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Home » I want my (big screen) TV
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I want my (big screen) TV

April 1, 2004
DC Velocity Staff
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Super Bowl Sunday gave a huge boost to electronics retailers, according to the National Retail Federation (NRF). An NRF survey indicates that 43 million Americans attended some sort of Super Bowl party. Of those, 5.8 percent bought a big TV for the big game. In all, the survey found that some 1.5 million TV sets were sold as consumers prepared for the New England Patriots' match-up with the Carolina Panthers.

Although these consumers seemed to have plenty of disposable income, they were a little short on patience. According to Ensenda, a specialized "last-mile" logistics service provider, some retailers saw year-to-year demand for next-day delivery of new home electronics jump by almost 500 percent during that period.

Transportation Supply Chain Services Business Management & Finance
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