For three decades, the world's largest home improvement chain operated without anything resembling a conventional distribution network. Now it's scrambling to turn that fixer-upper system into a showplace.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
The remarkable story of the Home Depot has many chapters. But supply chain excellence never made the book.
For its first 30 years, a period in which the company set all kinds of retail growth records, the Atlanta-based home improvement giant virtually ignored its supply chain—a fact even its top supply chain executive freely acknowledges. "Supply chain had not been the focus of the company for many years," says Mark Holifield, who joined Home Depot as senior vice president of supply chain in 2006. "Management instead had [its] focus on growing its stores."
Holifield defends the company's emphasis on expansion as right for the time, which is hard to argue with given the retailer's history of double- and even triple-digit annual growth. But by the time he arrived at Big Orange, times—and market conditions—had changed. Home Depot was confronting several challenges that were about to thrust the supply chain into the spotlight and put Holifield at the center of the action.
One was the downturn in the housing sector. As construction and credit began to dry up, Home Depot moved swiftly to cut expenses by streamlining its operations. As Chairman and CEO Frank Blake puts it, "A downturn is a terrible thing to waste."
Another was the realization that the retailer could no longer afford to ignore the logistics side of the business. After nearly three decades of operation, Home Depot had little in the way of a formal distribution network. Vendors and suppliers shipped merchandise directly to the retailer's cavernous warehouse stores, which served as their own distribution centers. At an average of more than 100,000 square feet, the facilities were easily able to accommodate vast inventories of building materials and supplies.
But as the business evolved, that model began to fall apart. Over the years, the retailer, which had saturated the major metropolitan markets, had turned its sights on secondary markets, where it had begun building smaller stores that were more in keeping with the markets they served. But the smaller stores lacked the space to house vast inventories, making them particularly vulnerable to stock-outs and other forecasting errors. Eventually, customers began to notice that items weren't always available when they came looking for them. And that was something Home Depot was unwilling to tolerate. "In-stock is a key issue with any retailer," Holifield says.
Old versus new Although it was clear they were looking at the supply chain equivalent of a total rehab, Holifield and his team were undeterred. After conducting a distribution network study, they came up with a strategy for rebuilding Home Depot's distribution process and reining in costs by centralizing operations. That would be a big change for Home Depot, which had traditionally left many key decisions to the individual stores. Take ordering, for example. When Holifield came on board in 2006, about 70 percent of items were ordered by store managers; only 30 percent were ordered centrally.
The retailer's transportation model was equally store-centric. At the time of Holifield's arrival, about 80 percent of products were shipped directly from vendors to stores. The remaining 20 percent moved through a variety of distribution channels, including company-owned lumber handling facilities, import warehouses, and centers known as "carton DCs" that were designed to handle bulky items. In addition, a small percentage of orders moved through Home Depot-operated LTL consolidation points, known as transit centers.
That will all change under the new strategy. While in the past, only 20 percent of goods moved through company-run DCs, the new plan calls for half of the goods sold by the company (by value) to move through Home Depot facilities.
At the core of the new strategy is construction of 24 rapid deployment centers (RDCs). The RDCs, which will be strategically located throughout the country, will each serve approximately 100 stores. These will be flow-through distribution facilities engineered for the swift cross-docking of large volumes of merchandise, so very little will be stored in them. Most products will ship within 24 hours of arrival, according to Holifield.
The RDCs will receive freight in pallet loads that can be broken down for case-level shipments, but they will also have the flexibility to accommodate limited split-case picking. Some— but not all—of the facilities will be automated. The first automated facility, which features print-and-apply systems as well as a sliding shoe sorter, opened in April in Valdosta, Ga. Right now, eight RDCs are operational. All 24 are expected to be up and running by the end of 2010. As the facilities come on line, responsibility for ordering is being transferred from the stores to the RDCs. The plan calls for 75 percent of items to be centrally ordered through these centers.
Items not suitable for cross-dockingat the RDCs will continue to move through other channels. These include lumber, which will continue to flow through the lumber DCs; imports; and bulky domestic products like lawn tractors. About 20 percent of items will still ship directly from vendors to stores. These include products supplied by regional vendors and items like trees and other live plants that require specialized handling.
