Supply chain companies optimistic about Covid-19 vaccine distribution
Despite cold chain challenges, companies say early vaccines can be distributed this year, if approved, as the logistics supply chain works to ship at scale in 2021.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
It won’t be easy, but supply chain companies say it’s possible that early Covid-19 vaccines will make their way to some of the U.S. population this year if cleared for emergency use, and that the logistics outlook is even better for distribution of additional vaccine candidates at scale in 2021 and beyond.
“Our members are preparing now,” said Jessica Daley, vice president of strategic supplier engagement at Premier Inc., a North Carolina-based healthcare management and group purchasing organization (GPO). “They are working on their plans, solidifying their processes. It may take a couple of months, it may take a couple of weeks … There’s a good deal of hope we will have a vaccine as early as next month, but it’s hard to say.”
The biggest hurdle will be the cold chain, which has limited capacity to transport and store the earliest vaccines due to their aggressive cold chain requirements. The issue is complicated by the sheer scale of the vaccination effort worldwide and the daunting task of prioritizing who is able to get it first, and how successive waves will play out.
“We’re going to need to vaccinate pretty much the world … [To do that] we’re going to need about three times what we have in current capacity,” in the supply chain, said Bindiya Vakil, founder and CEO of California-based supply chain risk management technology firm Resilinc, which works with manufacturers, purchasing organizations, and others in the health care supply chain. “That’s the biggest issue.”
But like Daley, Vakil says logistics and supply chain companies are already laying the groundwork for that process.
“The supply chain has to prepare months in advance. In order to meet Christmas season demand, for example, [planning] actually starts in March. There’s a lot of work that happens early on,” Vakil explained. “In order to be able to ship vaccines at scale sometime next year, we are ramping up our planning process now.”
Resilinc is working with its customers to evaluate capacity and identify bottlenecks in their supply chains. Premier is likewise working with its supply chain partners to prepare for both early and long-term vaccine distribution. Top priorities include making sure Premier’s hospital and medical center members have access to resources such as ultra-cold freezers and dry ice, key elements in transporting and storing some of the earliest vaccines, which have to maintain temperatures as low as -70 degrees Celsius (-94 degrees Fahrenheit).
“We are working with our suppliers to make sure our members have access to what they need,” Daley explained. “I think what we’ll see is the manufacturers and suppliers of the vaccines are taking a hard look at this as well—[they have] created solutions that are unique and address challenges around transportation and [so forth].”
Joseph Battoe, CEO of Chicago-based cold chain technology firm Varcode, agrees. Varcode makes smart tags that measure time and temperature, and can track and trace products throughout the supply chain, including pharmaceuticals and food and beverage products. Varcode is working with several vaccine manufacturers and distributors on customized solutions for monitoring Covid-19 vaccines; Battoe says the small company is fielding requests for big orders as vaccine makers prepare to distribute at scale.
“We consider [requests] for a million [of our products] as a big order. These guys are talking about billions,” he said.
Battoe added that he’s confident the cold chain will be able to support distribution to some of the largest urban areas first, but that the biggest challenges lie in getting vaccines to less populated, rural areas.
“I’m really optimistic about the big medical centers and the big urban areas getting this right at this point. So much time, attention, and money [has been] put into this,” he said, citing the Trump administration’s Operation Warp Speed effort to fast-track vaccine development and distribution. “My opinion is that the cold chain is ready to deliver massive quantities of these vaccines in large cities to big point-of-care facilities. They’ve been gearing up for this for months.”
Large urban facilities are more likely to have the proper vaccine storage requirements in place along with the critical mass of patients ready for vaccination. Daley cautions that despite those advantages, many questions still linger, including how much of the vaccine will be available right away and how the federal government will allocate vaccines to the states. But she agrees the building blocks are well on their way to being put in place. So does Vakil, who emphasizes that planning and innovation are hallmarks of the supply chain.
“Within the last six to nine months, we’ve innovated on all fronts—it’s just incredible,” she said. “We’ve identified drugs that are doing a better job, we have better testing … This is the fastest timeline to a vaccine that the world has ever seen. There are still things that could go wrong. We don’t have all the data. But where we are nine months into this, it’s phenomenal.”
Logistics and transportation companies are responding with added capacity for vaccine distribution. As one example, DHL Global Forwarding, the air and ocean freight division of transportation giant DHL, announced last week a $650,000 expansion of its life sciences and healthcare facilities in San Juan, Puerto Rico. Upgrades will include a new deep-frozen cool room, with a temperature range of -18 degrees Celsius (-4 degrees Fahrenheit) to -30 degrees Celsius (-22 degrees Fahrenheit), according to the company.
