Korean forklift truck manufacturer Doosan hopes to make a hit in the U.S. with its sponsorship of Major League Baseball (MLB). The company is entering its second year and first full season of a partnership aimed at increasing the brand's exposure via national broadcast and MLB-owned channels through the 2020 season.
Baseball fans will see Doosan commercials and branding on broadcast and digital platforms including Fox, FS1, MLB Network, and MLB.com during the regular season as well as during MLB "jewel events," such as the All-Star Game, postseason games, and the World Series. Last year, the company focused its marketing efforts only on postseason and American League Division Series events.
"Heading into the 2018 season, we're excited to begin the first full year of our partnership and to continue to grow Doosan through MLB platforms, jewel events, and other brand integration opportunities," said Edward Song, head of Doosan Infracore North America.
Doosan has U.S. subsidiaries in North Dakota, Minnesota, Arizona, Georgia, and North Carolina.