The back-to-school period is the second-busiest shopping season of the year, topped only by the holiday rush, leaving retailers scrambling to make the most of the opportunity. To attract today's increasingly convenience-minded consumers, many are touting their "buy online, pick up in store" (BOPIS) services. The tactic appears to be working: The BOPIS option now accounts for nearly 30 percent of online retail revenue, according to automated locker system provider Package Concierge.
As students and parents stock up on clothes, books, backpacks, computers, and other cool school tools, Package Concierge is sharing some tips to help retailers boost their BOPIS sales. They include: