Start me up: Opportunity charging or fast charging?
Both methods are designed to get DC equipment up and running faster—and keep it running longer—than with conventional charging. So which is best for your operation?
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Demand for longer-running lift trucks has given rise to opportunity charging and fast charging of batteries, both of which are aimed at expediting the charging process, reducing downtime, and freeing up space for other activities when compared with conventional charging. The ultimate goal? Getting warehouse and DC equipment started up even faster and running longer throughout the day to increase productivity.
While interest in both methods is creating industry buzz, it's also driving the need for increased education on the part of battery and charger manufacturers and their dealers. "It's common for customers using conventional charging to want to go to opportunity or fast charging, but they don't know if it's a good fit," says Jeff Harrison, business manager for Troy, Ohio-based charger manufacturer Ametek-Prestolite Power. As a result, suppliers say they're spending considerable time going over the what, why, and how of opportunity charging and fast charging with customers.
So what do these terms mean and how do the various methods stack up? What follows is a look at the key differences between conventional charging, opportunity charging, and fast charging and what may be right for your operation.
SPEEDING UP THE PROCESS
In a nutshell, opportunity and fast charging speed up the battery charging process. Along the way, they also help eliminate some of the labor and maintenance associated with conventional charging.
For most of battery history, conventional charging was the only way to charge a lead-acid lift truck battery. Simply put, with conventional charging, a facility has one or more batteries that are "changed out" when they are drained of power—that is, they are removed from the lift truck and connected to a charging system. The batteries are charged for eight hours, cooled for eight hours, and then put back into use. The process requires a designated battery space where charging and other maintenance activities are performed. Depending on the operation, the process could take up considerable real estate inside a warehouse or DC—not to mention the time and effort needed for the change-out process, and the need for multiple batteries for heavy-use and/or multiple-shift operations.
"That was the traditional way we did it up until 15 years ago," Harrison explains. "Then, some smart people said, 'Let's recharge faster so we don't have to take [the battery] out of the truck.'"
The result was opportunity charging, which is done throughout the workday when the lift truck is not in use—during lunchtime and other short breaks, for example. With opportunity charging, the battery remains in the lift truck and is plugged into a charger; larger facilities often have banks of charging stations for this purpose. Maintenance is reduced—no more changing, charging, and cooling of multiple batteries throughout the day. Instead, maintenance is performed weekly and monthly, including a regular equalize charge.
But the story doesn't end there. "Then, [researchers] said, 'Let's increase the rate so we can charge it even faster," Harrison says. "And now we have fast charging."
Like opportunity charging, fast charging is done throughout the day, without removing the battery from the lift truck. The key difference between the two methods is the start rate when charging the battery; start rate refers to the amount of current you're putting back into the battery at the start of the charge. As Harrison explains, charging happens on a curve, with the most current going in at the start before tapering off and ending at about a 5-percent rate. Speeding up the charging process happens at the beginning of that cycle. Quite simply, fast charging utilizes a faster start rate, further accelerating the charging process so that you get even more use out of your equipment per shift.
As an example, consider a 1,000 amp-hour battery. The start rate for conventional charging is about 20 percent, meaning that you're putting 200 DC amps back into that battery at the start of the charge. The start rate for opportunity charging is about 25 percent, meaning that you're putting 250 DC amps back into the battery at the start. The start rate for fast-charging applications is 35 percent or more, Harrison says.
Speeding up the charging process via opportunity charging and fast charging allows the lift truck to be used more continuously throughout a shift and for multiple shifts, often allowing facilities to reduce both the number of batteries and the amount of equipment they need. Thus, the cost savings add up: in lower capital expenditures, higher productivity, and lower maintenance costs.
BALANCING THE RISKS
Although the pros of opportunity and fast-charging methods are pretty clear—cost savings, higher productivity, and safety and maintenance improvements—experts caution that the methods are not for everyone. As Mike Hagen, vice president of sales and marketing for Menomonee Falls, Wis.-based battery and charger maker Storage Battery Systems LLC, explains, opportunity charging simply means that you're charging the battery more often and using higher charge currents to keep your equipment up and running. This can be ideal for operations running multiple shifts, as it allows them to save the time spent changing out, charging, and cooling their batteries daily.