With the RDCs in place, the transit facilities will no longer be needed. They will close as the RDCs serving their areas come on line, Holifield says.
The ripple effect Although only a third of the RDCs are up and running at this point, Home Depot is already seeing some benefits. One is increased flexibility. With products now flowing through the centers, decisions on which products to ship to which stores can be postponed until the last minute. As a result, the company is doing a better job of store replenishment, according to Holifield. In addition, forecasting errors have dropped significantly. "It is far easier to be right with forecasting for 100 stores, than [for] one store as it was before," he says.
Out-of-stocks have been reduced by half, and customers find product available 98.8 percent of the time, says Holifield. And because replenishment functions have migrated closer to stores, overall inventory has also been reduced by $1 billion on a year-over-year basis, he adds. Holifield expects to see further inventory benefits as more RDCs come on line. It's not just Home Depot that's profiting from the new initiative. The benefits are filtering down to its vendors as well.
"It's huge for our suppliers," says Holifield. For example, the move to centralized ordering means suppliers now have just one order to process instead of a hundred POs from individual stores, he says. In addition, suppliers can now ship their products in truckload quantities to the RDCs, which is much cheaper than sending LTL shipments to individual stores. The combined savings have enabled Home Depot to negotiate better prices with its vendors, which further reduces overall costs, Holifield says.
As one of the world's biggest users of transportation services, Home Depot has also been able to negotiate better deals on outbound transportation, Holifield says. The retailer is also doing a better job of carrier selection and controlling its overall transportation spend, he adds.
Although all of these changes have helped streamline its supply chain operations, Holifield What the whole network is about is providing on-time and accurate service to our stores so that they can focus on the customers," he says.
help wanted
Housing and construction may be slumping, but Home Depot is pressing ahead with plans to open 24 new fast-flow rapid deployment centers (RDCs) around the country. Eight centers are now open and more are under construction. Still, Mark Holifield, the company's senior vice president of supply chain, isn't ready to relax. Nothing can be accomplished, he says, until he has hired the right people to staff the facilities.
Holifield is currently looking for capable people to help manage the new RDCs. Check out this site if you'd like to make Home Depot your new home away from home.
Supply chain planning (SCP) leaders working on transformation efforts are focused on two major high-impact technology trends, including composite AI and supply chain data governance, according to a study from Gartner, Inc.
"SCP leaders are in the process of developing transformation roadmaps that will prioritize delivering on advanced decision intelligence and automated decision making," Eva Dawkins, Director Analyst in Gartner’s Supply Chain practice, said in a release. "Composite AI, which is the combined application of different AI techniques to improve learning efficiency, will drive the optimization and automation of many planning activities at scale, while supply chain data governance is the foundational key for digital transformation.”
Their pursuit of those roadmaps is often complicated by frequent disruptions and the rapid pace of technological innovation. But Gartner says those leaders can accelerate the realized value of technology investments by facilitating a shift from IT-led to business-led digital leadership, with SCP leaders taking ownership of multidisciplinary teams to advance business operations, channels and products.
“A sound data governance strategy supports advanced technologies, such as composite AI, while also facilitating collaboration throughout the supply chain technology ecosystem,” said Dawkins. “Without attention to data governance, SCP leaders will likely struggle to achieve their expected ROI on key technology investments.”
The British logistics robot vendor Dexory this week said it has raised $80 million in venture funding to support an expansion of its artificial intelligence (AI) powered features, grow its global team, and accelerate the deployment of its autonomous robots.
A “significant focus” continues to be on expanding across the U.S. market, where Dexory is live with customers in seven states and last month opened a U.S. headquarters in Nashville. The Series B will also enhance development and production facilities at its UK headquarters, the firm said.
The “series B” funding round was led by DTCP, with participation from Latitude Ventures, Wave-X and Bootstrap Europe, along with existing investors Atomico, Lakestar, Capnamic, and several angels from the logistics industry. With the close of the round, Dexory has now raised $120 million over the past three years.
Dexory says its product, DexoryView, provides real-time visibility across warehouses of any size through its autonomous mobile robots and AI. The rolling bots use sensor and image data and continuous data collection to perform rapid warehouse scans and create digital twins of warehouse spaces, allowing for optimized performance and future scenario simulations.
