Containership and port operators face a host of issues as peak season arrives
As business ramps up, maritime industry players are adjusting as global conflicts, the specter of an East Coast labor disruption, and other market and economic issues reroute freight and impact capacity. Are container rates headed back to record territory?
Gary Frantz is a contributing editor for DC Velocity and its sister publication CSCMP's Supply Chain Quarterly, and a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
The first half of 2024 hasn’t been particularly kind to shippers, global containership operators, and U.S ports. They’ve dealt with rebel attacks on ships transiting the Suez Canal and the Red Sea, as well as extended transit times and higher costs for Asia outbound cargoes to Europe and the Eastern U.S, now diverted into longer routes around the tip of Africa. They’ve had to contend with congestion (although moderating) at Asia-Pacific ports such as Singapore and Malaysia, backing up cargoes headed for U.S West Coast ports; and with a Panama Canal slowly recovering from last year’s drought and the resulting low water conditions that have limited ship passages.
And not to be left out, they face the possibility of labor disruptions at U.S. East Coast and Gulf ports as negotiators haggle over a new contract.
It’s a familiar picture: a maritime market experiencing high demand while dealing with global geopolitical factors and supply chain shifts that have upended normal operations—and sucked up available capacity, which is pushing up rates for container shipping back toward record territory.
BACK TO THE FUTURE
“We are seeing the exact same playout as during the pandemic,” observes Lars Jensen, principal with maritime consultancy Vespucci Maritime. “There is an overall lack of capacity [globally].” In this case, the biggest culprit is hostilities in the Red Sea, which have forced containership operators to reroute Asia-origin vessels destined for Europe and the U.S. East Coast around Africa’s Cape of Good Hope.
As vessel operators have pulled ships from other routes and redeployed them into these lanes to maintain capacity and schedules, “that’s left no slack to address other issues,” Jensen explains. And where cargo once was able to move on larger ships through the Red Sea, “now it needs to be trans-shipped. That’s compounding the problem; it takes more time to handle four smaller vessels than one big [one],” he notes. “Adding insult to injury, nothing runs on time. That makes it exceedingly difficult to plan yard layout, which reduces port efficiency [and delays ship loading and departure].”
It’s a reverse image of where the market was nearly a year ago. Then, capacity was relatively available, rates were falling, and new ships were coming online at a rapid pace, foreshadowing a capacity glut. Shippers were haggling for the lowest rates they could find.
Now the shoe is on the other foot, Jensen says. “October to November last year, rates were lower than pre-pandemic [levels],” he notes. “At that point in time, the industry talk was how dumb the carriers were to over-order vessels. And yet here they are today, and we are able to manage the Red Sea crisis [with that formerly excess capacity coming to the rescue].
“Imagine where we would be right now [if vessel lines had not ordered ships at the rates they did],” Jensen adds. “We would not be able to service the global supply chain.”
PULLING FORWARD
Michael Britton, head of North America ocean products for containership operator Maersk, sees a market where volumes have been higher than expected. “Part of it seems to be a return to more normal inventory cycles after a period of heavy restocking in the first part of 2023,” he says. “Part of it also is strong demand from U.S. consumers continuing healthy spending,” he adds, noting as well that with some China-based suppliers seeing weakness in their domestic markets, more products are going into export markets than projected.
He also believes that the longer transit times for Asia to Europe and North America are influencing the timing for how businesses are ordering goods. “It’s making them order earlier to factor in those longer leadtimes or maybe pull forward some of the traditional peak season volumes we’ve seen. There is some front-loading going on,” he’s observed.
Adjusting to the impact of Mideast hostilities and other factors has come with challenges new and old, Britton says.
“How do we respond to a requirement to add two to three vessels to a string, so we can maintain frequency of sailings? Where does the extra capacity come from?” he asks. Carriers like Maersk have just two options, he says.
“We can go to the charter market, which is limited,” he explains. That also comes with higher fixed costs, and not just for a couple of weeks or months. In today’s market, with charter rates at a premium, those vessel owners typically demand—and get—multiyear contracts for the capacity.
“Or we can pull ships from other parts of our network and redeploy vessels to fill the gaps,” he notes. “We have to adjust and invest in the service to maintain the frequency that customers demand.” Britton cites as an example an instance where if two vessels were needed to be added to a service (to maintain schedule frequency), not doing so would mean that there would be up to two weeks in the schedule when no voyages were offered.
In the current market, transit times have increased by anywhere from seven to 10 days on the U.S. East Coast to as much as 14 to 28 or more to some locations in Europe and the Eastern Mediterranean. “We have also seen increases in congestion and waiting times both at key hub ports and some Asian ports that add to those already increased transit times,” he adds.
“It’s a networkwide challenge not just limited to the U.S. trades.”
