vision quest

To help managers clearly articulate the mission and purpose of their supply chain, Ohio State University Professor Doug Lambert takes them to the starting point: the customer.

Lambert kicks off the Supply Chain Management Program, a seminar co-sponsored by Ohio State University and the Council of Supply Chain Management Professionals, by having participants think about customer relationship management and customer service management. From there, the program moves on to consider demand management, order fulfillment, supplier relationship management, and manufacturing flow management.

Next, participants will delve into product development, returns management, and electronically linking the supply chain. They will also learn skills and strategies that will help them become better managers, including modeling techniques, metric development, and relationship management.

At the end of the five-day supply chain vision quest—scheduled for April 14-18 in Ponte Vedra Beach, Fla.—participants will leave with a broader appreciation of the entire supply chain operation. For more information, visit http://fisher.osu.edu/centers/scm.