Optricity's Sheila Benny has made it her personal mission to give back to the supply chain community through mentoring young people and leading an industry association.
Susan Lacefield has been working for supply chain publications since 1999. Before joining DC VELOCITY, she was an associate editor for Supply Chain Management Review and wrote for Logistics Management magazine. She holds a master's degree in English.
In one of her last acts as president of the Warehousing Education and Research Council (WERC), Sheila Benny stood before attendees at the group's 2016 annual conference and urged them to remember that they and their supply chains help save lives. After all, it is supply chains in general that ensure that the necessities of life—such as food, medicine, water, clothes, and fuel—get to the people who need them.
Benny, who is an executive vice president and founding member of the slotting optimization software company Optricity, tries to spread this message wherever she goes, especially through her work in industry associations and in mentoring the next generation of supply chain leaders.
Benny's own first mentor was her father, an engineer with the space program. He encouraged her even as a small child to tinker with nuts and bolts, and engaged her in what he called "big picture talks." But side by side with her engineering genes was an intrinsic desire to help people and give back to the community.
Through her career in supply chain management—first with the consulting firm Tompkins Associates and later with software companies like Performance Analysis Group, Manhattan Associates, and now Optricity—Benny has found a way to engage this analytical "big-picture thinking" side for the greater good. That the supply chain can provide an avenue for both is an insight she tries to share with young people in general (and young women in particular) who are considering careers in the field.
DCV Editor at Large Susan Lacefield recently caught up with Benny by phone to talk about her career, the value of industry associations and mentoring programs, and the ongoing fight between her left brain and right brain.
Q: I understand you graduated with a degree in industrial engineering from North Carolina State. How did you first become involved in supply chain management, and what attracted you to the field?
A: Probably like many people, I just happened into the field. I had the good fortune of being steered into getting a degree in industrial engineering by my father, who was himself an engineer. But my heart as a young person was really in the nonprofit world. I really wanted to make my mark in helping people, and I was passionate about volunteer work. Once I got into engineering, I found I really liked the people and process work. I found out I had a little more of an engineer in me than I realized.
After undergrad, I went directly into the M.B.A. program at [the University of North] Carolina and did my summer work with Jim Tompkins [founder of the supply chain consulting company Tompkins International (Tompkins)]. Once on board with Tompkins, I had the good fortune to work in areas beyond the scope of traditional engineering work, like helping Jim publish his books and market his brand. Then, I had the chance to support Tompkins' expansion internationally. Because of that, I gained broad industry experience, and my career was born.
Jim used to say he loved watching my left brain fight with my right brain, and I guess that's me in a nutshell. I always was an engineer at heart, ever since I was a kid. My dad worked in the space program in Melbourne, Fla. He would come home from Cape Canaveral with these giant nuts and bolts, and I would play with them as a toddler. I guess I was an engineer from the start, but I had to find myself, and I found myself in supply chain.
Q: I love the idea of your left brain fighting with your right brain. Can you explain what that's about?
A: I think it's about really loving the people side of things but also having a very analytical approach to life and problem solving. Supply chain allows you to be very analytical while taking into account real-life challenges that people face every day. That's definitely where I function best, where the two intersect.
Q: What continues to attract you to the field today?
A: One of the things I love best about being in supply chain today is working as an entrepreneur [with the warehouse software company Optricity]. I have the opportunity to be a leader and be at the forefront of technology. Many people outside of supply chain don't understand that this is very much a technology field.
Upon returning to the industry 11 years ago [after a hiatus working in another field], my partners [Dan Basmajian and Chuck Grissom] and I recognized that slotting optimization had not kept up with the pace of change. Instead, other technologies had taken a front seat in terms of what was driving the market. Our software initiatives sparked the slotting market space to come alive again. That was exciting. It's a great industry if you want to be a market creator, a market maker, and a technology driver. If you want to make a difference in the world, you really can find that space in supply chain.
Q: Over the years, you have been heavily involved in the Warehousing Education and Research Council (WERC), including serving as the group's president. Why do you feel it is important to become involved in industry associations?
A: Industry associations provide a platform to serve our professional communities. Associations support our professional development and provide mentorship opportunities to people who are just starting out or making a career change. That's critical if we are going to develop the resources needed in the future. From an economic standpoint, we have to grow human capital resources or the industry will be shorthanded in the future. From a social standpoint, [mentoring and helping young professionals develop their careers] is a fundamental responsibility, in my opinion.
From my very earliest days, I have been a person who cares about community service. Industry associations offer the opportunity to give back, a place where I have a true passion. WERC offered a merger of all of those areas for me.
