HighJump Software has released a survey management application designed to help direct store delivery (DSD) companies collect and analyze market data from retail locations. The HighJump Survey Management solution provides a structured approach to field data collection as part of a company's overall market intelligence initiatives.
The system provides monitoring and visibility into areas such as share of shelf space, utilization of point-of-purchase materials, pricing, and promotions for proprietary or competitive brands. Collection of valuable customer feedback is facilitated through secure completion of on-site customer satisfaction surveys.
Company: HighJump Software
Company URL: www.highjump.com