Cargomatic, a Venice Beach, Calif.-based technology company whose platform connects shippers, freight brokers, and motor carriers providing local, short-haul delivery services, said today it has expanded into the New York City metro area.

Cargomatic, which launched in early 2014 in Southern California, with a concentration on the Los Angeles market, has been pilot-testing operations in New York since early this year. The company focuses on linking shippers, brokers, and truckers for hauls of less than 150 miles.

Cargomatic has said that local trucking markets across the U.S. are inefficient, fragmented, and underserved, and are ripe for disruption by technology platforms that effectively aggregate and rationalize capacity.

The market for local trucking services is estimated at between $77 billion and $82 billion a year.

Unlike companies with similar aggregation models, Cargomatic continues to do business with the brokerage community. The company is also a licensed broker.