March 11, 2019

Trucker Tools, J.J. Keller form strategic partnership

Firms integrate platforms to provide freight brokers with more comprehensive shipment tracking data and driver/truck visibility from small fleets.

By DC Velocity Staff

Logistics technology firm Trucker Tools, LLC and transportation industry consultancy J.J. Keller & Associates are partnering to deliver faster, more accurate and comprehensive shipment location information to freight brokers and shippers from independent truckers and small fleets, the companies said March 7.

The companies said they have launched a platform integration that allows J.J. Keller Encompass customers the option to share load-specific truck location data from their J.J. Keller electronic logging devices (ELDs) with the Trucker Tools Load Track automated shipment tracking software.

The deal is one of the newest partnerships between an ELD provider and a cloud-based shipment tracking app following the implementation of the Federal Motor Carrier Safety Administration's ELD mandate last year.

The partnership allows J.J. Keller's customers to gain access to timely information about available loads from the Trucker Tools broker community via the Smart Capacity portal, or through the Trucker Tools Mobile Driver App, the companies said. Both access points allow users to quickly locate available loads from participating brokers and securely bid on them, they added.

"Pursuing this strategic initiative with Trucker Tools allows our ELog customers the option to share their truck location data with potential brokers and 3PLs to secure available loads in a timely and accurate manner-which translates to additional revenue opportunity for them," Tom Reader, senior director of marketing at J.J. Keller & Associates, Inc., said in a statement announcing the partnership. "It's a win-win for shippers, brokers and drivers across the industry who are exploring more efficient ways to secure and move freight."

Trucker Tools says dozens of freight brokerage firms utilize its Load Track automated shipment tracking software, as well as its Smart Capacity visibility, predictive freight-matching and carrier relationship management platform. The software is integrated with the GPS-enabled, smart-phone-based Trucker Tools Mobile Driver App, which the company says has been downloaded by more than 550,000 truckers and is being used by 110,000 small fleet operators. More than 600,000 customers use J.J. Keller's safety and regulatory compliance products and services, according to the company.

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