Higher pay and expanded training won't be enough. What we need is a comprehensive strategy and the committed engagement of industry and governmental players ... and maybe another look at immigration.
Art van Bodegraven was, among other roles, chief design officer for the DES Leadership Academy. He passed away on June 18, 2017. He will be greatly missed.
Yeah, yeah—we've heard this song before. It hasn't been all that long since the Chicken Littles of the industry were running in circles, squawking about impending doom—specifically, a looming shortage of warehouse workers.
With a bit of training and improved wage structures (i.e., above minimum but less than website developers), that problem seemed to solve itself. To be sure, demand remains high in logistics hot spots, and workforce development is a high priority in those locales.
We had miraculously escaped that catastrophe when the Jeremiahs began to rant about another impending shortage—this time involving truck drivers. And not without cause. Given the aging driver population (currently, the average age of over-the-road drivers is over 55) and the difficulty attracting new people to the field—not to mention the prospect of burgeoning freight volumes—it's probably no surprise that we began hearing projections of a shortage roughly equivalent to the combined capacities of the Ohio Stadium and the Rose Bowl.
Then came the economic meltdown of 2008 and ensuing Great Recession, which collapsed the demand for truck drivers and erased the expected shortfall nearly overnight. We began to breathe easier. Like Jessica Tandy's Miss Daisy, we saw only the things we chose to see, and we interpreted what we saw in the light of mysterious factors known only to ourselves.
The problem was solved, never mind if only for a moment. Perhaps if we squeezed our eyes tightly shut, a tornado would not come our way again. If it did, it would spare the barn. The trolls would go back to living under the bridge, and the monsters under the bed would not dare venture out to get us in the night.
Welcome to 2012
The recession is over and has been for a while, except in certain verticals. Goods are moving through the supply chain at levels approaching those of 2007. Guess what? There is a shortage of truck drivers, and it's looking as if we'll need at least three stadia worth of drug-free individuals with commercial driver's licenses (CDLs)—now.
But we don't know where to get them. And the factors that were limiting our ability to maintain a stable driver supply, let alone grow it, are still with us, in spades. They include the following:
Pay is essentially piecework, so many cents per mile
Traffic delays and wait time at pickup and delivery points consume a greater number of a driver's hours, reducing his (or her) mileage potential
Federal HOS (hours of service) regulations, while well-intentioned, have the effect of reducing miles by capping daily work hours
Quality of life: time away from family, diet and recreation on the road, long hours
Wages that do not fully compensate for time and effort, leading drivers to change employers for trivial per-mile amounts—or leave the field altogether
The investment (indebtedness) and payback involved in the owner-operator model
A negative perception of the field, its current population, and the lifestyle—in short, the lack of an aspirational image that involves honest work by decent people for fair wages
Late entry as the only option for getting in. The high school graduate has already been working some three years in another field before being eligible for consideration as an interstate driver. In addition, there are training requirements to consider in making a career shift.
The CSA 2010 (Compliance, Safety, Accountability) program, the federal government's far-reaching initiative to remove unsafe commercial drivers from the nation's roads. This has not yet had a major negative effect on the driver supply, but it has reportedly caused some unease in the driver community.
The added scrutiny of on-board monitoring systems. Some companies report that drivers like the systems, but it is another "eye in the sky" that can un-nerve independent spirits.
Not a pretty picture. Yet we must address the grievances and find workable remedies.
And what are we doing about it?
Shipping more by rail. Maybe. The railroads certainly hope so. And significant growth is projected for rail and intermodal traffic over the next few years. But drayage is still needed at both ends of a long-distance rail or intermodal movement.
Paying more. This was one of the late Don Schneider's focal points, and many carriers are nudging rates up, penny by penny, nickel by nickel, in order to raise wages.
Arranging for more, and more regular, off-the-road time. Some companies have been more aggressive in pursuing this than others, and there are inevitable costs involved.
Developing conscious programs to treat drivers with respect, openness, and trust.
Partnering with driving schools to establish relationships with prospective drivers before they finish, and to be a preferred destination for the schools to steer graduates. A few companies are trying this. A very few workforce development agencies in logistics hotspots are integrating with driving schools to begin to address the problem on a regional basis.
Creating win-win-win solutions by hiring military veterans with appropriate driving experience, and recognizing their military experience as part of their total experience rather than taking them on as rookies. There is interest in doing this in a few locales, but it will take collaboration and alignment among a number of agencies, including carriers, veterans' affairs bureaus, and insurers, at a minimum.
Permitting more extensive driving duties at younger ages (say, 19 versus 21) to capture more people at the beginning of their careers rather than trying to "convert" them later on. This again requires collaboration with carriers and insurers, as well as careful monitoring of individual progress.
There is surely more going on in the real world, but these illustrate what's happening.
And what's wrong with that?
Nothing, really, except that all those toes in the water aren't nearly the same as swimming the English Channel, and that's what we've got to figure out how to do. We can all learn from the successes and failures of local and company-specific initiatives. We do need a forum to get the word out, though.
