We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • Parcel Forum 2022
    • MODEX 2022
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • One-Off Sound Off
      • Global Logistics and Risk
      • Empowering Your Performance Edge
      • Analytics & Big Data
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • Parcel Forum 2022
    • MODEX 2022
    • Upload Your Video
Home » Super Bowl features clash of ground versus air delivery
newsworthy

Super Bowl features clash of ground versus air delivery

January 31, 2020
Ben Ames
No Comments

Football fans who tune in to the 54th Super Bowl on Sunday may just be expecting to see a sports contest, but "the big game" will send ripples throughout the logistics world as well, from parcel delivery delays to TV ads about e-commerce strengths.

On the field, the game will feature a dramatic subplot comparing two foundational freight carrying modes—ground delivery versus air express. On the ground side, the San Francisco 49ers are expected to deploy their reliable offense based on a strong offensive line and a bruising running game. In contrast, the Kansas City Chiefs will likely take to the air with their high-scoring attack formed around long passes.

In other impacts, parcel delivery giant UPS Inc. is warning about possible service delays for customers in neighborhoods around Miami's Hard Rock Stadium, where the game will take place. Delays may be anticipated in seven Florida zip codes, due to government security measures and potential road closures, the Atlanta-based company said. In response, UPS has deployed contingency plans and will notify customers about package delays by email or text.

Viewers may also notice television ads touting a familiar theme, as retail giant Walmart Inc. has shelled out big bucks to include a parade of TV and movie characters, all lining up to pick up curbside orders—also known as click-and-collect—from Walmart. Seen as a push-back against amazon.com Inc.'s vaunted e-commerce delivery network, the ad includes cameos by figures from movies like "Star Wars," "Toy Story," "Bill & Ted's Excellent Adventure," "Back to the Future," and half a dozen more.

Whether the ground or the air strategy prevails, the winners will hoist a trophy delivered by another industry power, FedEx Corp. The Memphis-based logistics and delivery company on Jan. 25 delivered the sterling silver Vince Lombardi Trophy to the site of the game, with the final delivery made by Lazaro Valle, a Florida resident and FedEx Express courier for 25 years. And just in case he fumbled that delivery, Valle was assisted by a sure-handed assistant, former Super Bowl winner and 14-year NFL Veteran Anquan Boldin.

"Today marks the 20th consecutive year FedEx has safely delivered the iconic Vince Lombardi Trophy, one of the most recognizable trophies in all of sports, to the Super Bowl host city," Patrick Fitzgerald, FedEx' senior vice president, Integrated Marketing and Communications, said in a release. "Our annual delivery of this special hardware is one of more than a billion deliveries we make for and to customers each year. On behalf of more than 490,000 FedEx team members around the world, we are honored to deliver this trophy to football fans."

ICYMI: FedEx and @AnquanBoldin teamed up for a special delivery at Super Bowl LIV. The Vince Lombardi Trophy is here in Miami and ready for fans to view! https://t.co/jOYiulJa1G pic.twitter.com/SleuF0Wdvw

— FedEx (@FedEx) January 26, 2020
Transportation Business Management & Finance
KEYWORDS Amazon.com FedEx UPS Walmart
  • Related Articles

    Carrier delivers Super Bowl prize

    clash of the titans

    clash of the Titans

Benames
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.

Recent Articles by Ben Ames

Norfolk Southern train derailment sparks blaze in Ohio

Industry calls on Congress to deliver bipartisan supply chain legislation

Energy prices to stay high in the near term, SGS Maine Pointe says

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • Schneider welcomes first battery-electric truck

  • Fred Smith is not worried about Amazon

  • RJW LOGISTICS GROUP EXPANDS RETAIL LOGISTICS OPERATION TO DALLAS

  • Outlook 2023: What’s in store for logistics/supply chain?

  • Maersk deploys indoor drones for warehouse inventory counts

Now Playing on DCV-TV

5afe63a5 7125 4318 b851 1e5738df1c91

Patterson Fan Co. | HVLS V-Series Ceiling Fan | Staging Area Air Movement

DCV-TV 4: Viewer Contributed
The Patterson V-Series is a high-volume, low-speed industrial ceiling fan that is designed to circulate a lot of air at a very low speed. These fans, ranging in diameters of 8’ all the way to 24’, are perfect for large, open spaces such as staging and shipping areas. One 24’ fan can generate a cooling effect of 6 –...

FEATURED WHITE PAPERS

  • The five best applications for robotic lift trucks in warehouse environments

  • Fulfillment Facility Improved Efficiencies by 4x

  • 3PLs: Complete Orders Faster with Flexible Automation

  • Reusable Packaging for the New Wave of Supply Chain Automation

View More

Subscribe to DC Velocity Magazine

GET YOUR FREE SUBSCRIPTION
  • SUBSCRIBE
  • NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2023. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing