Maritime and intermodal's first and last mile is in bad shape and suffers from benign neglect. Can technology and a more enlightened stakeholder attitude reverse the decline?
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
Golfers live and die by their putters. A bad green game will waste all the good that came before it. So it goes with drayage, the job of hauling ocean containers between seaports, intermodal yards, and shippers' facilities. If the dray isn't properly executed, nothing else matters. Imports won't leave the terminals when they're supposed to. Exports won't get loaded aboard vessels in a timely manner. And mile-wide seams start to appear in an otherwise perfectly synchronized supply chain.
Unfortunately, the drayage business is in a world of hurt. Base rates for drayage services have been stagnant for about a decade, according to drayage executives. In an extreme example of rate hemorrhaging, Greg Gorno, owner of All Points Transport, a Dearborn, Mich.-based drayage agency of the Evans Network of Companies, said his agency receives less money today to haul two empty 20-foot containers round-trip between Detroit and Toledo, about 120 miles in all, than it did in 1980. The only break for All Points is that it generates more revenue today from fuel surcharges than it did back then, Gorno said.
Noncompensatory rates have a negative cascading effect through the pipeline. Drivers, mostly owner-operators responsible for their own expenses, are generally not well paid. To make matters worse, increasing congestion at the nation's ports forces drivers to wait for hours to either pick up or drop off their loads, cutting into their productivity and earning power. Drivers that are paid by the load can stew for two, four, and sometimes six hours at a marine terminal to offload a box, take on another one, and leave the facility. A study of 1,600 trucks serving the ports of Los Angeles and Long Beach, the nation's busiest port complex, from October 2012 to May 2013 found that 20 percent of all truck moves took more than two hours; as a general rule, waits of more than one hour are considered unacceptable both from economic and environmental standpoints. "The system suffers from a lack of fluidity," said Ken Kellaway, president and CEO of RoadOne IntermodaLogistics, a Randolph, Mass.-based intermodal company whose services include port and rail drayage.
The proliferation of megacontainer ships capable of handling up to 18,000 twenty-foot equivalent unit (TEU) containers is likely to exacerbate terminal congestion because of longer loading and offloading times. In addition, tougher federal rules governing drivers' hours of service have made driver queuing an even costlier proposition as there are now fewer productive hours in a day than before.
As if low compensation and lengthy terminal delays weren't enough, drayage companies and drivers have been forced to adjust to a new world of chassis availability. For decades, steamship lines made chassis—the frames on which containers rest during their movement—readily available to motor carriers. In the past few years, however, liners have been exiting the chassis provisioning business, leaving the job to a handful of leasing companies that pool the assets.
The chassis transition has been painful for everyone. Assets that were once fixed have become variable. Equipment imbalances have become the norm, with no units available in one location and an overabundance in another. No one has suffered more than draymen, who often must make an extra trip to procure a chassis before they can get in line for a load. "It's like going to the grocery store and being told that you first have to go to Home Depot to get a cart," said Kellaway.
In a February presentation, RoadOne said it is virtually impossible for intermodal trucking, a fragmented $15 billion-a-year business that sits near the bottom of the international trade pecking order, to meet the growing demands of railroads and steamship lines under dray's current rate structure. Kellaway, who has been involved in drayage for more than 30 years, called the current situation "as bad as I've seen it" in his career. He added that terminal operators who deal directly with draymen "are not being held accountable" for the myriad of problems the dray component faces.
BYE BYE, BABY
Whoever is to blame, the reality is that drivers are leaving the business, and fewer are coming in behind them. By some estimates, up to 15 percent of draymen have exited the field during the past five years. "If we don't take care of the draymen, we're going to lose them," Ward Chaplin, senior director, supply chain management of Southern Wine & Spirits of America, a Miami-based beverage distributor, warned in September at the Intermodal Association of North America's (IANA) Intermodal Expo in Long Beach, Calif.
Chaplin called on port executives to get more involved in providing a decent operating environment so draymen have a fair shot at being productive. For their part, port executives at the expo agreed that drayage has become a crisis that demands immediate attention.
