Panama project threatens West Coast ports' lock on Asia trade
The ports of Los Angeles and Long Beach are already feeling the squeeze from higher costs and weaker volumes. Now, they face a new challenge from an expanded Panama Canal.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The past seven years have been interesting times at the ports of Los Angeles and Long Beach.
In October 2002, a management lockout of waterfront labor led to a 10-day shutdown during the
peak shipping season. In 2004, an avalanche of Asian imports clogged the ports almost beyond
recognition, creating supply chain nightmares for shippers, carriers, and retailers. For the past
two years, the ports have been the battleground between local officials and the trucking industry
over the constitutionality of the ports' clean air plan, a sweeping initiative that truckers see as
unlawful interference in interstate commerce by a local government. And the ports have borne the
brunt of the worldwide economic downturn and the sharp fall-off in Asian import traffic into the
United States.
Despite high costs, regulatory burdens, and the congestion issues that have plagued the two
ports, about 60 percent of all U.S. seagoing containerized traffic still moves through their
gates. To many, the twin ports remain the barometer by which the health of domestic and global
commerce is measured.
Now, the ports face a new challenge to their competitive position, one that could not only
lead to a significant and permanent diversion of cargoes but could also have implications for
the warehousing and distribution center infrastructures in the Los Angeles basin and across
the nation.
The Panama Canal is in the midst of its biggest expansion since its completion in 1914.
The megaproject will create a new lane of traffic along the canal by constructing two lock
complexes, one on the Atlantic side and another on the Pacific side. The work also calls for
the widening of existing navigational channels, excavating for access channels to the new locks,
and a deepening of the channel system to about 60 feet.
The project, which is expected to double the Panama Canal's total capacity, will enable the
canal to accommodate ships built to carry a maximum of 12,600 twenty-foot equivalent unit (TEU)
containers, up from a ceiling of 4,400 TEUs today. According to the Panama Maritime Authority,
8.4 million TEUs will transit the canal in 2015, a sharp increase from the 6.6 million expected
to move through in 2010.
More traffic routed through the Isthmus could mean less cargo entering the West Coast ports.
Retailers and other importers with operations along the East and Gulf coasts may prefer an
all-water routing that delivers containers to facilities relatively near their destinations and does so at a lower per-unit cost than the traditional method of offloading containers on the West
Coast and moving them hundreds or even thousands of miles via rail intermodal service.
In a summer 2009 study, Jones Lang LaSalle Inc., a Chicago-based real-estate company with a
supply chain practice, predicted the ports of L.A./Long Beach, Oakland, Seattle/Tacoma, and Portland
would lose up to 25 percent of their existing cargo base to East and Gulf coast ports in the
decades to come. JLL says traffic diversion will be caused by the expansion of the canal and
escalating competition from Eastern ports seeking to leverage that expansion to attract more of
the trans-Pacific container trade.
One port that appears ready to rumble is the Port of Charleston, S.C. Port officials believe the
canal's expansion will put up to 2 million TEUs in play and that its 47-foot drafts at the entrance
channel will be more than sufficient to handle containerships carrying up to 8,000 TEUs.
To meet anticipated demand, Charleston says it is building a container terminal at the city's
former naval base that will increase container handling capacity by 50 percent. The 60-mile area
around the port will gain more than 20 million square feet of production and distribution capacity
over the next few years, with 3 million square feet expected to come online in 2009 alone, port
officials say.
Fears overblown
Not everyone believes the canal's expansion spells big trouble for Los Angeles and Long Beach.
Curtis Spencer, president of IMS Worldwide Inc., a Webster, Texas-based industrial property firm,
says the ports will suffer no more than 10 percent market share erosion, a figure that includes
traffic diversion of 5 percent that has already occurred since the 2005–2007 peak.
Spencer says share losses will be capped by the ports' favorable geographic proximity to Asian
production centers and the ability of railroads serving the Los Angeles basin to slash intermodal
rates to discourage cargo diversion.
"The Western railroads will lower their rates in an instant if they see market share erosion
get to 10 percent," Spencer says. He adds, however, that the ports are unlikely to ever recapture
the tonnage diverted elsewhere.
Port officials say they don't expect to lose much additional business due to the canal expansion,
noting that some large retailers have already added distribution centers on the East Coast that
could be fed by the canal.
"If retailers have the need to send goods all-water, they're most likely already doing so today
and don't need to wait for the larger ships," says Rachel Campbell, a spokeswoman for the Port of
Los Angeles.
Campbell says the lower per-unit costs of an all-water movement through an expanded canal could
be offset by the higher tolls that could be imposed on operators of the larger vessels. "How much
diversion occurs will still depend on rates and service times," she says.
APL, the container shipping and logistics giant, shares the same wait-and-see attitude. As
spokesman Mike Zampa puts it: "Some cargo diversion is likely. But it's difficult to say what the
level of activity will be."
Zampa says any shifts in tonnage will depend on market conditions, port and rail pricing
strategies, and the "ability of East and Gulf coast ports to accommodate the larger vessels that
will transit the Panama Canal after expansion." The ports' capability to handle the biggest of
those ships remains an open question. Currently, Los Angeles/Long Beach, Norfolk, Va., and
Mexico's Lázaro Cardenas are the only North American ports with drafts of 50 feet or deeper. The
Port of New York & New Jersey and the Port of Mobile, Ala., have tapped the public markets for
financing to pay for berth widening and deepening projects.
A ripple effect
Any shift in traffic patterns is likely to have a knock-on effect on the industrial properties that
surround the nation's ports. A flurry of building during boom times has led to a glut of industrial
space around seaports, according to the Jones Lang LaSalle report. The firm cites Houston,
Jacksonville, Fla., and Savannah, Ga., as three of the markets where space is especially
abundant.
Spencer of IMS Worldwide doesn't see much oversupply of warehousing and distribution center
space around seaport facilities. However, he acknowledges that market share erosion at Los Angeles
and Long Beach is likely to put pricing pressure on the facilities that surround the ports.
It appears some markets are already feeling the pressure. John Talhelm, head of JLL's Houston
office, says oversupply at Houston has "shifted the leverage to the tenant," with creditworthy
businesses able to negotiate perks ranging from free rent to substantial improvements to the
property. In northern New Jersey, an abundance of industrial space surrounding the Port of New
York & New Jersey has created "wonderful opportunities" for importers, exporters, and 3PLs seeking
to snatch up prime real estate at reasonable prices, according to Stephen F. Blau, director of
corporate services for NAI Mertz, an industrial property developer in Mt. Laurel, N.J.
Still, there seems to be an allure to waterfront property that has historically insulated it
from market fluctuations. Blau cites the example of New York City's Manhattan waterfront, once
ringed by docks and warehouses but now home to high-end residential and commercial development.
"We live in a world in which yesterday's sweat shops are today's trendy loft apartments," he says.
"Although the use may change, there will always be demand for waterfront properties."
E-commerce activity remains robust, but a growing number of consumers are reintegrating physical stores into their shopping journeys in 2024, emphasizing the need for retailers to focus on omnichannel business strategies. That’s according to an e-commerce study from Ryder System, Inc., released this week.
Ryder surveyed more than 1,300 consumers for its 2024 E-Commerce Consumer Study and found that 61% of consumers shop in-store “because they enjoy the experience,” a 21% increase compared to results from Ryder’s 2023 survey on the same subject. The current survey also found that 35% shop in-store because they don’t want to wait for online orders in the mail (up 4% from last year), and 15% say they shop in-store to avoid package theft (up 8% from last year).
“Retail and e-commerce continue to evolve,” Jeff Wolpov, Ryder’s senior vice president of e-commerce, said in a statement announcing the survey’s findings. “The emergence of e-commerce and growth of omnichannel fulfillment, particularly over the past four years, has altered consumer expectations and behavior dramatically and will continue to do so as time and technology allow.
“This latest study demonstrates that, while consumers maintain a robust
appetite for e-commerce, they are simultaneously embracing in-person shopping, presenting an impetus for merchants to refine their omnichannel strategies.”
Other findings include:
• Apparel and cosmetics shoppers show growing attraction to buying in-store. When purchasing apparel and cosmetics, shoppers are more inclined to make purchases in a physical location than they were last year, according to Ryder. Forty-one percent of shoppers who buy cosmetics said they prefer to do so either in a brand’s physical retail location or a department/convenience store (+9%). As for apparel shoppers, 54% said they prefer to buy clothing in those same brick-and-mortar locations (+9%).
• More customers prefer returning online purchases in physical stores. Fifty-five percent of shoppers (+15%) now say they would rather return online purchases in-store–the first time since early 2020 the preference to Buy Online Return In-Store (BORIS) has outweighed returning via mail, according to the survey. Forty percent of shoppers said they often make additional purchases when picking up or returning online purchases in-store (+2%).
• Consumers are extremely reliant on mobile devices when shopping in-store. This year’s survey reveals that 77% of consumers search for items on their mobile devices while in a store, Ryder said. Sixty-nine percent said they compare prices with items in nearby stores, 58% check availability at other stores, 31% want to learn more about a product, and 17% want to see other items frequently purchased with a product they’re considering.
Ryder said the findings also underscore the importance of investing in technology solutions that allow companies to provide customers with flexible purchasing options.
“Omnichannel strength is not a fad; it is a strategic necessity for e-commerce and retail businesses to stay competitive and achieve sustainable success in 2024 and beyond,” Wolpov also said. “The findings from this year’s study underscore what we know our customers are experiencing, which is the positive impact of integrating supply chain technology solutions across their sales channels, enabling them to provide their customers with flexible, convenient options to personalize their experience and heighten customer satisfaction.”
Transportation industry veteran Anne Reinke will become president & CEO of trade group the Intermodal Association of North America (IANA) at the end of the year, stepping into the position from her previous post leading third party logistics (3PL) trade group the Transportation Intermediaries Association (TIA), both organizations said today.
Meanwhile, TIA today announced that insider Christopher Burroughs would fill Reinke’s shoes as president & CEO. Burroughs has been with TIA for 13 years, most recently as its vice president of Government Affairs for the past six years, during which time he oversaw all legislative and regulatory efforts before Congress and the federal agencies.
Before her four years leading TIA, Reinke spent two years as Deputy Assistant Secretary with the U.S. Department of Transportation and 16 years with CSX Corporation.
National nonprofit Wreaths Across America (WAA) kicked off its 2024 season this week with a call for volunteers. The group, which honors U.S. military veterans through a range of civic outreach programs, is seeking trucking companies and professional drivers to help deliver wreaths to cemeteries across the country for its annual wreath-laying ceremony, December 14.
“Wreaths Across America relies on the transportation industry to move the mission. The Honor Fleet, composed of dedicated carriers, professional drivers, and other transportation partners, guarantees the delivery of millions of sponsored veterans’ wreaths to their destination each year,” Courtney George, WAA’s director of trucking and industry relations, said in a statement Tuesday. “Transportation partners benefit from driver retention and recruitment, employee engagement, positive brand exposure, and the opportunity to give back to their community’s veterans and military families.”
WAA delivers wreaths to more than 4,500 locations nationwide, and as of this week had added more than 20 loads to be delivered this season. The wreaths are donated by sponsors from across the country, delivered by truckers, and laid at the graves of veterans by WAA volunteers.
Wreaths Across America
Transportation companies interested in joining the Honor Fleet can visit the WAA website to find an open lane or contact the WAA transportation team at trucking@wreathsacrossamerica.org for more information.
Krish Nathan is the Americas CEO for SDI Element Logic, a provider of turnkey automation solutions and sortation systems. Nathan joined SDI Industries in 2000 and honed his project management and engineering expertise in developing and delivering complex material handling solutions. In 2014, he was appointed CEO, and in 2022, he led the search for a strategic partner that could expand SDI’s capabilities. This culminated in the acquisition of SDI by Element Logic, with SDI becoming the Americas branch of the company.
A native of the U.K., Nathan received his bachelor’s degree in manufacturing engineering from Coventry University and has studied executive leadership at Cranfield University.
Q: How would you describe the current state of the supply chain industry?
A: We see the supply chain industry as very dynamic and exciting, both from a growth perspective and from an innovation perspective. The pandemic hangover is still impacting decisions to nearshore, and that has resulted in a spike in business for us in both the USA and Mexico. Adding new technology to our portfolio has been a significant contributor to our continued expansion.
