Earlier this year we wrote about a truly memorable press release from Dedola Global Logistics, a provider of logistics and international trade services. In an April Fool's Day announcement, the family-owned company said it had "revolutionized the logistics industry" and would "change the "PL" landscape forever by becoming the world's first "10PL" provider. Along with the press release, Dedola produced a tongue-in-cheek video featuring Chief Operating Officer Stephen Dedola.

Well, they're back with another press release and video, this time commenting on the fictitious "historic snub" by the Council of Supply Chain Management Professionals (CSCMP), which "failed" to invite Dedola to present at the group's 2012 Annual Global Conference in Atlanta. "Frankly, I was relieved that we weren't invited," Dedola said. "Genius ideas are rarely recognized in their time. Plus, I can't blame the 3PLs and 4PLs for not rolling out the red carpet. We have at least 6 PLs on them."

To watch Dedola's comic performance (backed by a "this is serious" classical piano score), go to www.dedola.com/10pl/cscmp/.