Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The UPS Inc. of 2023 may be a very different company from the one that exists today. By then, brown drones may fill the skies. Package cars may operate with the driver in the passenger seat. Sunday deliveries may become routine. Local deliveries might be handled by citizen drivers using their personal vehicles instead of by professionals in the ubiquitous UPS vans. UPS robots could be walking parcels from one urban location to another. Deliveries may be made in 30 to 45 minutes after an order is received. Amazon.com Inc. may no longer be a big UPS customer, but rather a full-fledged competitor.
If all that sounds far-fetched, consider that in 2013, "A.I." was known as a Steven Spielberg film. Robots and drones were lab experiments. Sunday was a day of rest, not delivery routes. All vehicles had people driving them. Lockers were designed to hold clothes or books, not parcels. The "last mile" was a phrase associated more with death row than with packages. Amazon was a force in selling stuff, not shipping it.
The parcel industry has undergone profound changes in the past five years, and the next five are likely to be just as transformative. It is against this backdrop that UPS and the Teamsters union will hammer out collective bargaining agreements for the carrier's small-package and less-than-truckload (LTL) operations to replace the five-year pacts that expire July 31. At stake are the livelihoods of 268,000 employees, relationships with 1.5million regular customers, and the direction of the $100 billion U.S. parcel market, and, by extension, the nation's commerce.
As of mid-May, when this story was written, tentative agreements had been reached on the fringe non-economic issues that typically get dispensed with early on during negotiations. Ahead lies the bargaining over bread-and-butter stuff like wages and benefits, as well as the operational flexibility that UPS needs from the union in order to implement new services or expand existing ones. Neither UPS nor the Teamsters would comment on the status of negotiations.
With the talks heating up, one huge question looms: How far will UPS push the envelope to compete in a new world of parcel delivery, and how far will the Teamsters be willing to bend? In decades past, UPS has been able to convince the Teamsters that new services would mean more packages and more union jobs. That might be a harder sell this time around. UPS views autonomous vehicles, drones, and robotics as the necessary tools of 21st century logistics. The Teamsters, on the other hand, perceive such changes as threats to their jobs.
The union sees a crowded field of newcomers—many with different ideas about logistics than those who've come before them—vying to take packages from UPS and, by extension, food off Teamster tables. It has seen the growth of e-commerce—expected to reach 17 to 20 percent of U.S. retail sales by 2022 from about 12 percent today—further shift UPS's business mix from the higher-margin business-to-business traffic that the company has long dominated to the business-to-consumer segment that is more competitive and not nearly so profitable. The Teamsters have watched as more final-mile deliveries have been siphoned to the U.S. Postal Service (USPS), whose universal service network is used by UPS to deliver parcels to remote locales where it would be cost-prohibitive for the company to send its trucks and drivers.
The Teamsters have tried unsuccessfully to negotiate the demise of the service, known at UPS as "SurePost," and it will likely continue to push for its closure. UPS, for its part, has developed a low-cost pricing matrix for ultra-short-haul deliveries designed to divert parcels from the Postal Service to its own network. But it is believed the company is not moving fast enough to implement the initiative.
SLEEPLESS ABOUT SEATTLE
Then there is Amazon. A relative non-factor in logistics in 2013, the Seattle-based e-tailer has since spent billions of dollars on planes, tractor-trailers, hubs, and fulfillment and distribution centers. From starting out just shipping orders placed on its website, Amazon has expanded into third-party fulfillment, which today accounts for about 45 percent of the company's total revenue. Through its new "Shipping with Amazon" service, it is now trying to lure non-customer merchants into its fulfillment network by offering low-cost deliveries.
Amazon remains a heavy UPS user because it can't manage its burgeoning volumes on its own. However, every merchant that signs up for Amazon's fulfillment services means one less business that directly uses UPS. It will be that much easier for Amazon to convert companies already using its fulfillment operations to its shipping services as it relentlessly builds scale.
Amazon also offers Sunday deliveries in conjunction with the Postal Service, something that didn't exist five years ago. Its significance, even if it is nothing more than the proverbial "another arrow in the quiver," is not lost on UPS or the Teamsters. UPS delivers on Saturdays through its air and ground operations, the latter starting in early 2017 in response to the changes in ordering and delivery demands wrought by e-commerce. However, it has never delivered on Sundays.