Likewise, fast charging may be ideal in situations with heavy equipment use—for example, an automotive plant running six days a week and looking to reduce liability concerns associated with employees frequently changing out large, heavy batteries; free up valuable floor space previously needed for battery changing rooms; and reduce labor costs by eliminating time lost changing batteries.
But there is one big "con" with both methods, and it can outweigh the benefits if the conditions aren't right: reduced battery life.
Think of your battery as a car that will run a certain number of miles before it wears out. The faster you put those miles on, the sooner you will need to replace it.
"Batteries still have a finite [amount of use]," Harrison explains. "Opportunity charging and fast charging don't change that."
In fact, they can accelerate the process by exposing the battery to more heat, which can wear it down faster.
"You still get the same amount of work out of the battery, you're just getting through the life of the battery faster because you are using it more," Harrison explains, adding that proper care and monitoring is crucial to getting peak performance out of any lead-acid battery, regardless of the charging method. "That's taking a while for end users to grasp. Instead of getting five to seven years out of [a battery], you may get a year less."
Hagen adds that while both opportunity charging and fast charging shorten the life of the battery, fast charging is the quickest way to wear the battery out.
"You're going to have to change out the battery sooner by fast charging or by opportunity charging—but you'll have to replace the battery even sooner with fast charging," he says, adding that fast charging equates to overcharging the battery, which hastens its ultimate demise. "The benefits of fast and opportunity charging are getting amp hours back into the battery throughout the day versus getting a full depth of discharge and recharging fully. The negative is ... that it's just not good for the battery."
But again, the risk makes sense in certain situations—especially when balancing the cost of reduced battery life with investing in multiple batteries and equipment up front. Smaller operations running one shift are unlikely to see the same productivity gains from either opportunity or fast charging that their larger counterparts running multiple shifts will—especially if they're using equipment less or for lighter-duty tasks. Such operations may end up shortening battery life unnecessarily, Hagen says.
It's worth noting that fast charging makes up a small portion of the battery and charger market today. Harrison estimates that fast chargers represent less than 10 percent of the market compared with conventional and opportunity-charging systems. Opportunity charging is far more widespread, Hagen and Harrison agree.
KNOW YOUR NEEDS
Weighing the pros and cons of conventional charging, opportunity charging, and fast charging is no easy task. That's why Harrison, Hagen, and others recommend that customers begin with a "power study" of their facility's equipment and environment to determine the best option. Such studies are usually conducted by a battery/charger dealer and utilize monitoring equipment placed on all batteries in use. Using sensors and software, the monitoring system tracks conditions such as amp-hour usage and idle time. The dealer also considers how the equipment is used and the environmental factors at play—such as temperature and humidity—as well as utility costs and related issues.
Brian Faust, general manager for Reading, Pa.-based battery, charger, and accessories maker Douglas Battery, says such studies can make or break a company's charging optimization initiative. Douglas Battery recommends running a power study for two weeks, although 30 days is preferable if time allows, to establish the best charging method and equipment required.
"There is no particular market segment best suited to fast charging or opportunity charging. It all depends on a particular customer's demand out of their equipment," he explains. "And the power study is the key to determining which of the three [methods] is quoted. Not doing one and just selling a customer a program can mean that they don't get the results they want, or that they spend too much or too little ...
"You have to be able to do your due diligence. If you're not doing power studies, you're not doing your customer justice."
As holiday shoppers blitz through the final weeks of the winter peak shopping season, a survey from the postal and shipping solutions provider Stamps.com shows that 40% of U.S. consumers are unaware of holiday shipping deadlines, leaving them at risk of running into last-minute scrambles, higher shipping costs, and packages arriving late.
