While salaries across much of the economy remain stagnant, supply chain and logistics professionals are seeing steady growth in pay. The reason: Skilled professionals are in high demand.
Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
News reports tell the story of flat wages across most of the economy. Logistics professionals tell a different story.
The results of DC Velocity's annual salary survey, where we ask readers about their jobs, career satisfaction, and pay, show that 62 percent of those responding received raises in 2012 and that those raises averaged just under 6 percent.
Not that 2012 was that good for everyone. About 31 percent said their salaries stayed the same, and 7 percent suffered decreases.
Overall, DC Velocity readers are well compensated. Average compensation, based on 977 usable responses, was $108,296. That's up about $2,000 from the previous year's numbers. The median income for respondents—that is, the midpoint of salaries among all of those reported—was $90,000. That means half of those responding make above that number, half below. (For a breakdown of average salaries by position, see Exhibit 1.)
Opportunities—and compensation—are especially strong for managers and executives with solid experience. "Frankly, just about every search we go through, the top talent generally has multiple opportunities to choose from," says Dave MacEachern, leader of the executive search firm Spencer Stuart's worldwide transportation and third-party logistics practice and a member of its global supply chain practice.
Supply chain professionals are also happy with their jobs and with the profession, according to the survey. Nearly 86 percent say they are satisfied with their careers, while 87 percent would recommend the profession to a young person entering the job market.
Not that the job is easy. About 77 percent of respondents report working more than 45 hours a week, and 39 percent say the amount of time they put in has increased over the past three years.
What makes it hard for many firms seeking top talent is that large companies with well-established supply chain organizations don't let top people get away easily. As Exhibit 2 indicates, it's the large companies that tend to pay best. (To provide as accurate a comparison as possible, Exhibit 2 only looks at the average salary for managers, as nearly half of all respondents are managers.)
It's at those large firms where the best opportunities for advancement lie, and where young and ambitious folks should go to cut their teeth, MacEachern adds.
"There are well-established organizations—P&G, GE, Frito-Lay, Dell—that have really institutionalized supply chain knowledge and where a lot of good people are developed," he says.
Supply chain skills have become so crucial that the chief supply chain officer has, at many companies, assumed the role of chief operating officer, MacEachern says. "That whole role of COO has almost disappeared, supplanted by the chief supply chain officer because now the plants are reporting to supply chain guys, not operating guys," he says.
WHAT EMPLOYERS LOOK FOR
What are firms looking for in supply chain talent? First on the list, says MacEachern, is leadership. "This is a function that as recently as 10 years ago was a fairly technical role, and technical skills were at a higher premium than leadership," he says. "But what we're seeing today is that the supply chain is being elevated to the executive committee and reporting to the CEO. It is very often managing 60 to 70 percent of the cost of goods sold. It is such an integral part of a company's success today. The leadership element—the ability to build a team, the ability to integrate a team, the ability to have that team working together—is so vital."
Those skills now extend to managing third-party logistics service providers (3PLs), a capability MacEachern says will only grow in importance as outsourcing becomes a bigger part of the logistics landscape. "That whole partnership model and the ability to integrate and work closely with third-party providers is huge," he says.
IT skills remain a relevant part of the supply chain executive's resume, according to MacEachern. Given the importance of technology in the modern-day supply chain, no manager can succeed and advance without a strong grounding in that area, he says.
Education pays off, too; not surprisingly, pay escalates with the level of education. Historically, though, even high school graduates who climb to management positions do quite well. That group reports an average salary of just under $88,000. (See Exhibit 3.)
International experience is another must for anyone looking to work at a large corporation, MacEachern says. "Global experience is a given for almost every assignment we undertake. If you don't have exposure and experience working in Asia, China—it's tough to move from a purely domestic role into a global role," he says.
MacEachern says that professionals with an engineering background are in particular demand. "A lot of them go into engineering, then move into the supply chain," he says.
In addition, he urges young professionals with ambitions for a career in supply chain management to spend some time in a manufacturing environment. "If we're building the perfect supply chain executive, you'd almost always like to see somebody that's had manufacturing experience," he says. "Manufacturing has now gotten to the point that everybody's engaged in pretty sophisticated continuous improvement programs—lean, Six Sigma. You get great training from a technical perspective. Moving into leading a production organization, leading an hourly group, is a great way to start a career. You could be 25 years old managing a hundred people who are all older than you. It's a great experience.
"If you decide procurement is your profession of choice, do you need manufacturing experience? No. But manufacturing keeps it wide open for you. A lot of companies want to see manufacturing in the background."