"Motor carriers need to see [an] improvement in their turns," said Jon Slangerup, CEO of the Port of Long Beach. Gene Seroka, executive director at the adjacent Port of Los Angeles, the nation's busiest seaport, admitted that "there is a paucity of truckers in the Southern California market." J. Christopher Lytle, executive director of the Port of Oakland, said that ports need to more proactive in assuring that dray is a business that folks can make money in. "The days of ports just being rent collectors are long over," he said.
Port executives are not standing still. Executives in the Southern California basin said the "PierPass" initiative, formed in 2005 by marine terminal operators at the two ports to ease congestion and improve security and air quality, has boosted productivity by giving terminal operations more flexibility. Under the program, all international container terminals at the ports established five additional weekly "off-peak" shifts. As an incentive to use the off-peak times, a Traffic Mitigation Fee (TMF) was assessed on most cargo moving during the peak hours of 3 a.m. to 6 p.m. Monday through Friday. Executives representing West Coast ports said they would like to see more evening hours. However, they dismissed calls for a 24/7-type operation for truck traffic, arguing that wringing more productivity out of each current shift is a higher priority at this time.
HIGH-TECH TO THE RESCUE?
The good news for dray is that technology is being brought to bear on a segment that badly needs it. In mid-September, International Asset Systems (IAS), an Oakland, Calif.-based information technology company, added a module to its "ChassisManager" provisioning platform allowing truckers and ocean carriers to better manage so-called street-turns, where containers and chassis can be swapped between carriers or re-used for a new load, in each case eliminating the need to return empty equipment to the ports. According to Blair Peterson, senior vice president, commercial for IAS, the module provides real-time visibility into when the equipment changes hands so each party knows when the costs and liability change. Peterson said the module removes a major impediment to the expansion of "street-turns," which if done properly reduce empty miles, lessen port congestion and dray wait times, and cut fuel costs and emissions.
Back in March, a public-private sector partnership launched a pilot program in Los Angeles designed to cut the amount of time trucks spend waiting to get into terminal yards by allowing the drayage company and terminal operator to exchange information in advance about a container's availability and a truck's arrival.
The program, "Freight Advanced Traveler Information System," or "FRATIS," is funded by the Department of Transportation and involves Port Logistics Group (PLG), a Los Angeles drayage company, and Yusen Terminals, a unit of Japanese liner company NYK Line. Under the program, a container pickup order generated by PLG is fed into the FRATIS software, which sends a message to Yusen that identifies the truck that will pick up the container when it becomes available. Yusen then relays real-time information to PLG on the container's status.
Once a container is tagged, the software assigns the pickup to a driver in the best geographical position to retrieve the container. After the driver accepts the order, FRATIS determines the optimal route for the truck, suggesting alternatives if necessary to help the driver avoid any delay-causing incidents. Meanwhile, the system notifies the terminal of the truck's estimated time of arrival. Because Yusen sees all of the information in advance, it can assign PLG's trucks a special gate that functions as an "express lane" of sorts, according to Michael Johnson, PLG's trucking operations manager. "Generally, the marine terminal has no clue why a truck is there until it reaches the gate and provides the information," Johnson said in a recent white paper on the project.
The pilot's first phase will run until February. The next phase, which is expected to start almost immediately thereafter, will involve more terminals and more truckers, according to the white paper. Similar programs are either under way or are being considered in Dallas and in south Florida.
In a phone interview, Johnson cautioned that the project today only involves one trucker and one terminal operator. Yet the overarching message, he said, is that the technology is available and, if the results to date are any indication, workable.
"The key is that we are working to use technology to improve the situation. Without technology, we will get nowhere," Johnson said.
As holiday shoppers blitz through the final weeks of the winter peak shopping season, a survey from the postal and shipping solutions provider Stamps.com shows that 40% of U.S. consumers are unaware of holiday shipping deadlines, leaving them at risk of running into last-minute scrambles, higher shipping costs, and packages arriving late.