Additional costs are piling up as well. Faced with diverting cargo into [lanes with] longer transit times (and to reduce the number of added vessels required per “string,” meaning an ordered set of ports at which a ship will call), ship operators also are running vessels at faster speeds. That’s incurring higher fuel and other operating costs that by some estimates are as much as $1 million per string.
Then there is the issue of containers.
With longer transit times, containers are taking longer to get back to origin ports. “There is no use having a weekly sailing if I don’t have boxes to release to customers,” Britton says. With the current trade lanes and transit times, it’s taking up to 24 days or more for boxes to return.
“The only way to stay ahead of that and carry the same volumes is to buy and deploy more containers,” he notes. “You can either do one of two [things]: invest in capacity and higher operating costs or eliminate the service. If you want transit time and port coverage, that requires investment and higher operating costs—and with that comes higher rates.”
According to Alphaliner’s Top 100 report (a ranking produced by AXSMarine with up-to-date data on containership capacity and ships on order) for July 18, Maersk had some 31 vessels on order, representing 397,498 TEUs [twenty-foot equivalent units]. So far this year, Britton says, the company has added about 200,000 TEUs of capacity, which comes out to about a 5% increase for the fleet to date. Overall, Alphaliner’s data places Maersk as the second-largest containership operator, with 713 vessels and 4,345,927 TEUs of capacity.
It’s a similar story at global containership operator Hapag-Lloyd. Comparing its fleet at the first quarter of this year versus last year, the company has added 30 vessels in its liner shipping segment. It’s also sent three older, smaller units to the scrapyard, confirms company spokesperson Tim Seifert.
“The Red Sea situation is certainly keeping us busy,” he notes, citing an instance late last year when one of its vessels transiting the Red Sea was attacked. “The safety of our people is … our highest priority,” he notes, adding that the company as of last December rerouted all vessels around the Cape of Good Hope. “We leave no stone unturned … to deploy adequate capacity to maintain regular sailings for our customers,” he says.
Seifert also noted the upcoming launch of the Gemini Cooperation initiative, an operational partnership Hapag-Lloyd is forming with Maersk that will start in February 2025. He says the partnership’s goal is to provide “over 90% schedule reliability once the new network is fully phased in.” Other key components include Hapag-Lloyd’s initiatives to further support customer efforts to digitize supply chains, “such as equipping our boxes with trackers,” and sustainability-related projects that will help shippers and the liner further decarbonize vessel and supply chain operations.
Hapag-Lloyd is listed in Alphaliner’s recent Top 100 report as the fifth-largest containership operator globally, with 285 vessels owned or chartered, representing 2,160,104 TEUs.
PORTS STEPPING UP
Port operators also have been adjusting to shifting global shipping patterns—and revisiting safety and operational contingency plans to ensure safe passage of today’s giant containerships in and out of ports.
Those plans came into stark relief when the 984-foot-long containership MV Dali crashed into a piling and brought down Baltimore’s Francis Scott Key bridge, sending a shudder up and down the U.S. East Coast. “Our first concern was for the workers that perished and anyone else who was injured,” recalls Mike Bozza, deputy port director for the Port Authority of New York and New Jersey. “We reached out and offered whatever help we could provide.”
That incident closed the Port of Baltimore for months, rerouting traffic to other East Coast ports. Bozza notes that as part of its initial response to the crisis, the NY/NJ port authority streamlined its process for Baltimore truckers to get on the port’s truck pass system, so they could obtain a “Sea Link” digital access card and be able to enter the port and quickly pick up freight. “We registered over 800 Baltimore truck drivers in the first month,” he says.
Initially, the Baltimore closure resulted in a bump of about 10% in volume, Bozza says. But since all the liner services that called on Baltimore also called on New York/New Jersey, “we had sufficient capacity, terminal space, and operating resources to absorb the [temporary] increase,” he reports, adding that of the 10 vessel lines that called on Baltimore, eight of them stopped at NY/NJ first. “It wasn’t a huge rerouting,” he notes.
Could an incident like that happen in NY/NJ?
Not likely, Bozza emphasizes. “We’re set up differently,” he explains. “Every vessel that comes into our terminals has two pilots, a harbor pilot and a docking pilot, and at least two tugboats. A ship the size of the MV Dali would have four [tugboats] on it.”
NY/NJ also is one of 12 U.S. ports that has a U.S. Coast Guard-operated vessel traffic service controlling transit through the harbor. Additionally, the footings that support the Bayonne Bridge, which spans the harbor’s entrance, are outside the navigation channel, Bozza explains. “The port is naturally a shallow harbor, so when you dredge [the channel] down to 50 feet, a vessel is not going to be able to get near the support structures. It would run aground first.”
