Achieving excellence in responding to changing customer demands has become an important challenge facing enterprises today. Solving the Response Management need in demand management and fulfillment operations represents a large opportunity for companies to increase customer satisfaction, enhance margins, and attain more predictable revenue across the entire value chain.
Kinaxis Inc., a company that supplies on-demand Response Management products, offers its RapidResponse for Demand Management service. This new product is designed to address the challenges faced by sales, customer service, and demand management organizations as they respond to daily, unexpected changes. When combined with the company's RapidResponse for Manufacturing solution, the integrated end-to-end RapidResponse service provides supply chain teams the tools for risk tradeoff from the individual order or forecast change down to the component supply level.
With RapidResponse for Demand Management, demand management, sales, and customer service staff members can proactively resolve demand and supply misalignments and ensure that the right products are in the right place at the right time. Accurate order promise dates are quickly determined and constrained finished- goods supply is allocated across multiple distribution channels to best meet customer commitments. New product introductions can also be managed using "what-if" analysis of projected demand and supply changes to ensure a more profitable demand response and to exploit demand-shaping opportunities.
Company URL: www.kinaxis.com