Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
The Industrial Truck Association (ITA) sponsored the eighth annual National Forklift Safety Day on June 8, 2021, an event designed to educate customers, government officials, and other stakeholders about the safe use of forklifts and the importance of training operators and pedestrians who work around forklifts. Typically held in Washington, D.C., with an educational program, regulatory updates, and meetings with members of Congress, this year’s event was limited to the educational segment and was presented as a webcast. Highlights include:
ITA President Brian Feehan and Jay Gusler, ITA Chairman and Executive Vice President of Operations,Mitsubishi Logisnext Americas, opened with remarks on the industry’s ongoing commitment to forklift safety. Gusler noted that the pandemic-created surge in e-commerce demand is a factor in the current “very robust” lift truck market. With many more forklifts in operation during the pandemic, he said, companies have had to innovate safety protocols while maintaining existing standards.
James Frederick, Deputy Assistant Secretary of Labor,Occupational Safety and Health Administration (OSHA), said that in FY 2019 (the most recent complete statistics) there were 79 forklift-related fatalities and 8,140 serious injuries. Since FY 2011, forklift-related fatalities increased by 19.7% and serious injuries increased by 32.8%. Temporary employees and those with a year or less in their current jobs are particularly at risk, he said, adding that four of the top five forklift-related violations cited in 2019 involved operator training.
Under the Biden Administration, Frederick said, OSHA will be “reinvigorated,” and the agency will enhance support for “often forgotten” frontline, vulnerable workers and small employers in essential industries. OSHA will also work to eliminate inequalities in workplace health and safety, and to ensure equal protection for all stakeholders. This initiative reflects a Biden Administration directive that federal agencies assess whether workers face systemic barriers to accessing programs benefits and opportunities. In fact, Frederick said, some workers do not receive the same level of safety training as other employees because of language differences, race, ethnicity, immigration status, or other factors.
Tony Sciarotta, Executive Director and Publisher, Reverse Logistics Association (RLA), and Jess Dankert, Vice President for Supply Chain, Retail Industry Leaders Association (RILA), discussed some of the challenges their industries—which heavily rely on warehouses, distribution centers, and fulfillment centers—are currently confronting.
Sciarotta focused on e-commerce business models and the consumer behavior behind product return rates of 8% to 25%, depending on the type of product. He emphasized the need for retailers and their service providers to provide a positive consumer experience supported by seamless, efficient, end-to-end logistics solutions. With the total cost of handling returns reaching as high as 15% of a product’s value, efficient reverse logistics operations are critical for retailers and their service providers, he said.
Dankert reviewed supply chain challenges such as having to implement new safety protocols during the pandemic while keeping the flow of goods moving. She foresees less emphasis on just-in-time inventory practices and more on agility and resilience. There will also be a need for “transformational,” technology-based productivity improvements in distribution operations. People will be key: “A well trained, committed, and above all, safe workforce is nothing less than an imperative for a well functioning, efficient supply chain,” she said.
Michael G. Field, National Forklift Safety Day Chair and President and CEO of The Raymond Corp., noted that while forklift makers understand and follow the best use standards for the equipment they design and manufacture, it is the customer’s responsibility to configure their trucks properly, use them correctly, and adhere to OSHA safety training standards. Technologies like telematics, virtual reality, and online learning, he continued, are effective tools for developing efficiency and expertise, thus creating more confident, capable forklift operators. Proper maintenance is also critical to avoid putting operators at risk; telematics can help guide preventive maintenance schedules and daily safety checks, he noted.
Industrial Truck Association members manufacture over 90 percent of the forklifts and similar powered industrial trucks sold in North America. The organization promotes standards development, advances safe forklift design and use, disseminates statistical information, and holds industry forums.
ITA’s National Forklift Safety Day webcast is still available at no charge online. Click here to register. And click here to read all of DC Velocity’s special National Forklift Safety Day coverage and forklift safety articles.
States across the Southeast woke up today to find that the immediate weather impacts from Hurricane Helene are done, but the impacts to people, businesses, and the supply chain continue to be a major headache, according to Everstream Analytics.
The primary problem is the collection of massive power outages caused by the storm’s punishing winds and rainfall, now affecting some 2 million customers across the Southeast region of the U.S.
One organization working to rush help to affected regions since the storm hit Florida’s western coast on Thursday night is the American Logistics Aid Network (ALAN). As it does after most serious storms, the group continues to marshal donated resources from supply chain service providers in order to store, stage, and deliver help where it’s needed.
Support for recovery efforts is coming from a massive injection of federal aid, since the White House declared states of emergency last week for Alabama, Florida, Georgia, North Carolina, and South Carolina. Affected states are also supporting the rush of materials to needed zones by suspending transportation requirement such as certain licensing agreements, fuel taxes, weight restrictions, and hours of service caps, ALAN said.
E-commerce activity remains robust, but a growing number of consumers are reintegrating physical stores into their shopping journeys in 2024, emphasizing the need for retailers to focus on omnichannel business strategies. That’s according to an e-commerce study from Ryder System, Inc., released this week.
Ryder surveyed more than 1,300 consumers for its 2024 E-Commerce Consumer Study and found that 61% of consumers shop in-store “because they enjoy the experience,” a 21% increase compared to results from Ryder’s 2023 survey on the same subject. The current survey also found that 35% shop in-store because they don’t want to wait for online orders in the mail (up 4% from last year), and 15% say they shop in-store to avoid package theft (up 8% from last year).
“Retail and e-commerce continue to evolve,” Jeff Wolpov, Ryder’s senior vice president of e-commerce, said in a statement announcing the survey’s findings. “The emergence of e-commerce and growth of omnichannel fulfillment, particularly over the past four years, has altered consumer expectations and behavior dramatically and will continue to do so as time and technology allow.