Q: Distributors were making huge tech investments during the pandemic simply to keep up with soaring consumer demand. How have things changed since then?
A: The consumer demand for e-commerce certainly appears to have cooled since the pandemic high, but our clients continue to see steady growth. Growth, combined with low unemployment and high labor costs, continues to make automation a good investment for many companies.
Q: Robotics are still in high demand for material handling applications. What are some of the benefits of these systems?
A: As an organization, we are investing heavily in software that will allow Element Logic to offer solutions for robotic picking that are hardware-agnostic. We have had success deploying unit picking for order fulfillment solutions and unit placing of items onto tray-based sorters.
From a benefit point of view, we’ve seen the consistency of a given operation improve. For example, the placement accuracy of a product onto a tray is far higher from a robotic arm than from a person. In order fulfillment applications, two of the biggest benefits are reliability and hours of operation. The robots don't call in sick, and they are happy to work 22 hours a day!
Q: SDI Element Logic offers a wide range of automated solutions, including automated storage and sortation equipment. What criteria should distributors use to determine what type of system is right for them?
A: There are a significant number of factors to consider when thinking about automation. In my experience, automation pays for itself in three key ways: It saves space, it increases the efficiency of labor, and it improves accuracy. So evaluating which of these will be [most] beneficial and quantifying the associated savings will lead to a “right sized” investment in technology.
Another important factor to consider is product mix. With a small SKU (stock-keeping unit) base, often automation doesn’t make sense. And with a huge SKU base, there will be products that don’t lend themselves to automation.
With any significant investment, you need to partner with an organization that has deep experience with the technologies that are being considered and … in-depth knowledge of the process that is being automated.
Q: How can a goods-to-person system reduce the amount of labor needed to fill orders?
A: In most order picking operations, there is a considerable amount of walking between pick faces to find the SKUs associated with a given order or set of orders. Goods-to-person eliminates the walking and allows the operator to just pick. I have seen studies that [show] that 75% of the time [required] to assemble an order in a manual picking environment is walking or “non-picking” time. So eliminating walking will reduce the amount of labor needed.
The goods-to-person approach also fits perfectly with robotic picking, so even the actual picking aspect of order assembly can be automated in some instances. For these reasons, [automation offers] a significant opportunity to reduce the labor needed to fulfill a customer order.
Q: If you could pick one thing a company should do to improve its distribution center operations, what would it be?
A: Evaluate. Evaluate the opportunities for improving by considering automation. In my experience, the challenge most companies have is recognizing that automation is an alternative. The barrier to entry is far lower than most people think!
Toyota Material Handling and its nationwide network of dealers showcased their commitment to improving their local communities during the company’s annual “Lift the Community Day.” Since 2021, Toyota associates have participated in an annual day-long philanthropic event held near Toyota’s Columbus, Indiana, headquarters. This year, the initiative expanded to include participation from Toyota’s dealers, increasing the impact on communities throughout the U.S. A total of 324 Toyota associates completed 2,300 hours of community service during this year’s event.
The PMMI Foundation, the charitable arm of PMMI, The Association for Packaging and Processing Technologies, awarded nearly $200,000 in scholarships to students pursuing careers in the packaging and processing industry. Each year, the PMMI Foundation provides academic scholarships to students studying packaging, food processing, and engineering to underscore its commitment to the future of the packaging and processing industry.
Truck leasing and fleet management services provider Fleet Advantage hosted its “Kids Around the Corner Foundation” back-to-school backpack drive in July. During the event, company associates assembled 200 backpacks filled with essential school supplies for high school-age students. The backpacks were then delivered to Henderson Behavioral Health’s Youth & Family Services location in Tamarac, Florida.
For the past seven years, third-party logistics service specialist ODW Logistics has provided logistics support for the Pelotonia Ride Weekend, a campaign to raise funds for cancer research at The Ohio State University’s Comprehensive Cancer Center–Arthur G. James Cancer Hospital and Richard J. Solove Research Institute. As in the past, ODW provided inventory management services and transportation for the riders’ bicycles at this year’s event. In all, some 7,000 riders and 3,000 volunteers participated in the ride weekend.