Too many of the company-focused initiatives are designed more to steal drivers from the competition than to enlarge the total driver pool, which is what is needed.
The big things, engaging returning veterans and having younger drivers, definitely need coordination—and action rather than endless study—at a national level. It's a national problem; it will take a national solution.
But in our opinion, solving the driver shortage is too big to simply peck away at and hope for the best. It demands a comprehensive strategy and the committed engagement of industry and governmental players. And it shouldn't be delayed for years while environmental impact studies are conducted in Washington.
We don't have a Harry Potter answer; we left the magic wand back at the office. But we do know that our profession and our economic success require all hands on deck to work on a comprehensive and sustainable solution. We can't count on another recession to take the pressure off.
An ironic afterthought
We do have a sneaking suspicion that the ultimate solution to the driver shortage could involve immigration, possibly on a couple of levels.
Consider the positive impact in Europe of, for example, truck drivers from the high-unemployment CEE (Central and Eastern Europe) nations relieving human capacity pressures in fully loaded warehousing and transportation sectors in "Old" Europe. Could we use a few thousand Poles, Czechs, Ukrainians, or Slovaks here in trucking?
Then, contemplate the labor force just beyond our Southern border. Would it not be interesting if we suddenly had Mexicans arriving with jobs in hand and not needing the services of coyotes to get across the border? The IBT (International Brotherhood of Teamsters), among others, was not keen, post-NAFTA, about Mexican trucks on U.S. roads. Might they feel differently about Mexican drivers in U.S. trucks?
For those who might decry bringing in immigrants to perform relatively prosaic tasks, here's reality. The currently unemployed are possibly not capable of, not qualified for, or not interested in driving trucks—or else they would already be on the road somewhere.
Might some be retrained? Possibly, but at what cost (and to whom), at what career stage, and in what numbers? Enough to make a dent in the shortage? Highly unlikely. And we suspect that even Miss Daisy might come—in time—to approve of the strangers in her midst.
As U.S. small and medium-sized enterprises (SMEs) face an uncertain business landscape in 2025, a substantial majority (67%) expect positive growth in the new year compared to 2024, according to a survey from DHL.
However, the survey also showed that businesses could face a rocky road to reach that goal, as they navigate a complex environment of regulatory/policy shifts and global market volatility. Both those issues were cited as top challenges by 36% of respondents, followed by staffing/talent retention (11%) and digital threats and cyber attacks (2%).
Against that backdrop, SMEs said that the biggest opportunity for growth in 2025 lies in expanding into new markets (40%), followed by economic improvements (31%) and implementing new technologies (14%).
As the U.S. prepares for a broad shift in political leadership in Washington after a contentious election, the SMEs in DHL’s survey were likely split evenly on their opinion about the impact of regulatory and policy changes. A plurality of 40% were on the fence (uncertain, still evaluating), followed by 24% who believe regulatory changes could negatively impact growth, 20% who see these changes as having a positive impact, and 16% predicting no impact on growth at all.
That uncertainty also triggered a split when respondents were asked how they planned to adjust their strategy in 2025 in response to changes in the policy or regulatory landscape. The largest portion (38%) of SMEs said they remained uncertain or still evaluating, followed by 30% who will make minor adjustments, 19% will maintain their current approach, and 13% who were willing to significantly adjust their approach.
The overall national industrial real estate vacancy rate edged higher in the fourth quarter, although it still remains well below pre-pandemic levels, according to an analysis by Cushman & Wakefield.
Vacancy rates shrunk during the pandemic to historically low levels as e-commerce sales—and demand for warehouse space—boomed in response to massive numbers of people working and living from home. That frantic pace is now cooling off but real estate demand remains elevated from a long-term perspective.
“We've witnessed an uptick among firms looking to lease larger buildings to support their omnichannel fulfillment strategies and maintain inventory for their e-commerce, wholesale, and retail stock. This trend is not just about space, but about efficiency and customer satisfaction,” Jason Tolliver, President, Logistics & Industrial Services, said in a release. “Meanwhile, we're also seeing a flurry of activity to support forward-deployed stock models, a strategy that keeps products closer to the market they serve and where customers order them, promising quicker deliveries and happier customers.“
The latest figures show that industrial vacancy is likely nearing its peak for this cooling cycle in the coming quarters, Cushman & Wakefield analysts said.
Compared to the third quarter, the vacancy rate climbed 20 basis points to 6.7%, but that level was still 30 basis points below the 10-year, pre-pandemic average. Likewise, overall net absorption in the fourth quarter—a term for the amount of newly developed property leased by clients—measured 36.8 million square feet, up from the 33.3 million square feet recorded in the third quarter, but down 20% on a year-over-year basis.
In step with those statistics, real estate developers slowed their plans to erect more buildings. New construction deliveries continued to decelerate for the second straight quarter. Just 85.3 million square feet of new industrial product was completed in the fourth quarter, down 8% quarter-over-quarter and 48% versus one year ago.
Likewise, only four geographic markets saw more than 20 million square feet of completions year-to-date, compared to 10 markets in 2023. Meanwhile, as construction starts remained tempered overall, the under-development pipeline has continued to thin out, dropping by 36% annually to its lowest level (290.5 million square feet) since the third quarter of 2018.
Despite the dip in demand last quarter, the market for industrial space remains relatively healthy, Cushman & Wakefield said.
“After a year of hesitancy, logistics is entering a new, sustained growth phase,” Tolliver said. “Corporate capital is being deployed to optimize supply chains, diversify networks, and minimize potential risks. What's particularly encouraging is the proactive approach of retailers, wholesalers, and 3PLs, who are not just reacting to the market, but shaping it. 2025 will be a year characterized by this bias for action.”
The three companies say the deal will allow clients to both define ideal set-ups for new warehouses and to continuously enhance existing facilities with Mega, an Nvidia Omniverse blueprint for large-scale industrial digital twins. The strategy includes a digital twin powered by physical AI – AI models that embody principles and qualities of the physical world – to improve the performance of intelligent warehouses that operate with automated forklifts, smart cameras and automation and robotics solutions.
The partners’ approach will take advantage of digital twins to plan warehouses and train robots, they said. “Future warehouses will function like massive autonomous robots, orchestrating fleets of robots within them,” Jensen Huang, founder and CEO of Nvidia, said in a release. “By integrating Omniverse and Mega into their solutions, Kion and Accenture can dramatically accelerate the development of industrial AI and autonomy for the world’s distribution and logistics ecosystem.”
Kion said it will use Nvidia’s technology to provide digital twins of warehouses that allows facility operators to design the most efficient and safe warehouse configuration without interrupting operations for testing. That includes optimizing the number of robots, workers, and automation equipment. The digital twin provides a testing ground for all aspects of warehouse operations, including facility layouts, the behavior of robot fleets, and the optimal number of workers and intelligent vehicles, the company said.
In that approach, the digital twin doesn’t stop at simulating and testing configurations, but it also trains the warehouse robots to handle changing conditions such as demand, inventory fluctuation, and layout changes. Integrated with Kion’s warehouse management software (WMS), the digital twin assigns tasks like moving goods from buffer zones to storage locations to virtual robots. And powered by advanced AI, the virtual robots plan, execute, and refine these tasks in a continuous loop, simulating and ultimately optimizing real-world operations with infinite scenarios, Kion said.
Following the deal, Palm Harbor, Florida-based FreightCenter’s customers will gain access to BlueGrace’s unified transportation management system, BlueShip TMS, enabling freight management across various shipping modes. They can also use BlueGrace’s truckload and less-than-truckload (LTL) services and its EVOS load optimization tools, stemming from another acquisition BlueGrace did in 2024.
According to Tampa, Florida-based BlueGrace, the acquisition aligns with its mission to deliver simplified logistics solutions for all size businesses.
Terms of the deal were not disclosed, but the firms said that FreightCenter will continue to operate as an independent business under its current brand, in order to ensure continuity for its customers and partners.
BlueGrace is held by the private equity firm Warburg Pincus. It operates from nine offices located in transportation hubs across the U.S. and Mexico, serving over 10,000 customers annually through its BlueShip technology platform that offers connectivity with more than 250,000 carrier suppliers.
Under terms of the deal, Sick and Endress+Hauser will each hold 50% of a joint venture called "Endress+Hauser SICK GmbH+Co. KG," which will strengthen the development and production of analyzer and gas flow meter technologies. According to Sick, its gas flow meters make it possible to switch to low-emission and non-fossil energy sources, for example, and the process analyzers allow reliable monitoring of emissions.
As part of the partnership, the product solutions manufactured together will now be marketed by Endress+Hauser, allowing customers to use a broader product portfolio distributed from a single source via that company’s global sales centers.
Under terms of the contract between the two companies—which was signed in the summer of 2024— around 800 Sick employees located in 42 countries will transfer to Endress+Hauser, including workers in the global sales and service units of Sick’s “Cleaner Industries” division.
“This partnership is a perfect match,” Peter Selders, CEO of the Endress+Hauser Group, said in a release. “It creates new opportunities for growth and development, particularly in the sustainable transformation of the process industry. By joining forces, we offer added value to our customers. Our combined efforts will make us faster and ultimately more successful than if we acted alone. In this case, one and one equals more than two.”
According to Sick, the move means that its current customers will continue to find familiar Sick contacts available at Endress+Hauser for consulting, sales, and service of process automation solutions. The company says this approach allows it to focus on its core business of factory and logistics automation to meet global demand for automation and digitalization.
Sick says its core business has always been in factory and logistics automation, which accounts for more than 80% of sales, and this area remains unaffected by the new joint venture. In Sick’s view, automation is crucial for industrial companies to secure their productivity despite limited resources. And Sick’s sensor solutions are a critical part of industrial automation, which increases productivity through artificial intelligence and the digital networking of production and supply chains.