“This latest study demonstrates that, while consumers maintain a robust
appetite for e-commerce, they are simultaneously embracing in-person shopping, presenting an impetus for merchants to refine their omnichannel strategies.”
Other findings include:
• Apparel and cosmetics shoppers show growing attraction to buying in-store. When purchasing apparel and cosmetics, shoppers are more inclined to make purchases in a physical location than they were last year, according to Ryder. Forty-one percent of shoppers who buy cosmetics said they prefer to do so either in a brand’s physical retail location or a department/convenience store (+9%). As for apparel shoppers, 54% said they prefer to buy clothing in those same brick-and-mortar locations (+9%).
• More customers prefer returning online purchases in physical stores. Fifty-five percent of shoppers (+15%) now say they would rather return online purchases in-store–the first time since early 2020 the preference to Buy Online Return In-Store (BORIS) has outweighed returning via mail, according to the survey. Forty percent of shoppers said they often make additional purchases when picking up or returning online purchases in-store (+2%).
• Consumers are extremely reliant on mobile devices when shopping in-store. This year’s survey reveals that 77% of consumers search for items on their mobile devices while in a store, Ryder said. Sixty-nine percent said they compare prices with items in nearby stores, 58% check availability at other stores, 31% want to learn more about a product, and 17% want to see other items frequently purchased with a product they’re considering.
Ryder said the findings also underscore the importance of investing in technology solutions that allow companies to provide customers with flexible purchasing options.
“Omnichannel strength is not a fad; it is a strategic necessity for e-commerce and retail businesses to stay competitive and achieve sustainable success in 2024 and beyond,” Wolpov also said. “The findings from this year’s study underscore what we know our customers are experiencing, which is the positive impact of integrating supply chain technology solutions across their sales channels, enabling them to provide their customers with flexible, convenient options to personalize their experience and heighten customer satisfaction.”
Transportation industry veteran Anne Reinke will become president & CEO of trade group the Intermodal Association of North America (IANA) at the end of the year, stepping into the position from her previous post leading third party logistics (3PL) trade group the Transportation Intermediaries Association (TIA), both organizations said today.
Meanwhile, TIA today announced that insider Christopher Burroughs would fill Reinke’s shoes as president & CEO. Burroughs has been with TIA for 13 years, most recently as its vice president of Government Affairs for the past six years, during which time he oversaw all legislative and regulatory efforts before Congress and the federal agencies.
Before her four years leading TIA, Reinke spent two years as Deputy Assistant Secretary with the U.S. Department of Transportation and 16 years with CSX Corporation.
As the hours tick down toward a “seemingly imminent” strike by East Coast and Gulf Coast dockworkers, experts are warning that the impacts of that move would mushroom well-beyond the actual strike locations, causing prevalent shipping delays, container ship congestion, port congestion on West coast ports, and stranded freight.
However, a strike now seems “nearly unavoidable,” as no bargaining sessions are scheduled prior to the September 30 contract expiration between the International Longshoremen’s Association (ILA) and the U.S. Maritime Alliance (USMX) in their negotiations over wages and automation, according to the transportation law firm Scopelitis, Garvin, Light, Hanson & Feary.
The facilities affected would include some 45,000 port workers at 36 locations, including high-volume U.S. ports from Boston, New York / New Jersey, and Norfolk, to Savannah and Charleston, and down to New Orleans and Houston. With such widespread geography, a strike would likely lead to congestion from diverted traffic, as well as knock-on effects include the potential risk of increased freight rates and costly charges such as demurrage, detention, per diem, and dwell time fees on containers that may be slowed due to the congestion, according to an analysis by another transportation and logistics sector law firm, Benesch.
The weight of those combined blows means that many companies are already planning ways to minimize damage and recover quickly from the event. According to Scopelitis’ advice, mitigation measures could include: preparing for congestion on West coast ports, taking advantage of intermodal ground transportation where possible, looking for alternatives including air transport when necessary for urgent delivery, delaying shipping from East and Gulf coast ports until after the strike, and budgeting for increased freight and container fees.
Additional advice on softening the blow of a potential coastwide strike came from John Donigian, senior director of supply chain strategy at Moody’s. In a statement, he named six supply chain strategies for companies to consider: expedite certain shipments, reallocate existing inventory strategically, lock in alternative capacity with trucking and rail providers , communicate transparently with stakeholders to set realistic expectations for delivery timelines, shift sourcing to regional suppliers if possible, and utilize drop shipping to maintain sales.
National nonprofit Wreaths Across America (WAA) kicked off its 2024 season this week with a call for volunteers. The group, which honors U.S. military veterans through a range of civic outreach programs, is seeking trucking companies and professional drivers to help deliver wreaths to cemeteries across the country for its annual wreath-laying ceremony, December 14.
“Wreaths Across America relies on the transportation industry to move the mission. The Honor Fleet, composed of dedicated carriers, professional drivers, and other transportation partners, guarantees the delivery of millions of sponsored veterans’ wreaths to their destination each year,” Courtney George, WAA’s director of trucking and industry relations, said in a statement Tuesday. “Transportation partners benefit from driver retention and recruitment, employee engagement, positive brand exposure, and the opportunity to give back to their community’s veterans and military families.”
WAA delivers wreaths to more than 4,500 locations nationwide, and as of this week had added more than 20 loads to be delivered this season. The wreaths are donated by sponsors from across the country, delivered by truckers, and laid at the graves of veterans by WAA volunteers.
Wreaths Across America
Transportation companies interested in joining the Honor Fleet can visit the WAA website to find an open lane or contact the WAA transportation team at trucking@wreathsacrossamerica.org for more information.