We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • ProMat 2023
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • ProMat 2023
    • Upload Your Video
Home » Hungry like the wolf
Inbound

Hungry like the wolf

Online food and beverage orders spiked as much as 300% on Super Bowl Sunday, according to an analysis by software developer Onfleet.

Onfleet: Super Bowl online food orders
March 19, 2020
DC Velocity Staff
No Comments

If you're looking for proof that we live in an on-demand world, look no further than the latest stats on e-commerce food deliveries on Super Bowl Sunday. The big game triggered a sharp spike in online food and beverage orders on Feb. 2—when the Kansas City Chiefs outplayed the San Francisco 49ers—compared with the previous week, a presumably normal Sunday.

One of the biggest impacts was a spike in alcohol delivery starting at 9 a.m. on game day and peaking at 300% of normal levels, according to Onfleet, a San Francisco-based startup that provides logistics management software for last-mile delivery operations. To find out what people ordered before, during, and after the Super Bowl, Onfleet analyzed delivery data from all over the country the day after the big game. You can find its lighthearted analysis along with a graph juxtaposing delivery activity with various game-day events here.

As for online food orders, Onfleet says it found that among Super Bowl viewers at least, "post-game munchies are a thing." The software company saw a surge in restaurant deliveries of nearly 300%—pizza, anyone?— immediately after the game.

One of the more surprising findings was that while Americans didn't hesitate to order food and beverages (and even cannabis) for home delivery, they did not take advantage of grocery delivery that day. Despite the dizzying growth in the e-commerce grocery sector in recent years, grocery delivery volumes never rose above a brief peak of 1.5 times normal traffic. "One theory is that party hosts need time to marinate those famous Thai-chili chicken wings, or turnaround times just haven't gotten fast enough to handle the pressures of game-day hosting," Onfleet said in a release. "Whatever the case, grocery delivery hasn't quite entered the big dance yet."

Technology
KEYWORDS Onfleet
    • Related Articles

      The logistics of feeding the hungry

      Southeastern packages 50,000 meals for the hungry, acknowledging a decade of giving back

      Hungry taps Bringg for last-mile logistics

    Recent Articles by DC Velocity Staff

    Saddle Creek adds 1.8 million square feet of warehouse space in four markets

    Penske’s 3PL arm to expand brokerage capabilities with new offices in Chicago and NJ

    ERP vendor Aptean acquires TMS provider TOTALogistix

    You must login or register in order to post a comment.

    Report Abusive Comment

    Most Popular Articles

    • Union Pacific agrees to provide more predictable schedules for union rail workers

    • Schneider National opens innovation center at Wisconsin headquarters

    • DHL Supply Chain will expand Locus Robotics fleet to 5,000 AMRs

    • Ocado plans to grow automation beyond grocery sector with 6 River Systems acquisition

    • Trucking companies face “modestly unfavorable” outlook heading into 2024

    Now Playing on DCV-TV

    F1c3f2ef d979 4dbd 9ee9 5b856e6e7870

    Automated Packaging Solutions: The CVP Impack by Sparck Technologies

    DCV-TV 4: Viewer Contributed
    The CVP Impack is a revolutionary auto-boxing machine. With the ability to create a right-sized box every 7 seconds, the CVP Impack measures, constructs, seals, weighs and labels each hard or soft single- or multi-item order in one consistent process. With just 1 or 2 operators, the CVP Impack will reduce labor...

    FEATURED WHITE PAPERS

    • How to Use Economic Uncertainty to Gain Competitive Ground with Automation

    • Exploring Customized Forklift Solutions

    • Exploring the Future of Labor Management With Capacity Planning

    • Three layers of forklift safety: Promoting operating best practices

    View More

    Subscribe to DC Velocity Magazine

    GET YOUR FREE SUBSCRIPTION
    • SUBSCRIBE
    • NEWSLETTERS
    • ADVERTISING
    • CUSTOMER CARE
    • CONTACT
    • ABOUT
    • STAFF
    • PRIVACY POLICY

    Copyright ©2023. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing