David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Maybe you're just not able to get orders out the door as fast as you used to. Or your operating costs have been creeping up and you're running into delivery delays. Or you've noticed workers resorting to manual processes or work-arounds for tasks that were supposed to be fully automated.
All of these can be signs that something's amiss with the software that drives your distribution and transportation operations. Over time, even the best designed system can become a drag on performance if it's not kept up to date and modified as the user's needs change.
Although the advantages of regular software tune-ups might seem obvious, companies sometimes shy away from the idea because they're afraid the fixes will be expensive. But that's a misconception, software specialists say. Bringing an underperforming system back up to speed doesn't always require a major upgrade or a costly replacement. In many instances, all that's needed is a tune-up. "There is low-hanging fruit that does not require a full upgrade," says Jeff Mueller, vice president of Sedlak Management Consultants, which conducts software evaluations for distribution and supply chain operations.
In some cases, the fix turns out to be as simple as a few minor tweaks to the system. In others, it's as easy as adding one or more modules to the core system (say, a module for labor management, inventory optimization, slotting, or electronic data interchange). The user may not even have to buy the module (or modules) it needs. Software vendors say it's not uncommon to find that a client already owns the required programs but has never gotten around to implementing them.
"Our customers, for instance, use only about 30 percent of a software system's capabilities," says Mike Dunn, group vice president of sales for Fortna, another consulting and design firm. What often happens, he says, is that clients opt for a phased-in approach when they go to install new software. That is, rather than implement all of the modules at once, they decide to tackle the project in stages in order to minimize disruption. Trouble is, they never move on to the second and third phases. The modules end up gathering dust until a problem arises.
Trigger points
So how do you know when your software needs a tune-up? In many cases, the signs are obvious. For instance, with enterprise-level software, a big tip-off is rising operational costs (or costs that are out of line with expected norms). But performance problems aren't the only indicator that a software checkup is in order. You'll also want to re-evaluate the system if your company has recently made major structural changes to its operations —such as acquiring competitors, opening new distribution centers, or consolidating operations.
In the distribution end of the operation, indicators that your software might require some attention include lengthy order turnaround times, excessive touch points within a distribution center, and spiraling costs. Other warning signs are excessive travel times within a facility, difficulty locating products, and a disproportionate amount of paper-based processing. (See sidebar for a list of signs that your warehouse management system (WMS) might need a tune-up.)
When it comes to transportation operations, red flags include operational delays, a high percentage of empty backhauls, rising costs, and less-than-optimal vehicle cubing. These types of problems typically arise when a company changes its business strategy without making appropriate adjustments to its TMS —for instance, a supplier whose focus has shifted to online sales but continues to use software designed for LTL —rather than parcel —shippers. For that reason, the experts advise users to re-evaluate their software whenever the company introduces a process change that affects transportation.
Where to go for help
Let's say you've examined your software and found it wanting. Where can you turn for help? A good place to start is with the company that either supplied or implemented the software in the first place. These types of specialists have the experience to conduct an evaluation of the client's software usage and recommend improvements.
Some software vendors include evaluation and update services as part of their ongoing maintenance contracts. One such supplier is itelligence Inc., which provides implementation and support services to users of SAP solutions. "We take an active part with our SAP maintenance customers to keep them up to date and informed of what is new with the software. We do it proactively," says Stefan Hoffmann, the company's industry solution manager.
Another option is to bring in an outside specialist. Typically, these companies come in and review the client's operations and then develop a list of 10 to 20 recommendations for boosting the system's effectiveness. The client can then start with the easiest fixes and move on to the others as time and budgets permit.
"It helps to have some level of evaluation from the outside," notes Sedlak's Mueller. "It brings another perspective, outside thoughts, and ideas."
Regardless of who provides the support, Dunn of Fortna cautions software users not to let too much time elapse between checkups. "Tune-ups are critical for getting optimization out of the software, and they are not done nearly often enough," he says.
As for the optimal service interval, Dunn recommends annual software assessments. If a company waits too long to make necessary changes or has major needs that aren't being addressed, the situation may eventually reach a point where a tune-up is not enough, he explains. The company might have no choice but to invest in an upgrade or install a new system altogether.
Software only goes so far
As effective as software modifications can be, sometimes they're simply not enough to provide the desired result. In these cases, adjustments to the material handling systems or other processes may be needed to gain additional functionality.
"Software may get us 80 percent of where we want to be, but it might take changing the processes to get the rest," says Mueller. "But it always starts with evaluating where you want those processes to be and then making the software work for that."
Of course, this assumes the software has the capacity to accommodate changes in the first place. That's where the initial software selection comes in. To ensure their long-term needs are met, the experts advise users to pick systems that are flexible and will allow them to add functionality as their business grows.
"More and more, deciding on a software system can be a 10- to 15-year decision. It helps to choose software that can provide new functionality as it is introduced to the market," says Hoffmann.
Your WMS may need a tune-up if ...
... your business has changed and the new flow of goods calls for new processing methods.
... you're not familiar with many of the WMS's features.
... you suspect additional modules or bolt-on applications would provide further optimization opportunities, but you're not sure.
... you feel your order fulfillment operations require too much travel time or too many product touches.
... your operators rely heavily on spreadsheets or perform several system look-ups prior to completing a transaction.
... you're still picking orders in sequence even though you believe batching orders by type or characteristics would maximize throughput.
... your warehouse layout/flow hasn't changed in the last 10 years even though your business has undergone major changes—like a shift to e-commerce or the addition of a wholesale channel.
... your workers resort to a lot of manual processes or work-arounds for operations that should be systemically driven.
Worldwide air cargo rates rose to a 2024 high in November of $2.76 per kilo, despite a slight (-2%) drop in flown tonnages compared with October, according to analysis by WorldACD Market data.
The healthy rate comes as demand and pricing both remain significantly above their already elevated levels last November, the Dutch firm said.
The new figures reflect worldwide air cargo markets that remain relatively strong, including shipments originating in the Asia Pacific, but where good advance planning by air cargo stakeholders looks set to avert a major peak season capacity crunch and very steep rate rises in the final weeks of the year, WorldACD said.
Despite that effective planning, average worldwide rates in November rose by 6% month on month (MoM), based on a full-market average of spot rates and contract rates, taking them to their highest level since January 2023 and 11% higher, year on year (YoY). The biggest MoM increases came from Europe (+10%) and Central & South America (+9%) origins, based on the more than 450,000 weekly transactions covered by WorldACD’s data.
But overall global tonnages in November were down -2%, MoM, with the biggest percentage decline coming from Middle East & South Asia (-11%) origins, which have been highly elevated for most of this year. But the -4%, MoM, decrease from Europe origins was responsible for a similar drop in tonnage terms – reflecting reduced passenger belly capacity since the start of aviation’s winter season from 27 October, including cuts in passenger services by European carriers to and from China.
Each of those points could have a stark impact on business operations, the firm said. First, supply chain restrictions will continue to drive up costs, following examples like European tariffs on Chinese autos and the U.S. plan to prevent Chinese software and hardware from entering cars in America.
Second, reputational risk will peak due to increased corporate transparency and due diligence laws, such as Germany’s Supply Chain Due Diligence Act that addresses hotpoint issues like modern slavery, forced labor, human trafficking, and environmental damage. In an age when polarized public opinion is combined with ever-present social media, doing business with a supplier whom a lot of your customers view negatively will be hard to navigate.
And third, advances in data, technology, and supplier risk assessments will enable executives to measure the impact of disruptions more effectively. Those calculations can help organizations determine whether their risk mitigation strategies represent value for money when compared to the potential revenues losses in the event of a supply chain disruption.
“Looking past the holidays, retailers will need to prepare for the typical challenges posed by seasonal slowdown in consumer demand. This year, however, there will be much less of a lull, as U.S. companies are accelerating some purchases that could potentially be impacted by a new wave of tariffs on U.S. imports,” Andrei Quinn-Barabanov, Senior Director – Supplier Risk Management Solutions at Moody’s, said in a release. “Tariffs, sanctions and other supply chain restrictions will likely be top of the 2025 agenda for procurement executives.”
As holiday shoppers blitz through the final weeks of the winter peak shopping season, a survey from the postal and shipping solutions provider Stamps.com shows that 40% of U.S. consumers are unaware of holiday shipping deadlines, leaving them at risk of running into last-minute scrambles, higher shipping costs, and packages arriving late.
The survey also found a generational difference in holiday shipping deadline awareness, with 53% of Baby Boomers unaware of these cut-off dates, compared to just 32% of Millennials. Millennials are also more likely to prioritize guaranteed delivery, with 68% citing it as a key factor when choosing a shipping option this holiday season.
Of those surveyed, 66% have experienced holiday shipping delays, with Gen Z reporting the highest rate of delays at 73%, compared to 49% of Baby Boomers. That statistical spread highlights a conclusion that younger generations are less tolerant of delays and prioritize fast and efficient shipping, researchers said. The data came from a study of 1,000 U.S. consumers conducted in October 2024 to understand their shopping habits and preferences.