In what some might consider a bend on the union's part, Denis Taylor, who heads the Teamsters' package division (which negotiates the UPS contracts), floated a proposal in early May to create a classification of "hybrid" small-package drivers who would work Sundays through Thursdays, or Tuesdays through Saturdays. The proposal calls for these employees to perform any "recognized part-time work" such as package loading and washing cars, but not to deliver packages full-time. It would also establish a two-tier wage scale, where the hybrids would be paid less because they would not be on a Monday-through-Friday schedule.
Teamster dissident group Teamsters for a Democratic Union (TDU) said that while the hybrids would get 40 hours of work, thus fulfilling a 2013 contractual pledge to combine 40,000 part-time jobs into 20,000 full-time positions, they would not be paid overtime wages normally called for to drive on the weekends. The proposal would create a "caste system" within the package division, TDU said. The group, which loathes mainstream Teamster leadership, called Taylor's offer "the worst giveback" in the history of the union's relationship with UPS, which dates back more than a century.
Taylor also drew the wrath of some members in February when first he demanded that UPS be barred from using autonomous vehicles and drones, and then withdrew the demand. Some said it was highly unusual for the union to reverse course so early in the negotiating cycle.
There is concern that the Teamsters will adopt such a rigid negotiating strategy that they will lose sight of UPS's need to adjust to the parcel industry's new realities. Even those who care little for the company acknowledge that it needs to explore new delivery avenues to stay ahead of current and future trends. "The company thinks ahead of itself," said Ken Paff, TDU's national organizer. "The Teamsters have to think ahead as well."
A HOUSE DIVIDED
With so much at stake, it behooves the Teamsters to present a united front when going up against UPS, which prepares for contract talks much like an athlete training for the Olympics. However, the Teamster leadership is as splintered today as at any time in recent memory. James P. Hoffa, who has been general-president since 1998, came within a whisker of losing the union's November 2016 elections to Fred Zuckerman, the firebrand leader of Louisville's Local 89, which represents more UPS workers than any other local because it's located in the home of its global air hub.
Zuckerman outpolled Hoffa in the U.S. but lost the election because he was soundly beaten in Canada. Perhaps more significant as it relates to the UPS talks, Zuckerman captured the majority of votes cast by the company's workers, a sign of little or waning confidence among many UPSers in the mainstream leadership.
Discontent with Hoffa and the-then package division chief, Ken Hall, had been building as far back as the last contract cycle. Three Teamster locals, including Local 89, repeatedly rejected their local addendums known as "supplements," thus preventing the national contract, which had already been ratified, from being implemented. The dispute dragged on for about nine months until the Washington leadership in April 2014 took the extraordinary step of imposing the national contract on all UPS members. The decision left a bitter taste in many members' mouths, and their angst was reflected 31 months later at the ballot box.
Last September, Hoffa sacked Package Division Chief Sean M. O'Brien just seven months into his tenure and replaced him with Taylor. In explaining the move, Hoffa said the union needed to head in a different leadership direction. In an unusually public display of pique, O'Brien said he wanted to include local representatives who disagreed with Hoffa's strategy in the contract talks but was blocked from doing so because it was "considered treasonous" by the leadership. Hoffa's critics said that O'Brien was removed because he wanted to give Zuckerman a more active role in the negotiations.
In March, Taylor removed Mike Rankin, a member of Local 89, from the negotiating committee at UPS Freight, whose contract covers 12,000 of the 268,000 UPS employees, for purportedly publicly disclosing some of his concerns with the direction of the talks. Then in May, he removed three more members of the negotiating committee, including two from Local 89, for opposing the hybrid employee proposal.
DON'T WORRY, BE BROWN!
UPS customers appear to be reacting to these issues with a collective shrug. They believe negotiations are progressing as smoothly as could be expected and are not looking to shift business to rivals out of fear of labor-related service disruptions. Rob Martinez, president and CEO of Shipware LLC, a parcel consultancy, said none of his UPS customers have diverted traffic to FedEx Corp., UPS's chief competitor, even though some are "crossing their fingers" in the hope that a labor agreement is quickly reached.