Vaccines slated for release in 2021 are expected to have less stringent cold chain requirements than the first vaccines announced this month from pharmaceutical firms Pfizer and Moderna, but they will still be dependent on cold chain capabilities. Varcode’s Battoe notes that the Covid-19 vaccines continue a current trend in pharmaceuticals that has been driving demand for cold chain logistics in recent years; he says about 80% of new drugs require temperature-controlled logistics, according to World Health Organization (WHO) data.
That creates big challenges and opportunities up and down the supply chain.
“We’ve seen throughout the pandemic there have been waves of challenges … and the supply chain, everyone, is coming together and working together to find solutions,” Daley said. “Vaccination will be a unique challenge that will really stress all the parts of the supply chain and all of our collective efforts to manage it. This is definitely going to be one of the biggest challenges that our healthcare system has ever faced.”
Worldwide air cargo rates rose to a 2024 high in November of $2.76 per kilo, despite a slight (-2%) drop in flown tonnages compared with October, according to analysis by WorldACD Market data.
The healthy rate comes as demand and pricing both remain significantly above their already elevated levels last November, the Dutch firm said.
The new figures reflect worldwide air cargo markets that remain relatively strong, including shipments originating in the Asia Pacific, but where good advance planning by air cargo stakeholders looks set to avert a major peak season capacity crunch and very steep rate rises in the final weeks of the year, WorldACD said.
Despite that effective planning, average worldwide rates in November rose by 6% month on month (MoM), based on a full-market average of spot rates and contract rates, taking them to their highest level since January 2023 and 11% higher, year on year (YoY). The biggest MoM increases came from Europe (+10%) and Central & South America (+9%) origins, based on the more than 450,000 weekly transactions covered by WorldACD’s data.
But overall global tonnages in November were down -2%, MoM, with the biggest percentage decline coming from Middle East & South Asia (-11%) origins, which have been highly elevated for most of this year. But the -4%, MoM, decrease from Europe origins was responsible for a similar drop in tonnage terms – reflecting reduced passenger belly capacity since the start of aviation’s winter season from 27 October, including cuts in passenger services by European carriers to and from China.
Each of those points could have a stark impact on business operations, the firm said. First, supply chain restrictions will continue to drive up costs, following examples like European tariffs on Chinese autos and the U.S. plan to prevent Chinese software and hardware from entering cars in America.
Second, reputational risk will peak due to increased corporate transparency and due diligence laws, such as Germany’s Supply Chain Due Diligence Act that addresses hotpoint issues like modern slavery, forced labor, human trafficking, and environmental damage. In an age when polarized public opinion is combined with ever-present social media, doing business with a supplier whom a lot of your customers view negatively will be hard to navigate.
And third, advances in data, technology, and supplier risk assessments will enable executives to measure the impact of disruptions more effectively. Those calculations can help organizations determine whether their risk mitigation strategies represent value for money when compared to the potential revenues losses in the event of a supply chain disruption.
“Looking past the holidays, retailers will need to prepare for the typical challenges posed by seasonal slowdown in consumer demand. This year, however, there will be much less of a lull, as U.S. companies are accelerating some purchases that could potentially be impacted by a new wave of tariffs on U.S. imports,” Andrei Quinn-Barabanov, Senior Director – Supplier Risk Management Solutions at Moody’s, said in a release. “Tariffs, sanctions and other supply chain restrictions will likely be top of the 2025 agenda for procurement executives.”
As holiday shoppers blitz through the final weeks of the winter peak shopping season, a survey from the postal and shipping solutions provider Stamps.com shows that 40% of U.S. consumers are unaware of holiday shipping deadlines, leaving them at risk of running into last-minute scrambles, higher shipping costs, and packages arriving late.
The survey also found a generational difference in holiday shipping deadline awareness, with 53% of Baby Boomers unaware of these cut-off dates, compared to just 32% of Millennials. Millennials are also more likely to prioritize guaranteed delivery, with 68% citing it as a key factor when choosing a shipping option this holiday season.
Of those surveyed, 66% have experienced holiday shipping delays, with Gen Z reporting the highest rate of delays at 73%, compared to 49% of Baby Boomers. That statistical spread highlights a conclusion that younger generations are less tolerant of delays and prioritize fast and efficient shipping, researchers said. The data came from a study of 1,000 U.S. consumers conducted in October 2024 to understand their shopping habits and preferences.
As they cope with that tight shipping window, a huge 83% of surveyed consumers are willing to pay extra for faster shipping to avoid the prospect of a late-arriving gift. This trend is especially strong among Gen Z, with 56% willing to pay up, compared to just 27% of Baby Boomers.
