Symphony GOLD Partners With Fonella for Location-Aware Customer Engagement

The new GOLD ENGAGE suite of mobile location-aware solutions enables retailers to engage with customers when, where and how they shop.
Featuring the Fonella Spottio geolocation and proximity-aware technology, the GOLD ENGAGE mobile solutions facilitate personalized marketing, engagement and support based on a customer's physical location, preferences and shopping behaviors. They also provide customers with the convenience of navigation and product location support within a store. The new GOLD ENGAGE mobile offerings include:
• Personalized and targeted marketing and promotions based on a customer's physical location,
• In-store location-based promotion and product information that helps mobile users to assess availability and find products within a store,
• Shopper heat maps that help retailers visualize how target customer segments shop a store.

Company: Cavalier Communications

Company URL: http://www.eyc.com/gold/news/symphony-gold-partners-with-fonella-for-location-aware-customer-engagement