If the truck drivers showing up at your loading dock this summer look a little more buff than usual, we think we know the reason why. They're following a hard-core regimen of Hindu pushups, sumo squats, and bear crawls designed specifically for truck drivers and delivered via their in-cab computing systems or mobile devices.
Fitness coaching is just part of the new Rolling Strong mobile health and wellness platform. The app also provides drivers with guidance and real-time tracking of meals, exercise, and sleep. Developed by Rolling Strong, a developer of fitness programs for trucking companies and their employees as well as owner-operators, the program's overarching goal is to protect the trucking industry's number one asset: the driver. "It provides the knowledge and resources drivers need to prevent health risks and adopt beneficial lifestyles," Rolling Strong president Stephen Kane said in a press release.
The catalyst for the program's development was Rolling Strong's acquisition in March by transportation and networking technology provider Velociti. According to the companies, the merger provided the opportunity to combine Velociti's expertise in mobile technology with Rolling Strong's comprehensive wellness program for commercial driver's license (CDL) holders to create a product that helps promote behavior change and provide support in areas like nutrition, fitness, sleep, stress management, and weight management.
Drivers can access the Rolling Strong health and wellness platform from both iOS and Android mobile devices. And if they happen to be competitive types, all the better. Rewards and gaming features have been integrated into the platform, allowing drivers or trucking companies to create and participate in wellness challenges and competitions.