“As the holiday season approaches, it’s crucial for consumers to be prepared and aware of shipping deadlines to ensure their gifts arrive on time,” Nick Spitzman, General Manager of Stamps.com, said in a release. ”Our survey highlights the significant portion of consumers who are unaware of these deadlines, particularly older generations. It’s essential for retailers and shipping carriers to provide clear and timely information about shipping deadlines to help consumers avoid last-minute stress and disappointment.”
For best results, Stamps.com advises consumers to begin holiday shopping early and familiarize themselves with shipping deadlines across carriers. That is especially true with Thanksgiving falling later this year, meaning the holiday season is shorter and planning ahead is even more essential.
According to Stamps.com, key shipping deadlines include:
December 13, 2024: Last day for FedEx Ground Economy
December 18, 2024: Last day for USPS Ground Advantage and First-Class Mail
December 19, 2024: Last day for UPS 3 Day Select and USPS Priority Mail
December 20, 2024: Last day for UPS 2nd Day Air
December 21, 2024: Last day for USPS Priority Mail Express
Measured over the entire year of 2024, retailers estimate that 16.9% of their annual sales will be returned. But that total figure includes a spike of returns during the holidays; a separate NRF study found that for the 2024 winter holidays, retailers expect their return rate to be 17% higher, on average, than their annual return rate.
Despite the cost of handling that massive reverse logistics task, retailers grin and bear it because product returns are so tightly integrated with brand loyalty, offering companies an additional touchpoint to provide a positive interaction with their customers, NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a release. According to NRF’s research, 76% of consumers consider free returns a key factor in deciding where to shop, and 67% say a negative return experience would discourage them from shopping with a retailer again. And 84% of consumers report being more likely to shop with a retailer that offers no box/no label returns and immediate refunds.
So in response to consumer demand, retailers continue to enhance the return experience for customers. More than two-thirds of retailers surveyed (68%) say they are prioritizing upgrading their returns capabilities within the next six months. In addition, improving the returns experience and reducing the return rate are viewed as two of the most important elements for businesses in achieving their 2025 goals.
However, retailers also must balance meeting consumer demand for seamless returns against rising costs. Fraudulent and abusive returns practices create both logistical and financial challenges for retailers. A majority (93%) of retailers said retail fraud and other exploitive behavior is a significant issue for their business. In terms of abuse, bracketing – purchasing multiple items with the intent to return some – has seen growth among younger consumers, with 51% of Gen Z consumers indicating they engage in this practice.
“Return policies are no longer just a post-purchase consideration – they’re shaping how younger generations shop from the start,” David Sobie, co-founder and CEO of Happy Returns, said in a release. “With behaviors like bracketing and rising return rates putting strain on traditional systems, retailers need to rethink reverse logistics. Solutions like no box/no label returns with item verification enable immediate refunds, meeting customer expectations for convenience while increasing accuracy, reducing fraud and helping to protect profitability in a competitive market.”
The research came from two complementary surveys conducted this fall, allowing NRF and Happy Returns to compare perspectives from both sides. They included one that gathered responses from 2,007 consumers who had returned at least one online purchase within the past year, and another from 249 e-commerce and finance professionals from large U.S. retailers.
The “series A” round was led by Andreessen Horowitz (a16z), with participation from Y Combinator and strategic industry investors, including RyderVentures. It follows an earlier, previously undisclosed, pre-seed round raised 1.5 years ago, that was backed by Array Ventures and other angel investors.
“Our mission is to redefine the economics of the freight industry by harnessing the power of agentic AI,ˮ Pablo Palafox, HappyRobotʼs co-founder and CEO, said in a release. “This funding will enable us to accelerate product development, expand and support our customer base, and ultimately transform how logistics businesses operate.ˮ
According to the firm, its conversational AI platform uses agentic AI—a term for systems that can autonomously make decisions and take actions to achieve specific goals—to simplify logistics operations. HappyRobot says its tech can automate tasks like inbound and outbound calls, carrier negotiations, and data capture, thus enabling brokers to enhance efficiency and capacity, improve margins, and free up human agents to focus on higher-value activities.
“Today, the logistics industry underpinning our global economy is stretched,” Anish Acharya, general partner at a16z, said. “As a key part of the ecosystem, even small to midsize freight brokers can make and receive hundreds, if not thousands, of calls per day – and hiring for this job is increasingly difficult. By providing customers with autonomous decision making, HappyRobotʼs agentic AI platform helps these brokers operate more reliably and efficiently.ˮ