A century ago, Henry Ford might have gotten away with telling customers they could order Model Ts in any color they wanted, as long as it was black. But few manufacturers today would take such a risk. In fact, most have gone to the opposite extreme, offering consumers almost limitless choices in color, size, flavor, scent, packaging, and more, no matter how much it might complicate their manufacturing and supply chain operations.
Like it or not, SKU proliferation is a permanent fact of modern business life. The issue is not how to stop it, but how to deal with it—proactively and efficiently. Here are some strategies: br>