Logistics technology firm Convey Inc. on Wednesday launched an industry partner program that links its last-mile delivery software suite with specialized logistics service providers such as Flexe Inc., Sedlak Supply Chain Consultants Inc., and Estes Forwarding Worldwide.

According to Convey, those firms can collaborate to connect retailers and brands with solution providers, carriers, and systems integrators who can help them optimize last mile delivery.

Austin, Texas-based Convey's main product—its Delivery Experience Management platform—is designed to deliver last mile delivery services through a combination of real-time visibility, post-purchase experiences, and advanced insights and analytics.

By adding an industry partner program to that foundation, Convey says it can help users handle the disruptive force of e-commerce, which has changed consumer shopping habits, disrupted last-mile delivery, decentralized fulfillment networks, shrunk delivery times, and encouraged consumers to expect that any need can be met at any time, the firm said.

The partner program will bring together a range of businesses with expertise in warehousing, order fulfillment, retail distribution, and logistics. Member partners will co-develop solutions to better serve customer needs, and will have access to Convey's sales, marketing, and technical support, extending their core capabilities in delivery experience management, intelligence, and automation, Convey said.

"Today, one of the biggest challenges for retailers and brands is the digitization of the supply chain and the need to provide a Prime-like delivery experience in a sustainable way," Brian R. Neale, client executive at Sedlak Supply Chain Consultants, said in a release. "Convey is one way we are helping our customers to solve this challenge."

The move is Convey's latest effort to seize space in the hectic e-commerce fulfillment niche, following its announcement in June that the company had landed a $10 million venture capital investment.