A large medical distributor, which Martinez didn't identify, was told by FedEx that if it didn't convert at least 40 percent of its business in the next few weeks, the carrier would not support the company in the event of disruptions at UPS, he said. FedEx has used that tack with other high-volume shippers, invoking memories of the 15-day Teamster strike in 1997 that blindsided many UPS customers and left them scrambling for alternatives, Martinez said.
UPS has assured the medical distributor that talks are going well and are on track for settlement, Martinez said. Besides, the shipper thinks that FedEx's promises to come to the rescue ring hollow and that it couldn't provide remedies if, as Martinez put it, "the shit hit the fan."
As U.S. small and medium-sized enterprises (SMEs) face an uncertain business landscape in 2025, a substantial majority (67%) expect positive growth in the new year compared to 2024, according to a survey from DHL.
However, the survey also showed that businesses could face a rocky road to reach that goal, as they navigate a complex environment of regulatory/policy shifts and global market volatility. Both those issues were cited as top challenges by 36% of respondents, followed by staffing/talent retention (11%) and digital threats and cyber attacks (2%).
Against that backdrop, SMEs said that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%).
As the U.S. prepares for a broad shift in political leadership in Washington after a contentious election, the SMEs in DHL’s survey were likely split evenly on their opinion about the impact of regulatory and policy changes. A plurality of 40% were on the fence (uncertain, still evaluating), followed by 24% who believe regulatory changes could negatively impact growth, 20% who see these changes as having a positive impact, and 16% predicting no impact on growth at all.
That uncertainty also triggered a split when respondents were asked how they planned to adjust their strategy in 2025 in response to changes in the policy or regulatory landscape. The largest portion (38%) of SMEs said they remained uncertain or still evaluating, followed by 30% who will make minor adjustments, 19% will maintain their current approach, and 13% who were willing to significantly adjust their approach.
The overall national industrial real estate vacancy rate edged higher in the fourth quarter, although it still remains well below pre-pandemic levels, according to an analysis by Cushman & Wakefield.
Vacancy rates shrunk during the pandemic to historically low levels as e-commerce sales—and demand for warehouse space—boomed in response to massive numbers of people working and living from home. That frantic pace is now cooling off but real estate demand remains elevated from a long-term perspective.
“We've witnessed an uptick among firms looking to lease larger buildings to support their omnichannel fulfillment strategies and maintain inventory for their e-commerce, wholesale, and retail stock. This trend is not just about space, but about efficiency and customer satisfaction,” Jason Tolliver, President, Logistics & Industrial Services, said in a release. “Meanwhile, we're also seeing a flurry of activity to support forward-deployed stock models, a strategy that keeps products closer to the market they serve and where customers order them, promising quicker deliveries and happier customers.“
The latest figures show that industrial vacancy is likely nearing its peak for this cooling cycle in the coming quarters, Cushman & Wakefield analysts said.
Compared to the third quarter, the vacancy rate climbed 20 basis points to 6.7%, but that level was still 30 basis points below the 10-year, pre-pandemic average. Likewise, overall net absorption in the fourth quarter—a term for the amount of newly developed property leased by clients—measured 36.8 million square feet, up from the 33.3 million square feet recorded in the third quarter, but down 20% on a year-over-year basis.
In step with those statistics, real estate developers slowed their plans to erect more buildings. New construction deliveries continued to decelerate for the second straight quarter. Just 85.3 million square feet of new industrial product was completed in the fourth quarter, down 8% quarter-over-quarter and 48% versus one year ago.
Likewise, only four geographic markets saw more than 20 million square feet of completions year-to-date, compared to 10 markets in 2023. Meanwhile, as construction starts remained tempered overall, the under-development pipeline has continued to thin out, dropping by 36% annually to its lowest level (290.5 million square feet) since the third quarter of 2018.
Despite the dip in demand last quarter, the market for industrial space remains relatively healthy, Cushman & Wakefield said.
“After a year of hesitancy, logistics is entering a new, sustained growth phase,” Tolliver said. “Corporate capital is being deployed to optimize supply chains, diversify networks, and minimize potential risks. What's particularly encouraging is the proactive approach of retailers, wholesalers, and 3PLs, who are not just reacting to the market, but shaping it. 2025 will be a year characterized by this bias for action.”
