We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • ::COVID-19 COVERAGE::
  • INDUSTRY PRESS ROOM
  • ABOUT
  • CONTACT
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • Analytics & Big Data
      • Best Practices
      • Change Me
      • Empowering Your Performance Edge
      • Logistics Problem Solving
      • One-Off Sound Off
      • Public Sector Logistics
      • Two Sides of the Logistics Coin
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • MODEX 2020
    • Upload Your Video
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
    • Mobile Apps
  • TRANSPORTATION
  • MATERIAL HANDLING
  • TECHNOLOGY
  • LIFT TRUCKS
  • PODCAST ETC
    • Podcast
    • Webcasts
    • Blogs
      • Analytics & Big Data
      • Best Practices
      • Change Me
      • Empowering Your Performance Edge
      • Logistics Problem Solving
      • One-Off Sound Off
      • Public Sector Logistics
      • Two Sides of the Logistics Coin
      • Submit your blog post
    • Events
    • White Papers
    • Industry Press Room
      • Upload Your News
    • New Products
      • Upload Your Product News
    • Conference Guides
    • Conference Reports
    • Newsletters
    • Mobile Apps
  • DCV-TV
    • DCV-TV 1: News
    • DCV-TV 2: Case Studies
    • DCV-TV 3: Webcasts
    • DCV-TV 4: Viewer Contributed
    • DCV-TV 5: Solution Profiles
    • MODEX 2020
    • Upload Your Video
Home » YRC to shippers: Got freight? Get a coupon!
newsworthy

YRC to shippers: Got freight? Get a coupon!

January 12, 2010
Mark B. Solomon
No Comments

YRC Worldwide Inc., in what is seen as an unusual attempt to attract new customers and retain its existing shipper base, is offering a $50-off coupon for each transaction generating $150 or more in freight charges.

The promotion, which runs until March 31, covers as many as 10 shipments, meaning shippers can earn up to $500 in discount coupons. Each coupon would be issued in the form of stickers that would be affixed to the "Special Instructions" section of the shipper's bill of lading, YRC said on its Web site. Each transaction must meet or exceed $150 in freight charges after any discounts, value-added charges known as "accessorials," and applicable fuel surcharges are factored in.

In a statement, YRC said "at any one time, promotions, offers, and sale initiatives are available for all customers, as a normal course of business." The company declined further comment.

The YRC promotion is the latest illustration of the lengths less-than-truckload (LTL) carriers will go to win and keep business in a market beset by soft demand, persistent overcapacity and aggressive rate-cutting. In the fall, FedEx Freight, one of YRC's chief rivals, rolled out a "90-for-90 program," which offered discounts of 90 percent off tariff rates for a 90-day period. It is believed the program is still in place.

Satish Jindel, president of SJ Consulting Group Inc., a Pittsburgh-based transport and logistics consultancy, says this is the first time he's seen a promotional offer like this in his 25 years in the industry. Jindel believes YRC, which survived a brush with bankruptcy on New Year's Eve by getting its bondholders to swap $530 million in debt for 1 billion newly issued equity shares, stands a decent chance of surviving in 2010 and beyond. However, he doubts a program like this will do much to drive profitable revenue.

Transportation Trucking Less-than-Truckload
KEYWORDS FedEx Freight YRC Worldwide
  • Related Articles

    YRC confirms bid to buy Arkansas Best; source says YRC made a preliminary offer of $18 per share

    FedEx Freight hits non-contract shippers with a near 7 percent rate hike

    Change in government safety rating at YRC Freight not a safety risk, expert says

Marksolomon
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.

Recent Articles by Mark Solomon

Coming together for road safety: interview with Joshua Girard

Off the rails

Freight rate spikes shaking up the C-suite

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • A look into the future of robotics

  • Exotec Skypod System Adopted by Gap Inc. to Optimize Returns Process

  • A primer on warehouse robots

  • Roadrunner Freight bolsters LTL capabilities with $50 million in new backing

  • Truck driver availability tightens to three-year low, ACT says

Now Playing on DCV-TV

B56eecf1 4687 42a4 865e c3f3223925f7

How serious are you about controlling your freight costs?

DCV-TV 4: Viewer Contributed
If you’ve been feeling like your freight budget is under attack, you’re in good company! Whether you’re looking at the ocean, parcel, LTL, truckload, or air markets, capacity is tight and prices are soaring.RELATED RESOURCES:Rapid AssessmentVisit our websiteSubscribe to our YouTube Channel

FEATURED WHITE PAPERS

  • Special Report: Supply Chain Trends in Retail & Consumer Goods

  • Fortify Your Operational Resilience

  • Cold Storage Automation: Leveraging Advanced Technologies to Meet Increasing Demand

  • The modern warehouse: Maximizing productivity and capacity

View More

Subscribe to DC Velocity Magazine

GET YOUR FREE SUBSCRIPTION
  • SUBSCRIBE
  • NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2021. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing