As fleet operators grapple with the challenge of stratospheric turnover rates, one driver retention specialist has released a report that offers new insights into the problem. The study, by Stay Metrics, a driver training and retention solution provider, takes a deep dive into a specific aspect of driver "churn": early turnover—defined as a departure within the first year of employment. It's a bigger problem than you might realize: More than 70 percent of driver turnover occurs within the first year of employment, with 35 percent happening in the first three months, the company says.
To gain insight into which drivers are most likely to make an early exit and why, company researchers analyzed data collected from more than 100 trucking companies and 62,000 drivers. Among other factors, they examined driver demographic characteristics, work histories, and attitudes to determine what, if any, attributes the early-leavers shared. Among the key findings:
The report, "Is Early Turnover Damaging the Business? How and What Can We Do to Stop It?," is available for free download on the company's website. To obtain a copy, go to staymetrics.com.