Truck drivers are clutch players in the logistics sector and help keep the nation's economy moving, but these working-class heroes also serve a second purpose—inspiring pop-culture paeans from song lyrics to movie scenes.
In that spirit, the North Hollywood, Calif.-based magazine Pacific Standard has launched a series of stories—interspersed with photos, sound clips, and videos—to illustrate the past, present, and future of the multifaceted U.S. truck-driving industry.
The "Keep on Truckin'" series covers business issues such as diversity, discrimination, and environmental concerns, as well as social influences from the mythology of the cowboy trucker to American trucking's influence on the Japanese art of dekotora—the intricate decorations and modifications made to working vehicles.
Many of the stories examine the personal life of professional truckers, with colorful infographics illustrating statistics such as the percentage of surveyed drivers who spend four to six nights per week on the road (27), the percentage of drivers who smoke cigarettes (54), and the percentage who get regular exercise (8). Other articles in the series examine issues like long-haul trucking's billion-dollar cargo theft problem, the health effects of road vibration, and some of the most notorious long-haul mishaps in history.
To check out this multimedia project, visit www.psmag.com/series/keep-on-truckin.