auction
DC Velocity Staff
By DC Velocity StaffFeb 17, 2016
DC Velocity Staff
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IronPlanet Sells Record $93.8 Million at Florida 2016
Cat Auction Services Unreserved Public Auction

Five-Day Event Draws 100,000+ Onsite and Online Attendees

PLEASANTON, Calif. - February 18, 2016 - IronPlanet®, a leading online marketplace for selling and buying used equipment and other durable assets, sold more than 2,350 items for $93.8 million in gross merchandise volume, or GMV, at its Cat Auction Services unreserved public auction in Kissimmee, FL, last week. GMV from IronPlanet's five-day sale held from February 8 - 12, 2016, increased 95% over GMV of $48 million for its three-day sale in February 2015.

"This year's Cat Auction Services Florida sale was our largest auction ever, with unprecedented support from our customers. The fact that we nearly doubled GMV versus our sale last year clearly demonstrates the power of our marketplace and the global reach of our online platform," said Gregory J. Owens, IronPlanet chairman and CEO. "The industry recognition and groundswell of support from all of our sellers, including Cat® dealers, Volvo, Komatsu and other dealers, as well as major OEMs was fantastic. We had planned for great things, and indeed, IronPlanet changed the Florida auction landscape this year."

IronPlanet had record attendance with more than 100,000 unique online attendees from 175 countries in addition to more than 1,100 registered bidders onsite. Equipment received international bids from bidders in 48 countries.

"We were pleased to partner with IronPlanet this year at their Cat Auction Services sale in Florida. I was impressed with the selection and diversity of equipment at this year's auction. It was a great event and we were pleased with our results," said Mike Shane, Used Equipment Specialist with Alta Equipment Company. Alta Equipment Company is a leading provider of industrial forklifts, heavy construction equipment and warehouse solutions in the Midwest.

IronPlanet expanded its annual Florida auction to a fifth day this year in order to accommodate the many sellers who wanted to sell in this event. The auction showcased equipment from leading OEMs, construction and rental companies, dealers and national retailers, including Caterpillar, Volvo, John Deere, Komatsu, JLG, Genie, Wal-Mart and more. IronPlanet's innovative LEADERBOARD® technology provided online bidders the same views, videos and bidding experience as onsite bidders, while reaching a worldwide audience.

"IronPlanet's online platform and global reach combined with the variety of equipment this year brought real strength in numbers and great demand," said Gene A. Crow, rental asset manager, Ohio Cat. "This year's Cat Auction Services event delivered one of the most comprehensive equipment line-ups of quality Cat and other equipment that we've ever seen. We're looking forward to participating in more regional Cat Auction Services events this year."

In addition to its regular weekly online sales, IronPlanet has a full schedule of upcoming sales through its Cat Auction Services marketplace in the U.S., Canada and the U.K.:
March 23 - St. Cloud, Minnesota hosted by Ziegler CAT
March 30 - Edmonton, Alberta, hosted by Finning
April 13 - Denver, Colorado, hosted by Wagner Equipment
April 20 - United Kingdom, hosted by Finning
May 3 - Dallas / Fort Worth, Texas, with featured sellers Louisiana Cat, Mustang Cat, PipeLine Machinery, Riggs CAT and Warren CAT
More information for all of these events can be found at www.ironplanet.com.

About IronPlanet
IronPlanet is a leading online marketplace for selling and buying used equipment and other durable assets and an innovative participant in the multi-billion dollar used equipment market. Founded in 1999 to transform the global used equipment market, IronPlanet has built a database of more than 1.4 million registered users worldwide. IronPlanet connects buyers and sellers of used equipment with its exclusive IronClad Assurance® equipment condition certification and family of brands, including IronPlanet®, GovPlanet®, TruckPlanet®, Cat Auction Services, Kruse Energy & Equipment AuctioneersSM, allEquip® and Asset Appraisal ServicesSM. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield & Byers, Caterpillar and Volvo. For more information, visit www.ironplanet.com.

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More Info: https://www.ironplanet.com

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