The survey also found a generational difference in holiday shipping deadline awareness, with 53% of Baby Boomers unaware of these cut-off dates, compared to just 32% of Millennials. Millennials are also more likely to prioritize guaranteed delivery, with 68% citing it as a key factor when choosing a shipping option this holiday season.
Of those surveyed, 66% have experienced holiday shipping delays, with Gen Z reporting the highest rate of delays at 73%, compared to 49% of Baby Boomers. That statistical spread highlights a conclusion that younger generations are less tolerant of delays and prioritize fast and efficient shipping, researchers said. The data came from a study of 1,000 U.S. consumers conducted in October 2024 to understand their shopping habits and preferences.
As they cope with that tight shipping window, a huge 83% of surveyed consumers are willing to pay extra for faster shipping to avoid the prospect of a late-arriving gift. This trend is especially strong among Gen Z, with 56% willing to pay up, compared to just 27% of Baby Boomers.
“As the holiday season approaches, it’s crucial for consumers to be prepared and aware of shipping deadlines to ensure their gifts arrive on time,” Nick Spitzman, General Manager of Stamps.com, said in a release. ”Our survey highlights the significant portion of consumers who are unaware of these deadlines, particularly older generations. It’s essential for retailers and shipping carriers to provide clear and timely information about shipping deadlines to help consumers avoid last-minute stress and disappointment.”
For best results, Stamps.com advises consumers to begin holiday shopping early and familiarize themselves with shipping deadlines across carriers. That is especially true with Thanksgiving falling later this year, meaning the holiday season is shorter and planning ahead is even more essential.
According to Stamps.com, key shipping deadlines include:
December 13, 2024: Last day for FedEx Ground Economy
December 18, 2024: Last day for USPS Ground Advantage and First-Class Mail
December 19, 2024: Last day for UPS 3 Day Select and USPS Priority Mail
December 20, 2024: Last day for UPS 2nd Day Air
December 21, 2024: Last day for USPS Priority Mail Express
Measured over the entire year of 2024, retailers estimate that 16.9% of their annual sales will be returned. But that total figure includes a spike of returns during the holidays; a separate NRF study found that for the 2024 winter holidays, retailers expect their return rate to be 17% higher, on average, than their annual return rate.
Despite the cost of handling that massive reverse logistics task, retailers grin and bear it because product returns are so tightly integrated with brand loyalty, offering companies an additional touchpoint to provide a positive interaction with their customers, NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a release. According to NRF’s research, 76% of consumers consider free returns a key factor in deciding where to shop, and 67% say a negative return experience would discourage them from shopping with a retailer again. And 84% of consumers report being more likely to shop with a retailer that offers no box/no label returns and immediate refunds.
So in response to consumer demand, retailers continue to enhance the return experience for customers. More than two-thirds of retailers surveyed (68%) say they are prioritizing upgrading their returns capabilities within the next six months. In addition, improving the returns experience and reducing the return rate are viewed as two of the most important elements for businesses in achieving their 2025 goals.
However, retailers also must balance meeting consumer demand for seamless returns against rising costs. Fraudulent and abusive returns practices create both logistical and financial challenges for retailers. A majority (93%) of retailers said retail fraud and other exploitive behavior is a significant issue for their business. In terms of abuse, bracketing – purchasing multiple items with the intent to return some – has seen growth among younger consumers, with 51% of Gen Z consumers indicating they engage in this practice.
“Return policies are no longer just a post-purchase consideration – they’re shaping how younger generations shop from the start,” David Sobie, co-founder and CEO of Happy Returns, said in a release. “With behaviors like bracketing and rising return rates putting strain on traditional systems, retailers need to rethink reverse logistics. Solutions like no box/no label returns with item verification enable immediate refunds, meeting customer expectations for convenience while increasing accuracy, reducing fraud and helping to protect profitability in a competitive market.”
The research came from two complementary surveys conducted this fall, allowing NRF and Happy Returns to compare perspectives from both sides. They included one that gathered responses from 2,007 consumers who had returned at least one online purchase within the past year, and another from 249 e-commerce and finance professionals from large U.S. retailers.
