We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • ::COVID-19 COVERAGE::
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Subscriptions
    • Podcast
    • Webcasts
    • Blogs
      • Analytics & Big Data
      • Best Practices
      • Change Me
      • Empowering Your Performance Edge
      • The Logistics of Defense
      • Logistics Problem Solving
      • One-Off Sound Off
      • Public Sector Logistics
      • Two Sides of the Logistics Coin
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • MODEX 2020
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Subscriptions
    • Podcast
    • Webcasts
    • Blogs
      • Analytics & Big Data
      • Best Practices
      • Change Me
      • Empowering Your Performance Edge
      • The Logistics of Defense
      • Logistics Problem Solving
      • One-Off Sound Off
      • Public Sector Logistics
      • Two Sides of the Logistics Coin
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • MODEX 2020
    • Upload Your Video
Home » Forklift vendor steps to the plate
inbound

Forklift vendor steps to the plate

May 10, 2018
DC Velocity Staff
No Comments

Korean forklift truck manufacturer Doosan hopes to make a hit in the U.S. with its sponsorship of Major League Baseball (MLB). The company is entering its second year and first full season of a partnership aimed at increasing the brand's exposure via national broadcast and MLB-owned channels through the 2020 season.

Baseball fans will see Doosan commercials and branding on broadcast and digital platforms including Fox, FS1, MLB Network, and MLB.com during the regular season as well as during MLB "jewel events," such as the All-Star Game, postseason games, and the World Series. Last year, the company focused its marketing efforts only on postseason and American League Division Series events.

"Heading into the 2018 season, we're excited to begin the first full year of our partnership and to continue to grow Doosan through MLB platforms, jewel events, and other brand integration opportunities," said Edward Song, head of Doosan Infracore North America.

Doosan has U.S. subsidiaries in North Dakota, Minnesota, Arizona, Georgia, and North Carolina.

Material Handling Internal Movement Lift Trucks, Personnel & Burden Carriers
KEYWORDS Doosan
  • Related Articles

    Seven steps to effective forklift training

    Toyota Material Handling adds battery vendor to forklift parts program

    Three ways to extend the life of your forklift batteries

Recent Articles by DC Velocity Staff

ProMatDX: Facility design in the age of “new” commerce

ProMatDX: Finding sustainable warehouse solutions

ProMatDX 2021: Welcome to Industry 5.0

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • A look into the future of robotics

  • A primer on warehouse robots

  • Exotec Skypod System Adopted by Gap Inc. to Optimize Returns Process

  • Roadrunner Freight bolsters LTL capabilities with $50 million in new backing

  • Truck driver availability tightens to three-year low, ACT says

Now Playing on DCV-TV

Eb277b97 c776 48f1 98e6 6591f2fc98c2

Are you Considering Using Automated Guided Vehicles or Autonomous Mobile Robots in your Facility?

DCV-TV 4: Viewer Contributed
Flooring is one key component that should be considered for optimal robotic performance on elevated platforms. Gloss, texture, wear, and the condition of the floor can all effect the ability of the robot to run at its peak operating levels. Learn how ResinDek flooring can solve these issues.

FEATURED WHITE PAPERS

  • Special Report: Supply Chain Trends in Retail & Consumer Goods

  • Fortify Your Operational Resilience

  • Cold Storage Automation: Leveraging Advanced Technologies to Meet Increasing Demand

  • The modern warehouse: Maximizing productivity and capacity

View More

Subscribe to DC Velocity Magazine

GET YOUR FREE SUBSCRIPTION
  • SUBSCRIBE
  • NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2021. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing