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Home » In Person: Rudi Lueg of Exotec North America
IN PERSON

In Person: Rudi Lueg of Exotec North America

In our continuing series of discussions with top supply-chain company executives, Rudi Lueg talks about the challenges facing distributors and the growth of robotic systems designed to increase throughput and efficiency.

DCV22_09_inperson_Rudi_Lueg.jpg
August 5, 2022
David Maloney
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Rudi Lueg is managing director of Exotec North America. French-based Exotec is an international supplier of robotic storage and fulfillment systems utilizing a fleet of robots that can move in three dimensions. Lueg has three decades of experience in the supply chain industry, including leadership positions at Knapp, Fortna, and SDI. He holds a Master of Science degree in information technology and industrial engineering from Georg Simon Ohm University in Nuremberg, Germany. He recently spoke with DC Velocity Group Editorial Director David Maloney about current trends in robotic design.

Q: HOW WILL INFLATION AND SUPPLY CHAIN DISRUPTIONS AFFECT THE MATERIAL HANDLING INDUSTRY FOR THE REMAINDER OF 2022 AND BEYOND?

A: The pandemic continues to put pressure on supply chains. Some of these disruptions could historically have been [addressed] by retailers scaling up their operations by hiring seasonal workers to accommodate busy peak seasons. That said, the solution of “just-add-more-workers” has not been feasible for a lot of companies given the labor shortages.

Q: WHAT ARE THE MOST PRESSING CHALLENGES THAT YOUR CUSTOMERS ARE LOOKING TO SOLVE?

A: At the end of the day, our customers are looking to be more efficient. We are seeing brands spanning the e-commerce, grocery, retail, manufacturing, and third-party logistics sectors looking to improve their operations and profitably navigate rapid shifts in business models and customer expectations.

Q: EXOTEC’S ROBOTS WERE AMONG THE FIRST TO BREAK THE MOLD OF EITHER BEING CONTAINED WITHIN A SHUTTLE SYSTEM OR OPERATING SOLELY ON A FACILITY FLOOR. HOW HAS THE ABILITY OF YOUR ROBOTS TO WORK IN BOTH ENVIRONMENTS CHANGED HOW ROBOTS ARE PERCEIVED?

A: Our customers see that we’re helping with efficiency. Robotic systems drastically improve working conditions for human operators by reducing highly repetitive, physically intensive tasks such as excessive walking, lifting, and bending. 

Q: HOW CAN ROBOTIC SYSTEMS BE DESIGNED TO BETTER INTEGRATE WITH TRADITIONAL MATERIAL HANDLING SYSTEMS?

A: It’s important that systems offer reliable, scalable, and precise robotics that enable high-volume fulfillment and returns processing. This helps eliminate repetitive, physically intensive tasks and significantly improve warehouse efficiency and economics. For example, customers can deploy our Skypod system [a retail order picking solution] in a matter of months and easily expand their systems without interrupting production. 

Q: HOW HAS THE GROWTH OF MICROFULFILLMENT FACILITIES AFFECTED AUTOMATED SYSTEM DESIGNS?

A: When designing a system, it’s important to remain flexible and adaptable to the customer’s needs. At Exotec, we believe that systems should use a modular design that consists of robots that can be assigned new tasks; bins that are identified and registered in a controller database that offers surgical precision; and racks that adapt to the architecture of the customer’s warehouse. This kind of flexibility and adaptability is critical when working with customers. 

Material Handling Robotics
KEYWORDS Exotec
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Davidmaloney
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.

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