Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The thousands of folks walking the show floor at ProMat 2017 in Chicago this week witnessed material handling automation on a scale unimaginable just two years ago. But the breathtaking high-tech improvements come with a hitch: a shortage of skilled workers to service the increasingly complex stuff.
According to a 2017 survey by MHI, the trade group that runs ProMat, 63 percent of respondents said that "hiring and retaining a skilled workforce" remains their top challenge. A 2015 forecast by EMSI, a unit of CareerBuilder.com, predicted the number of new supply chain technician positions would grow by 11 percent through 2025 to more than 2.6 million from less than 2.4 million. On top of the expected growth in new positions, about 22 percent of the 2015 tech labor pool will turn over by 2025 due to retirements and departures, according to the EMSI forecast. As a result, 770,000 tech-level job openings (new and replacement) will be created by mid-decade, the firm said. However, universities and technical schools are not turning out enough skilled techs to meet the projected demand, according to a study by the University of Tennessee at Knoxville.
Organizations like the National Center for Supply Chain Automation are working to connect industry, academia, and talent in a long-range plan to build a self-sustaining labor pipeline. In the meantime, though, the goods still need to flow, warehouses need to hum, and expensive mission-critical systems and equipment need to be maintained and serviced.
The stakes in keeping systems running are higher than ever because of the explosive growth of e-commerce, which puts a premium on speed and precision in the DC to meet uncompromising omnichannel fulfillment demands. A company like Seattle-based Amazon.com Inc., the world's largest e-tailer and now a major fulfillment services provider, has "no tolerance for downtime" in its centers, said Todd Sermersheim, vice president, North America customer service for the Grand Rapids, Mich.-based systems integrator Dematic, a unit of German conglomerate Kion Group AG.
AN OUNCE OF PREVENTION ...
Maintenance comes at a cost, but the tab in time and money can be mitigated by proactive lifecycle checks, according to executives of system integrators, companies that blend material handling and software systems from multiple suppliers into a whole and ensure the component parts function smoothly together.
Whether they do it in-house or outsource the work—and many companies still opt for the former—businesses need to conduct five- to 10-year lifecycle assessments on new systems and develop remediation plans for older systems that are more vulnerable to near-term problems, said Dave Trice, senior director of business development, lifecycle support for Mason, Ohio-based systems integrator Intelligrated, a unit of Honeywell International Inc.
Intelligrated offers an end-to-end solution called "Iris," which Trice said provides customers with a support "roadmap," something sorely needed by businesses with expanding DC footprints. Dematic has also established a "managed services" unit, run by Sermersheim, dedicated to analyzing systems and equipment, and to identifying potential problems before they occur.
Integrators are training non-techs to handle problems that don't require highly skilled hands. For example, Conshohocken, Pa.-based systems integrator Invata Intralogistics Inc. trains customers on its systems so they can provide support on their own, according to Walter High, vice president of marketing. The objective, said High, is to allow customers to self-diagnose and repair when possible so they "do not need to call on Invata for a majority of support-related issues."
Raising worker proficiency in troubleshooting physical systems, or even helping with software repair, allows companies to solve minor technical problems on their own and in real time, material handling executives said. This frees up the so-called multicraft technicians—folks who can perform virtually every job in the warehouse and who are in the greatest demand—to focus on more challenging tasks. It also builds marketable skills for warehouse workers whose jobs might otherwise be replaced by automation, according to executives.
Industrial truck manufacturer Seegrid offers a two-day training program that certifies manufacturing employees to operate, repair, and manage fleets of its next-generation autonomous vision-guided vehicles (VGVs). The program trains customers' employees to handle routine tasks without the aid of a Seegrid technician, enabling them to develop skills as "robot fleet managers," according to Jeff Christensen, vice president of products at Pittsburgh-based Seegrid.
"This shift in responsibility is empowering manufacturing employees to have an ownership stake in the adoption of this new technology and will only continue to create more opportunities within the workforce," Christensen said in an e-mail.
One untapped resource is the real estate and logistics services giants like Los Angeles-based CBRE Group Inc., Chicago-based JLL Inc., and New York-based Cushman & Wakefield Inc. Until now, businesses have outsourced general building maintenance services to the real estate giants, said Steve Harrington, industry liaison for the National Center for Supply Chain Automation. Now, however, there is a push by customers to convince the giants to provide "integrated facilities management" services that include managing the systems and equipment on the floor, and the labor needed to support it, Harrington said. A full-service suite of solutions from the real estate firms might not be far off, he said.
A MOVING TARGET
Though systems integrators employ hundreds of on-site support technicians, most maintenance and repairs are now done remotely, either by communicating with workers on the plant or DC floor, or through embedded software that allows integrators to make immediate fixes without having a technician at the site. For instance, Dematic rolled out in late February a mobile phone app called "SiteView," which functions like the "FaceTime" app on Apple iPhones to enable Dematic technicians to see and hear descriptions of the problem from a non-tech worker on the floor, according to Sermersheim.
"We are driving more technology than ever into our products to allow for more self-diagnostics and problem solving," said John Sorensen, Intelligrated's senior vice president and general manager, lifecycle support services.
Technical mastery of systems and equipment is a moving target, mainly because the marketplace moves on so quickly from the last big thing. What's considered whiz-bang at this year's ProMat show may be obsolete by 2019, replaced by automation that hasn't yet been conceived. The difficulty in acquiring, training, and retaining engineers and technicians will create greater demand for machines and solutions that do not require complex programming and that can be managed by people who may not have received formal training to do so.
Perhaps most important is the need to think proactively when it comes to support, no easy task with maintenance budgets that are fixed even as DC networks expand, and with omnichannel demand ratcheting up the pressure to perform. "Everybody has been in a firefighting mode for some time," said Sorensen of Intelligrated.
Businesses with fast-growing DC networks tend to give proactive strategies short shrift, either because they are overwhelmed by current demands or are unaware that they need to, according to integrator executives. In addition, they may take a chance on hiring a supposedly qualified technician, only to discover that the employee can't keep up with the demands of rapid system and equipment obsolescence or master the technology upgrades, they added. All of this presents a recipe for trouble down the line, they warned.
"There was a time that you could walk in with a tool bag and be moderately successful," said Sorensen. "You can't do that anymore."
Worldwide air cargo rates rose to a 2024 high in November of $2.76 per kilo, despite a slight (-2%) drop in flown tonnages compared with October, according to analysis by WorldACD Market data.
The healthy rate comes as demand and pricing both remain significantly above their already elevated levels last November, the Dutch firm said.
The new figures reflect worldwide air cargo markets that remain relatively strong, including shipments originating in the Asia Pacific, but where good advance planning by air cargo stakeholders looks set to avert a major peak season capacity crunch and very steep rate rises in the final weeks of the year, WorldACD said.
Despite that effective planning, average worldwide rates in November rose by 6% month on month (MoM), based on a full-market average of spot rates and contract rates, taking them to their highest level since January 2023 and 11% higher, year on year (YoY). The biggest MoM increases came from Europe (+10%) and Central & South America (+9%) origins, based on the more than 450,000 weekly transactions covered by WorldACD’s data.
But overall global tonnages in November were down -2%, MoM, with the biggest percentage decline coming from Middle East & South Asia (-11%) origins, which have been highly elevated for most of this year. But the -4%, MoM, decrease from Europe origins was responsible for a similar drop in tonnage terms – reflecting reduced passenger belly capacity since the start of aviation’s winter season from 27 October, including cuts in passenger services by European carriers to and from China.
Each of those points could have a stark impact on business operations, the firm said. First, supply chain restrictions will continue to drive up costs, following examples like European tariffs on Chinese autos and the U.S. plan to prevent Chinese software and hardware from entering cars in America.
Second, reputational risk will peak due to increased corporate transparency and due diligence laws, such as Germany’s Supply Chain Due Diligence Act that addresses hotpoint issues like modern slavery, forced labor, human trafficking, and environmental damage. In an age when polarized public opinion is combined with ever-present social media, doing business with a supplier whom a lot of your customers view negatively will be hard to navigate.
And third, advances in data, technology, and supplier risk assessments will enable executives to measure the impact of disruptions more effectively. Those calculations can help organizations determine whether their risk mitigation strategies represent value for money when compared to the potential revenues losses in the event of a supply chain disruption.
“Looking past the holidays, retailers will need to prepare for the typical challenges posed by seasonal slowdown in consumer demand. This year, however, there will be much less of a lull, as U.S. companies are accelerating some purchases that could potentially be impacted by a new wave of tariffs on U.S. imports,” Andrei Quinn-Barabanov, Senior Director – Supplier Risk Management Solutions at Moody’s, said in a release. “Tariffs, sanctions and other supply chain restrictions will likely be top of the 2025 agenda for procurement executives.”
As holiday shoppers blitz through the final weeks of the winter peak shopping season, a survey from the postal and shipping solutions provider Stamps.com shows that 40% of U.S. consumers are unaware of holiday shipping deadlines, leaving them at risk of running into last-minute scrambles, higher shipping costs, and packages arriving late.
The survey also found a generational difference in holiday shipping deadline awareness, with 53% of Baby Boomers unaware of these cut-off dates, compared to just 32% of Millennials. Millennials are also more likely to prioritize guaranteed delivery, with 68% citing it as a key factor when choosing a shipping option this holiday season.
Of those surveyed, 66% have experienced holiday shipping delays, with Gen Z reporting the highest rate of delays at 73%, compared to 49% of Baby Boomers. That statistical spread highlights a conclusion that younger generations are less tolerant of delays and prioritize fast and efficient shipping, researchers said. The data came from a study of 1,000 U.S. consumers conducted in October 2024 to understand their shopping habits and preferences.
As they cope with that tight shipping window, a huge 83% of surveyed consumers are willing to pay extra for faster shipping to avoid the prospect of a late-arriving gift. This trend is especially strong among Gen Z, with 56% willing to pay up, compared to just 27% of Baby Boomers.
“As the holiday season approaches, it’s crucial for consumers to be prepared and aware of shipping deadlines to ensure their gifts arrive on time,” Nick Spitzman, General Manager of Stamps.com, said in a release. ”Our survey highlights the significant portion of consumers who are unaware of these deadlines, particularly older generations. It’s essential for retailers and shipping carriers to provide clear and timely information about shipping deadlines to help consumers avoid last-minute stress and disappointment.”
For best results, Stamps.com advises consumers to begin holiday shopping early and familiarize themselves with shipping deadlines across carriers. That is especially true with Thanksgiving falling later this year, meaning the holiday season is shorter and planning ahead is even more essential.
According to Stamps.com, key shipping deadlines include:
December 13, 2024: Last day for FedEx Ground Economy
December 18, 2024: Last day for USPS Ground Advantage and First-Class Mail
December 19, 2024: Last day for UPS 3 Day Select and USPS Priority Mail
December 20, 2024: Last day for UPS 2nd Day Air
December 21, 2024: Last day for USPS Priority Mail Express
Measured over the entire year of 2024, retailers estimate that 16.9% of their annual sales will be returned. But that total figure includes a spike of returns during the holidays; a separate NRF study found that for the 2024 winter holidays, retailers expect their return rate to be 17% higher, on average, than their annual return rate.
Despite the cost of handling that massive reverse logistics task, retailers grin and bear it because product returns are so tightly integrated with brand loyalty, offering companies an additional touchpoint to provide a positive interaction with their customers, NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a release. According to NRF’s research, 76% of consumers consider free returns a key factor in deciding where to shop, and 67% say a negative return experience would discourage them from shopping with a retailer again. And 84% of consumers report being more likely to shop with a retailer that offers no box/no label returns and immediate refunds.
So in response to consumer demand, retailers continue to enhance the return experience for customers. More than two-thirds of retailers surveyed (68%) say they are prioritizing upgrading their returns capabilities within the next six months. In addition, improving the returns experience and reducing the return rate are viewed as two of the most important elements for businesses in achieving their 2025 goals.
However, retailers also must balance meeting consumer demand for seamless returns against rising costs. Fraudulent and abusive returns practices create both logistical and financial challenges for retailers. A majority (93%) of retailers said retail fraud and other exploitive behavior is a significant issue for their business. In terms of abuse, bracketing – purchasing multiple items with the intent to return some – has seen growth among younger consumers, with 51% of Gen Z consumers indicating they engage in this practice.
“Return policies are no longer just a post-purchase consideration – they’re shaping how younger generations shop from the start,” David Sobie, co-founder and CEO of Happy Returns, said in a release. “With behaviors like bracketing and rising return rates putting strain on traditional systems, retailers need to rethink reverse logistics. Solutions like no box/no label returns with item verification enable immediate refunds, meeting customer expectations for convenience while increasing accuracy, reducing fraud and helping to protect profitability in a competitive market.”
The research came from two complementary surveys conducted this fall, allowing NRF and Happy Returns to compare perspectives from both sides. They included one that gathered responses from 2,007 consumers who had returned at least one online purchase within the past year, and another from 249 e-commerce and finance professionals from large U.S. retailers.
The “series A” round was led by Andreessen Horowitz (a16z), with participation from Y Combinator and strategic industry investors, including RyderVentures. It follows an earlier, previously undisclosed, pre-seed round raised 1.5 years ago, that was backed by Array Ventures and other angel investors.
“Our mission is to redefine the economics of the freight industry by harnessing the power of agentic AI,ˮ Pablo Palafox, HappyRobotʼs co-founder and CEO, said in a release. “This funding will enable us to accelerate product development, expand and support our customer base, and ultimately transform how logistics businesses operate.ˮ
According to the firm, its conversational AI platform uses agentic AI—a term for systems that can autonomously make decisions and take actions to achieve specific goals—to simplify logistics operations. HappyRobot says its tech can automate tasks like inbound and outbound calls, carrier negotiations, and data capture, thus enabling brokers to enhance efficiency and capacity, improve margins, and free up human agents to focus on higher-value activities.
“Today, the logistics industry underpinning our global economy is stretched,” Anish Acharya, general partner at a16z, said. “As a key part of the ecosystem, even small to midsize freight brokers can make and receive hundreds, if not thousands, of calls per day – and hiring for this job is increasingly difficult. By providing customers with autonomous decision making, HappyRobotʼs agentic AI platform helps these brokers operate more reliably and efficiently.ˮ