Q: You've mentioned your experiences with mentorship. Can you talk a little about mentoring and its benefits?
A: I think of mentors a little differently than other people do. I don't think of mentorship as being linear in nature, where the mentor is always a senior person. For example, I might receive mentoring from a younger person in my organization or provide mentoring to a colleague in a comparable position. To me, mentoring can be delivered over time or just in nourishing moments. Mentor moments are "aha moments" that provide a new piece of information or inspiration that requires you to look at things with fresh eyes; that insight can come from a younger person, someone outside the industry, or from someone like my daughter, who's one of the strongest and most influential people I know.
Q: How have things changed since you started out in logistics and supply chain management?
A: Certainly there are more women in the industry today. I am thrilled to have fantastic leaders who are women in my own organization as well as who serve on the board of directors with me at WERC. And I'm also delighted to have met influential women like Nancy Nix through the AWESOME [Achieving Women's Excellence in Supply Chain Operations, Management, and Education] network [where Nix serves as executive director]. These leaders have inspired me to be my best self and think about what kind of role model I want to be.
Equally, men in the industry today are inspiring change. Today, we have men and women who are collaborating and encouraging all of us to be our best selves and give more to the industry. I think we have more people looking out for each other.
Q: What do you think we can do to encourage more young people in general, but specifically young women, to pursue leadership roles in supply chain management?
A: One-on-one education is key. We must communicate, educate, and activate the next generation so they understand what opportunities are available in the supply chain field.
For example, we must be active in industry associations, reach out to our own networks, and better communicate professional opportunities. We have to make sure we don't get so busy in our careers that we lose sight of our role in educating the next generation. Among other things, this means creating awareness among talented young women that there are exciting technology opportunities in the supply chain field, like optimization software or data analytics, to name just a couple. Otherwise, we will be missing out on the best and brightest. Education, activation, and one-on-one support: That's where the rubber meets the road.
Q: How can a person find ways to provide this one-on-one support?
A: This type of dedicated support really comes down to one-on-one purpose-driven "mission work." For example, I make it a proactive goal of mine to engage with the next generation. I'm involved with the Global Supply Chain program advisory council for Wake Technical Community College, a local school that has a logistics and distribution-focused curriculum. I am actively connected with both the students and faculty, and provide input regarding industry needs. In addition, I proactively seek the best and brightest talent for my own organization, Optricity.
I am personally committed to reaching out and connecting with people who have both creative and analytical minds to encourage them to consider the distribution and supply chain field. Each one of us has to find our own niche, whether that's by taking a leadership position in a professional organization, developing a one-on-one relationship with a young person, or simply exchanging mentor moments whenever possible. Support is activated when each of us as individuals converts our own commitments into habits.
Supply chain planning (SCP) leaders working on transformation efforts are focused on two major high-impact technology trends, including composite AI and supply chain data governance, according to a study from Gartner, Inc.
"SCP leaders are in the process of developing transformation roadmaps that will prioritize delivering on advanced decision intelligence and automated decision making," Eva Dawkins, Director Analyst in Gartner’s Supply Chain practice, said in a release. "Composite AI, which is the combined application of different AI techniques to improve learning efficiency, will drive the optimization and automation of many planning activities at scale, while supply chain data governance is the foundational key for digital transformation.”
Their pursuit of those roadmaps is often complicated by frequent disruptions and the rapid pace of technological innovation. But Gartner says those leaders can accelerate the realized value of technology investments by facilitating a shift from IT-led to business-led digital leadership, with SCP leaders taking ownership of multidisciplinary teams to advance business operations, channels and products.
“A sound data governance strategy supports advanced technologies, such as composite AI, while also facilitating collaboration throughout the supply chain technology ecosystem,” said Dawkins. “Without attention to data governance, SCP leaders will likely struggle to achieve their expected ROI on key technology investments.”
The British logistics robot vendor Dexory this week said it has raised $80 million in venture funding to support an expansion of its artificial intelligence (AI) powered features, grow its global team, and accelerate the deployment of its autonomous robots.
A “significant focus” continues to be on expanding across the U.S. market, where Dexory is live with customers in seven states and last month opened a U.S. headquarters in Nashville. The Series B will also enhance development and production facilities at its UK headquarters, the firm said.
The “series B” funding round was led by DTCP, with participation from Latitude Ventures, Wave-X and Bootstrap Europe, along with existing investors Atomico, Lakestar, Capnamic, and several angels from the logistics industry. With the close of the round, Dexory has now raised $120 million over the past three years.
Dexory says its product, DexoryView, provides real-time visibility across warehouses of any size through its autonomous mobile robots and AI. The rolling bots use sensor and image data and continuous data collection to perform rapid warehouse scans and create digital twins of warehouse spaces, allowing for optimized performance and future scenario simulations.
Originally announced in September, the move will allow Deutsche Bahn to “fully focus on restructuring the rail infrastructure in Germany and providing climate-friendly passenger and freight transport operations in Germany and Europe,” Werner Gatzer, Chairman of the DB Supervisory Board, said in a release.
For its purchase price, DSV gains an organization with around 72,700 employees at over 1,850 locations. The new owner says it plans to investment around one billion euros in coming years to promote additional growth in German operations. Together, DSV and Schenker will have a combined workforce of approximately 147,000 employees in more than 90 countries, earning pro forma revenue of approximately $43.3 billion (based on 2023 numbers), DSV said.
After removing that unit, Deutsche Bahn retains its core business called the “Systemverbund Bahn,” which includes passenger transport activities in Germany, rail freight activities, operational service units, and railroad infrastructure companies. The DB Group, headquartered in Berlin, employs around 340,000 people.
“We have set clear goals to structurally modernize Deutsche Bahn in the areas of infrastructure, operations and profitability and focus on the core business. The proceeds from the sale will significantly reduce DB’s debt and thus make an important contribution to the financial stability of the DB Group. At the same time, DB Schenker will gain a strong strategic owner in DSV,” Deutsche Bahn CEO Richard Lutz said in a release.
Transportation industry veteran Anne Reinke will become president & CEO of trade group the Intermodal Association of North America (IANA) at the end of the year, stepping into the position from her previous post leading third party logistics (3PL) trade group the Transportation Intermediaries Association (TIA), both organizations said today.
Meanwhile, TIA today announced that insider Christopher Burroughs would fill Reinke’s shoes as president & CEO. Burroughs has been with TIA for 13 years, most recently as its vice president of Government Affairs for the past six years, during which time he oversaw all legislative and regulatory efforts before Congress and the federal agencies.
Before her four years leading TIA, Reinke spent two years as Deputy Assistant Secretary with the U.S. Department of Transportation and 16 years with CSX Corporation.
Serious inland flooding and widespread power outages are likely to sweep across Florida and other Southeast states in coming days with the arrival of Hurricane Helene, which is now predicted to make landfall Thursday evening along Florida’s northwest coast as a major hurricane, according to the National Oceanic and Atmospheric Administration (NOAA).
While the most catastrophic landfall impact is expected in the sparsely-population Big Bend area of Florida, it’s not only sea-front cities that are at risk. Since Helene is an “unusually large storm,” its flooding, rainfall, and high winds won’t be limited only to the Gulf Coast, but are expected to travel hundreds of miles inland, the weather service said. Heavy rainfall is expected to begin in the region even before the storm comes ashore, and the wet conditions will continue to move northward into the southern Appalachians region through Friday, dumping storm total rainfall amounts of up to 18 inches. Specifically, the major flood risk includes the urban areas around Tallahassee, metro Atlanta, and western North Carolina.
In addition to its human toll, the storm could exert serious business impacts, according to the supply chain mapping and monitoring firm Resilinc. Those will be largely triggered by significant flooding, which could halt oil operations, force mandatory evacuations, restrict ports, and disrupt air traffic.
While the storm’s track is currently forecast to miss the critical ports of Miami and New Orleans, it could still hurt operations throughout the Southeast agricultural belt, which produces products like soybeans, cotton, peanuts, corn, and tobacco, according to Everstream Analytics.
That widespread footprint could also hinder supply chain and logistics flows along stretches of interstate highways I-10 and I-75 and on regional rail lines operated by Norfolk Southern and CSX. And Hurricane Helene could also likely impact business operations by unleashing power outages, deep flooding, and wind damage in northern Florida portions of Georgia, Everstream Analytics said.
Before the storm had even touched Florida soil, recovery efforts were already being launched by humanitarian aid group the American Logistics Aid Network (ALAN). In a statement on Wednesday, the group said it is urging residents in the storm's path across the Southeast to heed evacuation notices and safety advisories, and reminding members of the logistics community that their post-storm help could be needed soon. The group will continue to update its Disaster Micro-Site with Hurricane Helene resources and with requests for donated logistics assistance, most of which will start arriving within 24 to 72 hours after the storm’s initial landfall, ALAN said.