We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • ::COVID-19 COVERAGE::
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC.
    • Podcast
    • Blogs
      • Analytics & Big Data
      • Best Practices
      • Dispatches
      • Empowering Your Performance Edge
      • Logistics Problem Solving
      • One-Off Sound Off
      • Public Sector Logistics
      • Two Sides of the Logistics Coin
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • MODEX 2020
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC.
    • Podcast
    • Blogs
      • Analytics & Big Data
      • Best Practices
      • Dispatches
      • Empowering Your Performance Edge
      • Logistics Problem Solving
      • One-Off Sound Off
      • Public Sector Logistics
      • Two Sides of the Logistics Coin
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • MODEX 2020
    • Upload Your Video
Home » 3PLs, 4PLs ... why not 10PLs?
inbound

3PLs, 4PLs ... why not 10PLs?

April 4, 2012
DC Velocity Staff
No Comments

When you get a press release with a headline like "Dedola Obliterates 3PL Industry with New 10PL Service," you have to sit up and take notice. "10PL"? That unfamiliar term and the date of the release—just before April Fool's Day—clued us in that this was no ordinary announcement.

With tongue in cheek, Los Alamitos, Calif.-based Dedola Global Logistics (DGL), a provider of logistics and international trade services to importers and exporters, announced that as of April 1, 2012, it had "revolutionized the logistics industry" and would "change the 'PL' landscape forever" by becoming the world's first 10PL provider.

DGL, the release said, felt that there has been an innovation void after the advent of third- and fourth-party logistics. "Why stop at four?" asks Chief Operating Officer Stephen Dedola. "Think about it: 10PL is more than three times greater than 3PL and two and a half times more efficient than your 4PL providers." Dedola, backed by a tear-jerker of a sound track, also stars in a video that pokes fun at the vagueness of third-party providers' promises.

That, in fact, is the serious message behind DGL's April Fool's Day prank. In addition to entertaining, the deliberately over-the-top press release (Sample: "We see 10PL as a holistic way for best-of-breed supply chains to create actual synergy in their logistics paradigm") suggests that shippers should be wary of "style over substance" marketing approaches and make sure that the logistics reality matches their expectations.

More information, including the video and a chart that traces the supposed evolution of logistics management from "1PL" to "10PL," can be found at www.dedola.com/10PL.

KEYWORDS Dedola Global Logistics
  • Related Articles

    Creator of the "10th-party logistics" satire releases new tongue-in-cheek video

Recent Articles by DC Velocity Staff

Port of LA to launch incentive program encouraging faster truck turnaround times

Need an item? Hail a store

Cobot sales forecast for swift rebound from “arid” slump in 2020

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • Cold chain giant Lineage Logistics buys its own rail operator

  • For container lines and ports, what a difference a year makes

  • Outlook 2021: What’s in store for logistics supply chain?

  • Capacity challenges will continue in 2021

  • Cushman & Wakefield Brokers Sale of 170 Acres plus Lease for 1MSF Build-to-Suit for Home Improvement Retailer in Commerce City, CO.

Now Playing on DCV-TV

2mw 01 11 21 thumb

Ocean Sector Shaping the Next Shipageddon

DCV-TV 4: Viewer Contributed
If you're a shipper, it's never good when a rep for an ocean carrier tells you, "You better sit down before you read this." We've been seeing astoundingly high increases in the ocean sector and they seem to have staying power. While the ocean carriers used blank sailings last year to tip the balance of supply and...

FEATURED WHITE PAPERS

  • Proven Benefits: A Compendium of Slotting Optimization Success Snapshots

  • Bridging Information Gaps in Dock and Yard Operations

  • How Intelligent Sensor Solutions Turn Data Into Action

  • Order picking Solutions: Understanding Your Options

View More

Subscribe to DC Velocity Magazine

GET YOUR FREE SUBSCRIPTION
  • SUBSCRIBE
  • NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2021. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing