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Yale Celebrates GOOD DESIGN Award Win for Innovative Reach Truck

Yale Materials Handling Corporation announces its fourth GOOD DESIGN award in three years, this time for its MR14-25 moving mast reach truck.

DC Velocity Staff
By DC Velocity StaffMay 01, 2018
DC Velocity Staff
See Full Bio

GREENVILLE, N.C. (May 02, 2018) - From SKU proliferation to rising land costs, warehousing operations require a solution designed to address industry challenges. The Chicago Athenaeum recognizes the Yale® MR14-25 moving mast reach truck as such a solution, naming it a GOOD DESIGN™ award winner in the industrial category.

The MR14-25 offers increased performance, maneuverability and stability to enable faster put away and retrieval times. The heavy-duty mast provides a lifting height of 41 feet at speeds up to 143 feet per minute, helping operations maximize the use of vertical warehouse storage. And the industry's first premium touch-screen display offers operators constant visibility into operational status and enables them to choose between 180- and 360-degree steering at the touch of a button as they navigate increasingly tight aisles. The moving mast reach truck is also designed for simpler serviceability, with longer service intervals to help reduce downtime.

The industry's first "Get Home" action can be activated even after all other functions have come to rest, enabling the operator to drive the truck to an appropriate service location. For cold storage applications, the MR14-25 can withstand temperatures as low as 22 degrees Fahrenheit below zero and offers an optional fully insulated cabin.

"As consumer demands evolve, so do the expectations for distribution and fulfillment operations," says Chris Murtha, Brand Manager, Yale Materials Handling Corporation. "Our intense focus on industry drivers and the challenges of our customers resulted in designing this reliable moving mast reach truck capable of delivering high performance as operations adapt to serve changing requirements."

The GOOD DESIGN Awards are presented by the Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Center for Architecture, Art, Design and Urban Studies to honor the best talent in design and manufacturing worldwide. This win marks the third consecutive triumph for Yale. The winners include Google LLC, Nike, Inc., Ferrari S.p.A., Fitbit, Inc. and John Deere Construction & Forestry.


About Yale Materials Handling Corporation
Yale Materials Handling Corporation markets a full line of materials handling lift truck products and services, including electric, gas, LP-gas and diesel powered lift trucks; narrow aisle, very narrow aisle and motorized hand trucks. Yale has a comprehensive service offering including Yale Vision wireless asset management, fleet management, Yale service, parts, financing and training. Yale® trucks are manufactured in an ISO 9001: 2008 registered facility and range in capacity from 2,000 to 36,000 lbs.

Yale Materials Handling Corporation is a division of Hyster-Yale Group, a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE: HY). Hyster-Yale Materials Handling, Inc. and its subsidiaries, headquartered in Cleveland, Ohio, employ approximately 6,800 people world-wide.

Yale truck and PEOPLE. PRODUCTS. PRODUCTIVITY. are trademarks, service marks or registered marks in the United States and certain other jurisdictions.

# # #
Company Contact:
Jennifer Timblin
Yale Materials Handling Corporation
252-931-5747
jennifer.timblin@hyster-yale.com

Media Contact:
Dan Gauss
Koroberi
336-409-5391
dan@koroberi.com

More Info: https://www.yale.com/north-america/en-us/announcements/press-releases/yale-celebrates-GOOD-DESIGN-award-win-for-innovative-reach-truck/

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About WSWA
WSWA plays a vital role in advocating for the interests of distributors on federal, state, regulatory, and legal issues that impact the beverage alcohol industry. The organization focuses on critical policy areas, including taxation of family-owned businesses, state-based alcohol regulation, social responsibility, and impaired driving prevention. Additionally, WSWA offers programs designed to promote the careers of its members and help their businesses thrive in a diverse and dynamic industry. Learn more at wswa.org.

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