The “series A” round was led by Andreessen Horowitz (a16z), with participation from Y Combinator and strategic industry investors, including RyderVentures. It follows an earlier, previously undisclosed, pre-seed round raised 1.5 years ago, that was backed by Array Ventures and other angel investors.
“Our mission is to redefine the economics of the freight industry by harnessing the power of agentic AI,ˮ Pablo Palafox, HappyRobotʼs co-founder and CEO, said in a release. “This funding will enable us to accelerate product development, expand and support our customer base, and ultimately transform how logistics businesses operate.ˮ
According to the firm, its conversational AI platform uses agentic AI—a term for systems that can autonomously make decisions and take actions to achieve specific goals—to simplify logistics operations. HappyRobot says its tech can automate tasks like inbound and outbound calls, carrier negotiations, and data capture, thus enabling brokers to enhance efficiency and capacity, improve margins, and free up human agents to focus on higher-value activities.
“Today, the logistics industry underpinning our global economy is stretched,” Anish Acharya, general partner at a16z, said. “As a key part of the ecosystem, even small to midsize freight brokers can make and receive hundreds, if not thousands, of calls per day – and hiring for this job is increasingly difficult. By providing customers with autonomous decision making, HappyRobotʼs agentic AI platform helps these brokers operate more reliably and efficiently.ˮ
RJW Logistics Group, a logistics solutions provider (LSP) for consumer packaged goods (CPG) brands, has received a “strategic investment” from Boston-based private equity firm Berkshire partners, and now plans to drive future innovations and expand its geographic reach, the Woodridge, Illinois-based company said Tuesday.
Terms of the deal were not disclosed, but the company said that CEO Kevin Williamson and other members of RJW management will continue to be “significant investors” in the company, while private equity firm Mason Wells, which invested in RJW in 2019, will maintain a minority investment position.
RJW is an asset-based transportation, logistics, and warehousing provider, operating more than 7.3 million square feet of consolidation warehouse space in the transportation hubs of Chicago and Dallas and employing 1,900 people. RJW says it partners with over 850 CPG brands and delivers to more than 180 retailers nationwide. According to the company, its retail logistics solutions save cost, improve visibility, and achieve industry-leading On-Time, In-Full (OTIF) performance. Those improvements drive increased in-stock rates and sales, benefiting both CPG brands and their retailer partners, the firm says.
"After several years of mitigating inflation, disruption, supply shocks, conflicts, and uncertainty, we are currently in a relative period of calm," John Paitek, vice president, GEP, said in a release. "But it is very much the calm before the coming storm. This report provides procurement and supply chain leaders with a prescriptive guide to weathering the gale force headwinds of protectionism, tariffs, trade wars, regulatory pressures, uncertainty, and the AI revolution that we will face in 2025."
A report from the company released today offers predictions and strategies for the upcoming year, organized into six major predictions in GEP’s “Outlook 2025: Procurement & Supply Chain” report.
Advanced AI agents will play a key role in demand forecasting, risk monitoring, and supply chain optimization, shifting procurement's mandate from tactical to strategic. Companies should invest in the technology now to to streamline processes and enhance decision-making.
Expanded value metrics will drive decisions, as success will be measured by resilience, sustainability, and compliance… not just cost efficiency. Companies should communicate value beyond cost savings to stakeholders, and develop new KPIs.
Increasing regulatory demands will necessitate heightened supply chain transparency and accountability. So companies should strengthen supplier audits, adopt ESG tracking tools, and integrate compliance into strategic procurement decisions.
Widening tariffs and trade restrictions will force companies to reassess total cost of ownership (TCO) metrics to include geopolitical and environmental risks, as nearshoring and friendshoring attempt to balance resilience with cost.
Rising energy costs and regulatory demands will accelerate the shift to sustainable operations, pushing companies to invest in renewable energy and redesign supply chains to align with ESG commitments.
New tariffs could drive prices higher, just as inflation has come under control and interest rates are returning to near-zero levels. That means companies must continue to secure cost savings as their primary responsibility.