MacEachern suggests that young professionals pursue work with companies noted for their training and development programs. "If you can get in on the ground floor of one of the Fortune 200 or Fortune 300 organizations that have training and development programs, you really are going to give yourself a leg up," he says. "You probably need to make a couple of moves early on to make sure you're getting into the right company. And if you have landed in the right organization, then do your best to move across functional roles. If you're in procurement, move over to ops, move into planning, move into distribution, into transportation. Get some diversity early on. It becomes a little tougher as you get older."
MacEachern admits today's job prospects are bleak for those starting out. But he remains confident in the future of the profession. He says opportunities for logistics and supply chain professionals will only expand as more companies realize they need to improve suboptimal supply chains in order to compete in the future.
In addition, the rapid growth of online commerce demands responsive and efficient supply chains—and the professionals to run them, MacEachern says.
"One of the biggest trends we're seeing is [an uptick in hiring] in the business-to-consumer world," he says. "We're seeing a lot of activity over how to manage the back office. For brick and mortar retailers, most of the growth is coming online. There will be a lot of opportunities for people coming out of master's or undergrad programs in supply chain and logistics."
As U.S. small and medium-sized enterprises (SMEs) face an uncertain business landscape in 2025, a substantial majority (67%) expect positive growth in the new year compared to 2024, according to a survey from DHL.
However, the survey also showed that businesses could face a rocky road to reach that goal, as they navigate a complex environment of regulatory/policy shifts and global market volatility. Both those issues were cited as top challenges by 36% of respondents, followed by staffing/talent retention (11%) and digital threats and cyber attacks (2%).
Against that backdrop, SMEs said that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%).
As the U.S. prepares for a broad shift in political leadership in Washington after a contentious election, the SMEs in DHL’s survey were likely split evenly on their opinion about the impact of regulatory and policy changes. A plurality of 40% were on the fence (uncertain, still evaluating), followed by 24% who believe regulatory changes could negatively impact growth, 20% who see these changes as having a positive impact, and 16% predicting no impact on growth at all.
That uncertainty also triggered a split when respondents were asked how they planned to adjust their strategy in 2025 in response to changes in the policy or regulatory landscape. The largest portion (38%) of SMEs said they remained uncertain or still evaluating, followed by 30% who will make minor adjustments, 19% will maintain their current approach, and 13% who were willing to significantly adjust their approach.
The overall national industrial real estate vacancy rate edged higher in the fourth quarter, although it still remains well below pre-pandemic levels, according to an analysis by Cushman & Wakefield.
Vacancy rates shrunk during the pandemic to historically low levels as e-commerce sales—and demand for warehouse space—boomed in response to massive numbers of people working and living from home. That frantic pace is now cooling off but real estate demand remains elevated from a long-term perspective.
“We've witnessed an uptick among firms looking to lease larger buildings to support their omnichannel fulfillment strategies and maintain inventory for their e-commerce, wholesale, and retail stock. This trend is not just about space, but about efficiency and customer satisfaction,” Jason Tolliver, President, Logistics & Industrial Services, said in a release. “Meanwhile, we're also seeing a flurry of activity to support forward-deployed stock models, a strategy that keeps products closer to the market they serve and where customers order them, promising quicker deliveries and happier customers.“
The latest figures show that industrial vacancy is likely nearing its peak for this cooling cycle in the coming quarters, Cushman & Wakefield analysts said.
Compared to the third quarter, the vacancy rate climbed 20 basis points to 6.7%, but that level was still 30 basis points below the 10-year, pre-pandemic average. Likewise, overall net absorption in the fourth quarter—a term for the amount of newly developed property leased by clients—measured 36.8 million square feet, up from the 33.3 million square feet recorded in the third quarter, but down 20% on a year-over-year basis.
In step with those statistics, real estate developers slowed their plans to erect more buildings. New construction deliveries continued to decelerate for the second straight quarter. Just 85.3 million square feet of new industrial product was completed in the fourth quarter, down 8% quarter-over-quarter and 48% versus one year ago.
Likewise, only four geographic markets saw more than 20 million square feet of completions year-to-date, compared to 10 markets in 2023. Meanwhile, as construction starts remained tempered overall, the under-development pipeline has continued to thin out, dropping by 36% annually to its lowest level (290.5 million square feet) since the third quarter of 2018.
Despite the dip in demand last quarter, the market for industrial space remains relatively healthy, Cushman & Wakefield said.