What’s top of mind with the port’s stakeholders today? “They’re asking about the labor situation. They want some clarity on that and what to expect,” Bozza says, pointing out that while the port isn’t at the negotiating table, it is hoping for a quick resolution. The current contract expires Sept. 30.
WE’VE GOTTEN A LOT SMARTER”
On the U.S. West Coast, Port of Los Angeles Executive Director Gene Seroka says the port is running at about 75% of capacity and is well prepared to handle any surge in cargoes should East Coast labor matters cause diversion, and as congestion issues in Asia continue to diminish.
Pointing to lessons learned during the pandemic, Seroka says, “We’ve all gotten a lot smarter,” citing growing use of LA’s Port Optimizer tech platform as one example. Launched in 2017, Port Optimizer is a free real-time data portal that offers stakeholders visibility of cargo up to 40 days out, which helps with planning.
He expects a bump in port volumes as summer moves into fall and says he “feels good” about the port’s current performance metrics. Ships are being worked quickly and efficiently, and “rail dwell is just a bit over three days, which is better than before Covid,” he adds.
And while the Mideast conflict hasn’t significantly impacted the Port of Los Angeles, Seroka says shippers are telling him the conflict is causing them to modify their ordering and supply chain timelines given that routings out of Asia have 10 to 14 days more transit time. “A voyage that starts in North Asia [previously] had a 75-day trip. Today, that’s pushing more than 90 days.” Those longer transit strings mean ships burn about a million dollars more in fuel per vessel voyage, he notes.
“New build capacity coming out of shipyards was thought to be a concern,” Seroka adds. “It has worked out to be just the opposite because so many of the new-build ships were put into service on these longer strings.”
Overall, shippers are telling him the new routings have led to an uneven cadence of arrivals, “so there is more ship bunching because of schedule irregularities,” he notes.
What keeps port operators up at night?
“Nothing really keeps me up; I tend to be rather centered,” says Mario Cordero, chief executive officer of the Port of Long Beach. “If I had to pick something, it would be the whole question of uncertainty, how we address and respond to unexpected supply chain disruptions,” he says, adding that the Covid experience provided many valuable lessons.
“Shippers want certainty. Time is money. From a port perspective, we want to provide fluid cargo movement, consistency, and velocity—not volatility,” Cordero emphasizes. “That’s our focus, and we want to make sure that every day, we are checking the boxes and doing the work in those areas that need attention to ensure reliable scheduling, movement, and cargo availability.”
Nearly one-third of American consumers have increased their secondhand purchases in the past year, revealing a jump in “recommerce” according to a buyer survey from ShipStation, a provider of web-based shipping and order fulfillment solutions.
The number comes from a survey of 500 U.S. consumers showing that nearly one in four (23%) Americans lack confidence in making purchases over $200 in the next six months. Due to economic uncertainty, savvy shoppers are looking for ways to save money without sacrificing quality or style, the research found.
Younger shoppers are leading the charge in that trend, with 59% of Gen Z and 48% of Millennials buying pre-owned items weekly or monthly. That rate makes Gen Z nearly twice as likely to buy second hand compared to older generations.
The primary reason that shoppers say they have increased their recommerce habits is lower prices (74%), followed by the thrill of finding unique or rare items (38%) and getting higher quality for a lower price (28%). Only 14% of Americans cite environmental concerns as a primary reason they shop second-hand.
Despite the challenge of adjusting to the new pattern, recommerce represents a strategic opportunity for businesses to capture today’s budget-minded shoppers and foster long-term loyalty, Austin, Texas-based ShipStation said.
For example, retailers don’t have to sell used goods to capitalize on the secondhand boom. Instead, they can offer trade-in programs swapping discounts or store credit for shoppers’ old items. And they can improve product discoverability to help customers—particularly older generations—find what they’re looking for.
Other ways for retailers to connect with recommerce shoppers are to improve shipping practices. According to ShipStation:
70% of shoppers won’t return to a brand if shipping is too expensive.
51% of consumers are turned off by late deliveries
40% of shoppers won’t return to a retailer again if the packaging is bad.
The “CMA CGM Startup Awards”—created in collaboration with BFM Business and La Tribune—will identify the best innovations to accelerate its transformation, the French company said.
Specifically, the company will select the best startup among the applicants, with clear industry transformation objectives focused on environmental performance, competitiveness, and quality of life at work in each of the three areas:
Shipping: Enabling safer, more efficient, and sustainable navigation through innovative technological solutions.
Logistics: Reinventing the global supply chain with smart and sustainable logistics solutions.
Media: Transform content creation, and customer engagement with innovative media technologies and strategies.
Three winners will be selected during a final event organized on November 15 at the Orange Vélodrome Stadium in Marseille, during the 2nd Artificial Intelligence Marseille (AIM) forum organized by La Tribune and BFM Business. The selection will be made by a jury chaired by Rodolphe Saadé, Chairman and CEO of the Group, and including members of the executive committee representing the various sectors of CMA CGM.
The global air cargo market’s hot summer of double-digit demand growth continued in August with average spot rates showing their largest year-on-year jump with a 24% increase, according to the latest weekly analysis by Xeneta.
Xeneta cited two reasons to explain the increase. First, Global average air cargo spot rates reached $2.68 per kg in August due to continuing supply and demand imbalance. That came as August's global cargo supply grew at its slowest ratio in 2024 to-date at 2% year-on-year, while global cargo demand continued its double-digit growth, rising +11%.
The second reason for higher rates was an ocean-to-air shift in freight volumes due to Red Sea disruptions and e-commerce demand.
Those factors could soon be amplified as e-commerce shows continued strong growth approaching the hotly anticipated winter peak season. E-commerce and low-value goods exports from China in the first seven months of 2024 increased 30% year-on-year, including shipments to Europe and the US rising 38% and 30% growth respectively, Xeneta said.
“Typically, air cargo market performance in August tends to follow the July trend. But another month of double-digit demand growth and the strongest rate growths of the year means there was definitely no summer slack season in 2024,” Niall van de Wouw, Xeneta’s chief airfreight officer, said in a release.
“Rates we saw bottoming out in late July started picking up again in mid-August. This is too short a period to call a season. This has been a busy summer, and now we’re at the threshold of Q4, it will be interesting to see what will happen and if all the anticipation of a red-hot peak season materializes,” van de Wouw said.
The report cites data showing that there are approximately 1.7 million workers missing from the post-pandemic workforce and that 38% of small firms are unable to fill open positions. At the same time, the “skills gap” in the workforce is accelerating as automation and AI create significant shifts in how work is performed.
That information comes from the “2024 Labor Day Report” released by Littler’s Workplace Policy Institute (WPI), the firm’s government relations and public policy arm.
“We continue to see a labor shortage and an urgent need to upskill the current workforce to adapt to the new world of work,” said Michael Lotito, Littler shareholder and co-chair of WPI. “As corporate executives and business leaders look to the future, they are focused on realizing the many benefits of AI to streamline operations and guide strategic decision-making, while cultivating a talent pipeline that can support this growth.”
But while the need is clear, solutions may be complicated by public policy changes such as the upcoming U.S. general election and the proliferation of employment-related legislation at the state and local levels amid Congressional gridlock.
“We are heading into a contentious election that has already proven to be unpredictable and is poised to create even more uncertainty for employers, no matter the outcome,” Shannon Meade, WPI’s executive director, said in a release. “At the same time, the growing patchwork of state and local requirements across the U.S. is exacerbating compliance challenges for companies. That, coupled with looming changes following several Supreme Court decisions that have the potential to upend rulemaking, gives C-suite executives much to contend with in planning their workforce-related strategies.”
Stax Engineering, the venture-backed startup that provides smokestack emissions reduction services for maritime ships, will service all vessels from Toyota Motor North America Inc. visiting the Toyota Berth at the Port of Long Beach, according to a new five-year deal announced today.
Beginning in 2025 to coincide with new California Air Resources Board (CARB) standards, STAX will become the first and only emissions control provider to service roll-on/roll-off (ro-ros) vessels in the state of California, the company said.
Stax has rapidly grown since its launch in the first quarter of this year, supported in part by a $40 million funding round from investors, announced in July. It now holds exclusive service agreements at California ports including Los Angeles, Long Beach, Hueneme, Benicia, Richmond, and Oakland. The firm has also partnered with individual companies like NYK Line, Hyundai GLOVIS, Equilon Enterprises LLC d/b/a Shell Oil Products US (Shell), and now Toyota.
Stax says it offers an alternative to shore power with land- and barge-based, mobile emissions capture and control technology for shipping terminal and fleet operators without the need for retrofits.
In the case of this latest deal, the Toyota Long Beach Vehicle Distribution Center imports about 200,000 vehicles each year on ro-ro vessels. Stax will keep those ships green with its flexible exhaust capture system, which attaches to all vessel classes without modification to remove 99% of emitted particulate matter (PM) and 95% of emitted oxides of nitrogen (NOx). Over the lifetime of this new agreement with Toyota, Stax estimated the service will account for approximately 3,700 hours and more than 47 tons of emissions controlled.
“We set out to provide an emissions capture and control solution that was reliable, easily accessible, and cost-effective. As we begin to service Toyota, we’re confident that we can meet the needs of the full breadth of the maritime industry, furthering our impact on the local air quality, public health, and environment,” Mike Walker, CEO of Stax, said in a release. “Continuing to establish strong partnerships will help build momentum for and trust in our technology as we expand beyond the state of California.”