Kuehne + Nagel unveils digital platforms

Freight forwarding and logistics giant Kuehne + Nagel International AG said Thursday it has unveiled three digital products that support greater information flow between the firm and its customers.

By offering a smartphone app, a web-based control center, and a social-network-based sea-freight booking application, Kuehne + Nagel is leveraging digital tools to support seamless data exchange, increased automation, and minimized manual effort, the Swiss firm said.

First, the Kuehne + Nagel App allows customers to track shipments handled by Kuehne + Nagel on their own mobile devices, including both Apple Inc.'s iOS and Google Inc.'s Android platforms. Users can see shipment statuses, receive updates, and share information through instant messaging channels, email, and SMS (text), the firm said.

The second product is a web-based control center that allows users to integrate all online services in a single pOréal, the company said. The platform is the starting point for the roll-out of myKN, a suite of online information and booking services that will support quoting, booking, and tracking functionalities for shipments, and will be enhanced with further dashboard, reporting, and collaboration features, according to Kuehne + Nagel.

The third product, set for launch in June, is a mobile-based sea-freight booking and service application that operates on WeChat, the most popular multi-purpose social network across the globe, Kuehne + Nagel said. The platform is an extension of KN FreightNet, the company's digitalized platform for quoting, booking, and tracking of shipments.