As they cope with that tight shipping window, a huge 83% of surveyed consumers are willing to pay extra for faster shipping to avoid the prospect of a late-arriving gift. This trend is especially strong among Gen Z, with 56% willing to pay up, compared to just 27% of Baby Boomers.
“As the holiday season approaches, it’s crucial for consumers to be prepared and aware of shipping deadlines to ensure their gifts arrive on time,” Nick Spitzman, General Manager of Stamps.com, said in a release. ”Our survey highlights the significant portion of consumers who are unaware of these deadlines, particularly older generations. It’s essential for retailers and shipping carriers to provide clear and timely information about shipping deadlines to help consumers avoid last-minute stress and disappointment.”
For best results, Stamps.com advises consumers to begin holiday shopping early and familiarize themselves with shipping deadlines across carriers. That is especially true with Thanksgiving falling later this year, meaning the holiday season is shorter and planning ahead is even more essential.
According to Stamps.com, key shipping deadlines include:
December 13, 2024: Last day for FedEx Ground Economy
December 18, 2024: Last day for USPS Ground Advantage and First-Class Mail
December 19, 2024: Last day for UPS 3 Day Select and USPS Priority Mail
December 20, 2024: Last day for UPS 2nd Day Air
December 21, 2024: Last day for USPS Priority Mail Express
Measured over the entire year of 2024, retailers estimate that 16.9% of their annual sales will be returned. But that total figure includes a spike of returns during the holidays; a separate NRF study found that for the 2024 winter holidays, retailers expect their return rate to be 17% higher, on average, than their annual return rate.
Despite the cost of handling that massive reverse logistics task, retailers grin and bear it because product returns are so tightly integrated with brand loyalty, offering companies an additional touchpoint to provide a positive interaction with their customers, NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a release. According to NRF’s research, 76% of consumers consider free returns a key factor in deciding where to shop, and 67% say a negative return experience would discourage them from shopping with a retailer again. And 84% of consumers report being more likely to shop with a retailer that offers no box/no label returns and immediate refunds.
So in response to consumer demand, retailers continue to enhance the return experience for customers. More than two-thirds of retailers surveyed (68%) say they are prioritizing upgrading their returns capabilities within the next six months. In addition, improving the returns experience and reducing the return rate are viewed as two of the most important elements for businesses in achieving their 2025 goals.
However, retailers also must balance meeting consumer demand for seamless returns against rising costs. Fraudulent and abusive returns practices create both logistical and financial challenges for retailers. A majority (93%) of retailers said retail fraud and other exploitive behavior is a significant issue for their business. In terms of abuse, bracketing – purchasing multiple items with the intent to return some – has seen growth among younger consumers, with 51% of Gen Z consumers indicating they engage in this practice.
“Return policies are no longer just a post-purchase consideration – they’re shaping how younger generations shop from the start,” David Sobie, co-founder and CEO of Happy Returns, said in a release. “With behaviors like bracketing and rising return rates putting strain on traditional systems, retailers need to rethink reverse logistics. Solutions like no box/no label returns with item verification enable immediate refunds, meeting customer expectations for convenience while increasing accuracy, reducing fraud and helping to protect profitability in a competitive market.”
The research came from two complementary surveys conducted this fall, allowing NRF and Happy Returns to compare perspectives from both sides. They included one that gathered responses from 2,007 consumers who had returned at least one online purchase within the past year, and another from 249 e-commerce and finance professionals from large U.S. retailers.
The “series A” round was led by Andreessen Horowitz (a16z), with participation from Y Combinator and strategic industry investors, including RyderVentures. It follows an earlier, previously undisclosed, pre-seed round raised 1.5 years ago, that was backed by Array Ventures and other angel investors.
“Our mission is to redefine the economics of the freight industry by harnessing the power of agentic AI,ˮ Pablo Palafox, HappyRobotʼs co-founder and CEO, said in a release. “This funding will enable us to accelerate product development, expand and support our customer base, and ultimately transform how logistics businesses operate.ˮ
According to the firm, its conversational AI platform uses agentic AI—a term for systems that can autonomously make decisions and take actions to achieve specific goals—to simplify logistics operations. HappyRobot says its tech can automate tasks like inbound and outbound calls, carrier negotiations, and data capture, thus enabling brokers to enhance efficiency and capacity, improve margins, and free up human agents to focus on higher-value activities.
“Today, the logistics industry underpinning our global economy is stretched,” Anish Acharya, general partner at a16z, said. “As a key part of the ecosystem, even small to midsize freight brokers can make and receive hundreds, if not thousands, of calls per day – and hiring for this job is increasingly difficult. By providing customers with autonomous decision making, HappyRobotʼs agentic AI platform helps these brokers operate more reliably and efficiently.ˮ