Hungry taps Bringg for last-mile logistics

Last-mile logistics and on-demand delivery platform Bringg will help food-delivery company Hungry Marketplace Inc. to scale and optimize its business, the companies announced Wednesday.

Hungry covers the majority of the Northern Virginia area, all of D.C., and parts of Maryland with a delivery service for chef-prepared meals. As the company has grown, it has increasingly struggled to coordinate with its drivers, so the firm needed a logistics solution that could optimize routes, dispatch drivers, and allow an aerial view of the whole operation, Hungry said.

Hungry chose Bringg for its ability to help drivers and dispatchers use a seamless communication platform to plan for expansion, make deliveries on time, and streamline operations, said Nima Ghafari, director of logistics at Hungry, in a statement.

Bringg offers a platform for enterprises to manage on-demand and last-mile deliveries, empowering enterprises and 3PLs in more than 50 countries and bringing capabilities to small and medium businesses (SMBs) that were previously only available to large operations like Amazon.com Inc. and Uber Technologies Inc., the company says.

"The food delivery market is growing at a rapid rate," CEO of Bringg Delivery Technologies Ltd. Raanan Cohen said. "We know that with that kind of rapid growth comes many challenges. We built Bringg to be a scalable platform to help companies like Hungry expand their services while still maintaining full visibility over their operations."

The company is part of a fast-growing sector of crowdsourced last-mile delivery companies such as Deliv, which acquired its rival Zipments in 2015. The delivery model is similar to "Amazon Flex," a crowdsourced, one-hour delivery service launched in 2015 by Amazon.