Plug Power rebrands, expands into Europe

Hydrogen fuel cell provider Plug Power has refreshed its brand messaging with a new logo and marketing message. In an interview, CEO Andy Marsh said that the new tag lines, "Our promise: infinite drive" and "Changing the way the world powers its possibilities" reflect the company's devotion to quality and innovation, and the belief that more companies will recognize the value of alternative fuels for both business and environmental reasons. Plug Power gained eight new customers last year; Marsh credits his company's move to providing turnkey solutions as the catalyst for increased business. Plug Power also expanded into Europe in August, and now serves the United Kingdom, the Benelux countries, and Germany.

For more information, see the Plug Power website.