The three companies say the deal will allow clients to both define ideal set-ups for new warehouses and to continuously enhance existing facilities with Mega, an Nvidia Omniverse blueprint for large-scale industrial digital twins. The strategy includes a digital twin powered by physical AI – AI models that embody principles and qualities of the physical world – to improve the performance of intelligent warehouses that operate with automated forklifts, smart cameras and automation and robotics solutions.
The partners’ approach will take advantage of digital twins to plan warehouses and train robots, they said. “Future warehouses will function like massive autonomous robots, orchestrating fleets of robots within them,” Jensen Huang, founder and CEO of Nvidia, said in a release. “By integrating Omniverse and Mega into their solutions, Kion and Accenture can dramatically accelerate the development of industrial AI and autonomy for the world’s distribution and logistics ecosystem.”
Kion said it will use Nvidia’s technology to provide digital twins of warehouses that allows facility operators to design the most efficient and safe warehouse configuration without interrupting operations for testing. That includes optimizing the number of robots, workers, and automation equipment. The digital twin provides a testing ground for all aspects of warehouse operations, including facility layouts, the behavior of robot fleets, and the optimal number of workers and intelligent vehicles, the company said.
In that approach, the digital twin doesn’t stop at simulating and testing configurations, but it also trains the warehouse robots to handle changing conditions such as demand, inventory fluctuation, and layout changes. Integrated with Kion’s warehouse management software (WMS), the digital twin assigns tasks like moving goods from buffer zones to storage locations to virtual robots. And powered by advanced AI, the virtual robots plan, execute, and refine these tasks in a continuous loop, simulating and ultimately optimizing real-world operations with infinite scenarios, Kion said.
Under terms of the deal, Sick and Endress+Hauser will each hold 50% of a joint venture called "Endress+Hauser SICK GmbH+Co. KG," which will strengthen the development and production of analyzer and gas flow meter technologies. According to Sick, its gas flow meters make it possible to switch to low-emission and non-fossil energy sources, for example, and the process analyzers allow reliable monitoring of emissions.
As part of the partnership, the product solutions manufactured together will now be marketed by Endress+Hauser, allowing customers to use a broader product portfolio distributed from a single source via that company’s global sales centers.
Under terms of the contract between the two companies—which was signed in the summer of 2024— around 800 Sick employees located in 42 countries will transfer to Endress+Hauser, including workers in the global sales and service units of Sick’s “Cleaner Industries” division.
“This partnership is a perfect match,” Peter Selders, CEO of the Endress+Hauser Group, said in a release. “It creates new opportunities for growth and development, particularly in the sustainable transformation of the process industry. By joining forces, we offer added value to our customers. Our combined efforts will make us faster and ultimately more successful than if we acted alone. In this case, one and one equals more than two.”
According to Sick, the move means that its current customers will continue to find familiar Sick contacts available at Endress+Hauser for consulting, sales, and service of process automation solutions. The company says this approach allows it to focus on its core business of factory and logistics automation to meet global demand for automation and digitalization.
Sick says its core business has always been in factory and logistics automation, which accounts for more than 80% of sales, and this area remains unaffected by the new joint venture. In Sick’s view, automation is crucial for industrial companies to secure their productivity despite limited resources. And Sick’s sensor solutions are a critical part of industrial automation, which increases productivity through artificial intelligence and the digital networking of production and supply chains.
He replaces Loren Swakow, the company’s president for the past eight years, who built a reputation for providing innovative and high-performance material handling solutions, Noblelift North America said.
Pedriana had previously served as chief marketing officer at Big Joe Forklifts, where he led the development of products like the Joey series of access vehicles and their cobot pallet truck concept.
According to the company, Noblelift North America sells its material handling equipment in more than 100 countries, including a catalog of products such as electric pallet trucks, sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, and manual pallet jacks.
"As part of Noblelift’s focus on delivering exceptional customer experiences, we are excited to have Bill Pedriana join us in this pivotal leadership role," Wendy Mao, CEO at Noblelift Intelligent Equipment Co. Ltd., the China-based parent company of Noblelift North America, said in a release. “His passion for the industry, proven ability to execute innovative strategies, and dedication to customer satisfaction make him the perfect leader to guide Noblelift into our next phase of growth.”