We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • Parcel Forum 2022
    • MODEX 2022
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • Parcel Forum 2022
    • MODEX 2022
    • Upload Your Video
Home » JDA Software rebrands as Blue Yonder
newsworthy

JDA Software rebrands as Blue Yonder

February 11, 2020
Ben Ames
No Comments

Supply chain technology firm JDA Software Group Inc. today said it has changed its name to Blue Yonder, the moniker of the German artificial intelligence (AI) firm that JDA acquired in 2018 to power its growing need for predictive analytics and automated decision making.

The re-branding is intended to better align the company's name with its cloud transformation and product roadmap, Scottsdale, Ariz.-based JDA said. According to the company, the change supports the massive impact of AI and machine learning (ML) technologies across the supply chain, logistics, and retail markets.

JDA acquired Blue Yonder GmbH for an undisclosed amount in a bid to extend its existing software applications by using AI and advanced analytics to improve users' ability to predict consumer demand and deliver faster fulfillment, the company said at the time. The firm has used that new tech as the foundation of its "Luminate" platform of products that generate automated decisions and forecasts. Today, JDA says that Luminate platform can integrate and synchronize forecast, warehouse, and transportation execution labor and delivery across multiple channels.

The name change comes during JDA's 35th year anniversary and marks a departure from its original namesake, company founder James Donald Armstrong, who dubbed his startup with his initials.

In a blog post addressed to customers and partners, Blue Yonder CEO Girish Rishi said that JDA has now changed its name to keep up with shifting market realities. Despite the change atop its letterhead, however the "nucleus" of the company will remain the same, he said—providing supply chain solutions for manufacturing, third-party logistics, and retail.

"The supply chain market has changed dramatically in recent years," Rishi said in the post. "Pervasive access to network bandwidth coupled with mobile commerce has created an expectation of instant gratification in the mind of the consumer. Hyper-personalization is expected to only increase. Cloud, machine learning, mobility, and IoT are making things possible today that were never unimaginable only a few short years ago."

In one more move that few people could have predicted a few years ago, the newly-minted Blue Yonder is promoting its name change by offering visitors to its webpage a chance to make digital "memes" of themselves posing with the new logo, and to share them on social media channels.

Today, we officially change our name from JDA to Blue Yonder! This change is meant to showcase who we are now and where we're headed next. Learn all about it here: https://t.co/KrgqH3d4Vs #OffWeGo #AllinonBlue #BYProud pic.twitter.com/9w2p1Reo7G

— Blue Yonder (@BlueYonder_AI) February 11, 2020
Technology
KEYWORDS Blue Yonder JDA Software Group
  • Related Articles

    Report: Hackers target logistics

    Modex 2020: Blue Yonder extends identity as fully cloud-native software vendor

    JDA acquires artificial intelligence firm Blue Yonder

Benames
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.

Recent Articles by Ben Ames

OSHA charges Amazon with unsafe work conditions at three warehouses

Kuehne+Nagel will operate final 747 jet to be built

Maersk deploys indoor drones for warehouse inventory counts

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • Schneider welcomes first battery-electric truck

  • Fred Smith is not worried about Amazon

  • Outlook 2023: What’s in store for logistics/supply chain?

  • RJW LOGISTICS GROUP EXPANDS RETAIL LOGISTICS OPERATION TO DALLAS

  • Ports, maritime operators see tide turning as ocean freight tsunami subsides

Now Playing on DCV-TV

5afe63a5 7125 4318 b851 1e5738df1c91

Patterson Fan Co. | HVLS V-Series Ceiling Fan | Staging Area Air Movement

DCV-TV 4: Viewer Contributed
The Patterson V-Series is a high-volume, low-speed industrial ceiling fan that is designed to circulate a lot of air at a very low speed. ​These fans, ranging in diameters of 8’ all the way to 24’, are perfect for large, open spaces such as staging and shipping areas. One 24’ fan can generate a cooling effect of 6...

FEATURED WHITE PAPERS

  • The five best applications for robotic lift trucks in warehouse environments

  • Fulfillment Facility Improved Efficiencies by 4x

  • 3PLs: Complete Orders Faster with Flexible Automation

  • Reusable Packaging for the New Wave of Supply Chain Automation

View More

Subscribe to DC Velocity Magazine

GET YOUR FREE SUBSCRIPTION
  • SUBSCRIBE
  • NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2023. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing