Richard Sharpe on Analytics and Big Data

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Do you have the courage to reduce your number of SKUs by 20% or more? These companies did: Kraft Heinz (20%); Mondelēz (25%); Mattel (30%); Coca-Cola (50%).

It's hard to find a company that hasn't experienced a significant impact from COVID and the Coca-Cola Company is no different. Coke announced cost cutting measures, taking decisive action by cutting half of its product brands.