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Home » April "DCV Rocks" solution gives shout-out to '60s teeny-bopper favorites
dcv rocks

April "DCV Rocks" solution gives shout-out to '60s teeny-bopper favorites

May 30, 2017
Martha Spizziri
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The Monkees
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In each month's print issue of DC Velocity, there's one headline that alludes to a rock or pop song title. We gave several hints on social media for the April song title: "Shades of Gray" by the Monkees. It was used in the headline of Chief Editor David Maloney's column about how technology can help older employees.

Readers of a certain age will remember the Monkees, a group formed by TV producers to capitalize on the popularity of the Beatles. Four actors—Mickey Dolenz, Davy Jones, Mike Nesmith, and Peter Tork—were chosen to play a Beatle-like pop band in a TV series. The Monkees released a couple of albums on which the actors actually did sing, but didn't play instruments. On their third album, Headquarters, they took control, playing some of the music and writing about half of the songs. "Shades of Gray" comes from that album. The video below features a two-minute clip from the song.

Enter our May "DCV Rocks" contest

If you think you've found the song reference in the May 2017 issue, email us at dcvrocks@dcvelocity.com with the answer and your mailing address by midnight Pacific time on June 1. Readers who submit correct responses will be entered in a drawing to win a selection of three organic coffees to get their mornings rocking. The coffee comes from Joey Kramer's Rockin' & Roastin' Coffee, a business owned by Aerosmith's drummer (and located in DCV's home base of North Attleboro, Mass.). That winner's name will be announced on our Twitter and Facebook pages.

Tip: Turn to the second page of our May table of contents for a hint.

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Martha spizziri 172x214
Martha Spizziri has been a writer and editor for more than 30 years. She spent 11 years at Logistics Management and was web editor at Modern Materials Handling magazine for five years, starting with the website's launch in 1996. She has long experience in developing and managing Web-based products.

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