The survey also found a generational difference in holiday shipping deadline awareness, with 53% of Baby Boomers unaware of these cut-off dates, compared to just 32% of Millennials. Millennials are also more likely to prioritize guaranteed delivery, with 68% citing it as a key factor when choosing a shipping option this holiday season.
Of those surveyed, 66% have experienced holiday shipping delays, with Gen Z reporting the highest rate of delays at 73%, compared to 49% of Baby Boomers. That statistical spread highlights a conclusion that younger generations are less tolerant of delays and prioritize fast and efficient shipping, researchers said. The data came from a study of 1,000 U.S. consumers conducted in October 2024 to understand their shopping habits and preferences.
As they cope with that tight shipping window, a huge 83% of surveyed consumers are willing to pay extra for faster shipping to avoid the prospect of a late-arriving gift. This trend is especially strong among Gen Z, with 56% willing to pay up, compared to just 27% of Baby Boomers.
“As the holiday season approaches, it’s crucial for consumers to be prepared and aware of shipping deadlines to ensure their gifts arrive on time,” Nick Spitzman, General Manager of Stamps.com, said in a release. ”Our survey highlights the significant portion of consumers who are unaware of these deadlines, particularly older generations. It’s essential for retailers and shipping carriers to provide clear and timely information about shipping deadlines to help consumers avoid last-minute stress and disappointment.”
For best results, Stamps.com advises consumers to begin holiday shopping early and familiarize themselves with shipping deadlines across carriers. That is especially true with Thanksgiving falling later this year, meaning the holiday season is shorter and planning ahead is even more essential.
According to Stamps.com, key shipping deadlines include:
December 13, 2024: Last day for FedEx Ground Economy
December 18, 2024: Last day for USPS Ground Advantage and First-Class Mail
December 19, 2024: Last day for UPS 3 Day Select and USPS Priority Mail
December 20, 2024: Last day for UPS 2nd Day Air
December 21, 2024: Last day for USPS Priority Mail Express
Measured over the entire year of 2024, retailers estimate that 16.9% of their annual sales will be returned. But that total figure includes a spike of returns during the holidays; a separate NRF study found that for the 2024 winter holidays, retailers expect their return rate to be 17% higher, on average, than their annual return rate.
Despite the cost of handling that massive reverse logistics task, retailers grin and bear it because product returns are so tightly integrated with brand loyalty, offering companies an additional touchpoint to provide a positive interaction with their customers, NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a release. According to NRF’s research, 76% of consumers consider free returns a key factor in deciding where to shop, and 67% say a negative return experience would discourage them from shopping with a retailer again. And 84% of consumers report being more likely to shop with a retailer that offers no box/no label returns and immediate refunds.
So in response to consumer demand, retailers continue to enhance the return experience for customers. More than two-thirds of retailers surveyed (68%) say they are prioritizing upgrading their returns capabilities within the next six months. In addition, improving the returns experience and reducing the return rate are viewed as two of the most important elements for businesses in achieving their 2025 goals.
However, retailers also must balance meeting consumer demand for seamless returns against rising costs. Fraudulent and abusive returns practices create both logistical and financial challenges for retailers. A majority (93%) of retailers said retail fraud and other exploitive behavior is a significant issue for their business. In terms of abuse, bracketing – purchasing multiple items with the intent to return some – has seen growth among younger consumers, with 51% of Gen Z consumers indicating they engage in this practice.
“Return policies are no longer just a post-purchase consideration – they’re shaping how younger generations shop from the start,” David Sobie, co-founder and CEO of Happy Returns, said in a release. “With behaviors like bracketing and rising return rates putting strain on traditional systems, retailers need to rethink reverse logistics. Solutions like no box/no label returns with item verification enable immediate refunds, meeting customer expectations for convenience while increasing accuracy, reducing fraud and helping to protect profitability in a competitive market.”
The research came from two complementary surveys conducted this fall, allowing NRF and Happy Returns to compare perspectives from both sides. They included one that gathered responses from 2,007 consumers who had returned at least one online purchase within the past year, and another from 249 e-commerce and finance professionals from large U.S. retailers.
