Rather than promoting its latest service offering or industry award, global logistics service provider DB Schenker recently used its blog to promote something altogether different: National Hispanic Heritage Month. To mark the event, which celebrates the histories, cultures, and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America, the firm's Miami-based DB Schenker Americas division used its blog page to recognize several team members and the contributions they make to DB Schenker on a daily basis.
In a mid-September blog post on its website, DB Schenker shared profiles of five female Hispanic executives in the organization and highlighted how their upbringing helped shape their careers in logistics. The honorees included a branch manager, the head of DB Schenker's industrial and automotive vertical markets in the Americas, the head of global employment conditions at Schenker Americas Inc., the chief human resources officer for Region Americas, and the senior director of finance for the Americas. (And yes, the blog featuring the employee profiles was also posted in a Spanish-language version.)
Passed by a vote in Congress in 1988, National Hispanic Heritage Month runs from Sept. 15 to Oct. 15. This year's celebration featured tributes and special displays by The Library of Congress, National Archives and Records Administration, National Endowment for the Humanities, National Gallery of Art, National Park Service, Smithsonian Institution, and the U.S. Holocaust Memorial Museum.