Enables retailers and CPGs to drive customer insights into marketing, merchandising and supply chain decisions
Palo Alto, CA - January 12, 2017 - Symphony Retail Solutions, a leading provider of software and services for retailers, wholesalers and manufacturers, today announced Symphony Retail Cloud (SRC), the first end-to-end, customer-centric solution for retailers and manufacturers delivered in the convenience of the Cloud, will be launched at the NRF Big Show 2017 in New York. SRC provides retailers and manufacturers with best-in-class supplier collaboration and monetization and speed of delivery of customer-centric retailing, and will be on show at Booth #1835.
The intelligent, role-based suite of solutions is designed to facilitate collaboration and optimize operations with specific workflows and tools for four key retail and CPG functions. For retail, these include: Marketing Manager's Suite, Category Manager's Suite, Store Management Suite, and Supply Chain Manager's Suite. For CPGs, it includes: Supplier Collaboration Suite, Shopper Marketing Suite, Consumer & Brand Insights, and Cross-Media Insights.
Symphony Retail Cloud combines the power of Symphony EYC's customer-centric insights; Symphony GOLD's retail planning, optimization and execution capabilities; and Simmons' cross-channel consumer research and real-time cross-media measurement. It enables retailers and manufacturers to deliver more than two percent same-store revenue growth by driving customer insights
Company: Symphony Retail Solutions