The “series A” round was led by Andreessen Horowitz (a16z), with participation from Y Combinator and strategic industry investors, including RyderVentures. It follows an earlier, previously undisclosed, pre-seed round raised 1.5 years ago, that was backed by Array Ventures and other angel investors.
“Our mission is to redefine the economics of the freight industry by harnessing the power of agentic AI,ˮ Pablo Palafox, HappyRobotʼs co-founder and CEO, said in a release. “This funding will enable us to accelerate product development, expand and support our customer base, and ultimately transform how logistics businesses operate.ˮ
According to the firm, its conversational AI platform uses agentic AI—a term for systems that can autonomously make decisions and take actions to achieve specific goals—to simplify logistics operations. HappyRobot says its tech can automate tasks like inbound and outbound calls, carrier negotiations, and data capture, thus enabling brokers to enhance efficiency and capacity, improve margins, and free up human agents to focus on higher-value activities.
“Today, the logistics industry underpinning our global economy is stretched,” Anish Acharya, general partner at a16z, said. “As a key part of the ecosystem, even small to midsize freight brokers can make and receive hundreds, if not thousands, of calls per day – and hiring for this job is increasingly difficult. By providing customers with autonomous decision making, HappyRobotʼs agentic AI platform helps these brokers operate more reliably and efficiently.ˮ
RJW Logistics Group, a logistics solutions provider (LSP) for consumer packaged goods (CPG) brands, has received a “strategic investment” from Boston-based private equity firm Berkshire partners, and now plans to drive future innovations and expand its geographic reach, the Woodridge, Illinois-based company said Tuesday.
Terms of the deal were not disclosed, but the company said that CEO Kevin Williamson and other members of RJW management will continue to be “significant investors” in the company, while private equity firm Mason Wells, which invested in RJW in 2019, will maintain a minority investment position.
RJW is an asset-based transportation, logistics, and warehousing provider, operating more than 7.3 million square feet of consolidation warehouse space in the transportation hubs of Chicago and Dallas and employing 1,900 people. RJW says it partners with over 850 CPG brands and delivers to more than 180 retailers nationwide. According to the company, its retail logistics solutions save cost, improve visibility, and achieve industry-leading On-Time, In-Full (OTIF) performance. Those improvements drive increased in-stock rates and sales, benefiting both CPG brands and their retailer partners, the firm says.
"After several years of mitigating inflation, disruption, supply shocks, conflicts, and uncertainty, we are currently in a relative period of calm," John Paitek, vice president, GEP, said in a release. "But it is very much the calm before the coming storm. This report provides procurement and supply chain leaders with a prescriptive guide to weathering the gale force headwinds of protectionism, tariffs, trade wars, regulatory pressures, uncertainty, and the AI revolution that we will face in 2025."
A report from the company released today offers predictions and strategies for the upcoming year, organized into six major predictions in GEP’s “Outlook 2025: Procurement & Supply Chain” report.
Advanced AI agents will play a key role in demand forecasting, risk monitoring, and supply chain optimization, shifting procurement's mandate from tactical to strategic. Companies should invest in the technology now to to streamline processes and enhance decision-making.
Expanded value metrics will drive decisions, as success will be measured by resilience, sustainability, and compliance… not just cost efficiency. Companies should communicate value beyond cost savings to stakeholders, and develop new KPIs.
Increasing regulatory demands will necessitate heightened supply chain transparency and accountability. So companies should strengthen supplier audits, adopt ESG tracking tools, and integrate compliance into strategic procurement decisions.
Widening tariffs and trade restrictions will force companies to reassess total cost of ownership (TCO) metrics to include geopolitical and environmental risks, as nearshoring and friendshoring attempt to balance resilience with cost.
Rising energy costs and regulatory demands will accelerate the shift to sustainable operations, pushing companies to invest in renewable energy and redesign supply chains to align with ESG commitments.
New tariffs could drive prices higher, just as inflation has come under control and interest rates are returning to near-zero levels. That means companies must continue to secure cost savings as their primary responsibility.