“After a year of hesitancy, logistics is entering a new, sustained growth phase,” Tolliver said. “Corporate capital is being deployed to optimize supply chains, diversify networks, and minimize potential risks. What's particularly encouraging is the proactive approach of retailers, wholesalers, and 3PLs, who are not just reacting to the market, but shaping it. 2025 will be a year characterized by this bias for action.”
The three companies say the deal will allow clients to both define ideal set-ups for new warehouses and to continuously enhance existing facilities with Mega, an Nvidia Omniverse blueprint for large-scale industrial digital twins. The strategy includes a digital twin powered by physical AI – AI models that embody principles and qualities of the physical world – to improve the performance of intelligent warehouses that operate with automated forklifts, smart cameras and automation and robotics solutions.
The partners’ approach will take advantage of digital twins to plan warehouses and train robots, they said. “Future warehouses will function like massive autonomous robots, orchestrating fleets of robots within them,” Jensen Huang, founder and CEO of Nvidia, said in a release. “By integrating Omniverse and Mega into their solutions, Kion and Accenture can dramatically accelerate the development of industrial AI and autonomy for the world’s distribution and logistics ecosystem.”
Kion said it will use Nvidia’s technology to provide digital twins of warehouses that allows facility operators to design the most efficient and safe warehouse configuration without interrupting operations for testing. That includes optimizing the number of robots, workers, and automation equipment. The digital twin provides a testing ground for all aspects of warehouse operations, including facility layouts, the behavior of robot fleets, and the optimal number of workers and intelligent vehicles, the company said.
In that approach, the digital twin doesn’t stop at simulating and testing configurations, but it also trains the warehouse robots to handle changing conditions such as demand, inventory fluctuation, and layout changes. Integrated with Kion’s warehouse management software (WMS), the digital twin assigns tasks like moving goods from buffer zones to storage locations to virtual robots. And powered by advanced AI, the virtual robots plan, execute, and refine these tasks in a continuous loop, simulating and ultimately optimizing real-world operations with infinite scenarios, Kion said.
Under terms of the deal, Sick and Endress+Hauser will each hold 50% of a joint venture called "Endress+Hauser SICK GmbH+Co. KG," which will strengthen the development and production of analyzer and gas flow meter technologies. According to Sick, its gas flow meters make it possible to switch to low-emission and non-fossil energy sources, for example, and the process analyzers allow reliable monitoring of emissions.
As part of the partnership, the product solutions manufactured together will now be marketed by Endress+Hauser, allowing customers to use a broader product portfolio distributed from a single source via that company’s global sales centers.
Under terms of the contract between the two companies—which was signed in the summer of 2024— around 800 Sick employees located in 42 countries will transfer to Endress+Hauser, including workers in the global sales and service units of Sick’s “Cleaner Industries” division.
“This partnership is a perfect match,” Peter Selders, CEO of the Endress+Hauser Group, said in a release. “It creates new opportunities for growth and development, particularly in the sustainable transformation of the process industry. By joining forces, we offer added value to our customers. Our combined efforts will make us faster and ultimately more successful than if we acted alone. In this case, one and one equals more than two.”
According to Sick, the move means that its current customers will continue to find familiar Sick contacts available at Endress+Hauser for consulting, sales, and service of process automation solutions. The company says this approach allows it to focus on its core business of factory and logistics automation to meet global demand for automation and digitalization.
Sick says its core business has always been in factory and logistics automation, which accounts for more than 80% of sales, and this area remains unaffected by the new joint venture. In Sick’s view, automation is crucial for industrial companies to secure their productivity despite limited resources. And Sick’s sensor solutions are a critical part of industrial automation, which increases productivity through artificial intelligence and the digital networking of production and supply chains.
He replaces Loren Swakow, the company’s president for the past eight years, who built a reputation for providing innovative and high-performance material handling solutions, Noblelift North America said.
Pedriana had previously served as chief marketing officer at Big Joe Forklifts, where he led the development of products like the Joey series of access vehicles and their cobot pallet truck concept.
According to the company, Noblelift North America sells its material handling equipment in more than 100 countries, including a catalog of products such as electric pallet trucks, sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, and manual pallet jacks.
"As part of Noblelift’s focus on delivering exceptional customer experiences, we are excited to have Bill Pedriana join us in this pivotal leadership role," Wendy Mao, CEO at Noblelift Intelligent Equipment Co. Ltd., the China-based parent company of Noblelift North America, said in a release. “His passion for the industry, proven ability to execute innovative strategies, and dedication to customer satisfaction make him the perfect leader to guide Noblelift into our next phase of growth.”