Originally announced in September, the move will allow Deutsche Bahn to “fully focus on restructuring the rail infrastructure in Germany and providing climate-friendly passenger and freight transport operations in Germany and Europe,” Werner Gatzer, Chairman of the DB Supervisory Board, said in a release.
For its purchase price, DSV gains an organization with around 72,700 employees at over 1,850 locations. The new owner says it plans to investment around one billion euros in coming years to promote additional growth in German operations. Together, DSV and Schenker will have a combined workforce of approximately 147,000 employees in more than 90 countries, earning pro forma revenue of approximately $43.3 billion (based on 2023 numbers), DSV said.
After removing that unit, Deutsche Bahn retains its core business called the “Systemverbund Bahn,” which includes passenger transport activities in Germany, rail freight activities, operational service units, and railroad infrastructure companies. The DB Group, headquartered in Berlin, employs around 340,000 people.
“We have set clear goals to structurally modernize Deutsche Bahn in the areas of infrastructure, operations and profitability and focus on the core business. The proceeds from the sale will significantly reduce DB’s debt and thus make an important contribution to the financial stability of the DB Group. At the same time, DB Schenker will gain a strong strategic owner in DSV,” Deutsche Bahn CEO Richard Lutz said in a release.
Transportation industry veteran Anne Reinke will become president & CEO of trade group the Intermodal Association of North America (IANA) at the end of the year, stepping into the position from her previous post leading third party logistics (3PL) trade group the Transportation Intermediaries Association (TIA), both organizations said today.
Meanwhile, TIA today announced that insider Christopher Burroughs would fill Reinke’s shoes as president & CEO. Burroughs has been with TIA for 13 years, most recently as its vice president of Government Affairs for the past six years, during which time he oversaw all legislative and regulatory efforts before Congress and the federal agencies.
Before her four years leading TIA, Reinke spent two years as Deputy Assistant Secretary with the U.S. Department of Transportation and 16 years with CSX Corporation.
Serious inland flooding and widespread power outages are likely to sweep across Florida and other Southeast states in coming days with the arrival of Hurricane Helene, which is now predicted to make landfall Thursday evening along Florida’s northwest coast as a major hurricane, according to the National Oceanic and Atmospheric Administration (NOAA).
While the most catastrophic landfall impact is expected in the sparsely-population Big Bend area of Florida, it’s not only sea-front cities that are at risk. Since Helene is an “unusually large storm,” its flooding, rainfall, and high winds won’t be limited only to the Gulf Coast, but are expected to travel hundreds of miles inland, the weather service said. Heavy rainfall is expected to begin in the region even before the storm comes ashore, and the wet conditions will continue to move northward into the southern Appalachians region through Friday, dumping storm total rainfall amounts of up to 18 inches. Specifically, the major flood risk includes the urban areas around Tallahassee, metro Atlanta, and western North Carolina.
In addition to its human toll, the storm could exert serious business impacts, according to the supply chain mapping and monitoring firm Resilinc. Those will be largely triggered by significant flooding, which could halt oil operations, force mandatory evacuations, restrict ports, and disrupt air traffic.
While the storm’s track is currently forecast to miss the critical ports of Miami and New Orleans, it could still hurt operations throughout the Southeast agricultural belt, which produces products like soybeans, cotton, peanuts, corn, and tobacco, according to Everstream Analytics.
That widespread footprint could also hinder supply chain and logistics flows along stretches of interstate highways I-10 and I-75 and on regional rail lines operated by Norfolk Southern and CSX. And Hurricane Helene could also likely impact business operations by unleashing power outages, deep flooding, and wind damage in northern Florida portions of Georgia, Everstream Analytics said.
Before the storm had even touched Florida soil, recovery efforts were already being launched by humanitarian aid group the American Logistics Aid Network (ALAN). In a statement on Wednesday, the group said it is urging residents in the storm's path across the Southeast to heed evacuation notices and safety advisories, and reminding members of the logistics community that their post-storm help could be needed soon. The group will continue to update its Disaster Micro-Site with Hurricane Helene resources and with requests for donated logistics assistance, most of which will start arriving within 24 to 72 hours after the storm’s initial landfall, ALAN said.