Tag, you're it

Workplace theft costs U.S. employers $50 billion annually, due to the loss of valuable assets such as electronic devices and construction equipment. Despite the scale of the problem, many small to mid-sized businesses (SMBs) have had limited access to cost-effective solutions, according to the labeling and printing solutions company Avery Products Corp., a former unit of Avery Dennison that is now owned by CCL Industries Inc.

To address the problem, Brea, Calif.-based Avery has launched a line of high-performance asset tags that serve as affordable theft-prevention labels. The PermaTrack Asset Tags give small businesses access to the asset-tracking tools needed to deter workplace theft, allowing asset managers to print customized tags on demand with an existing laser printer, according to Avery.

The product line ranges from lightweight white tags to durable printable metallic label sheets, with prices starting as low as 15 cents per label. That price point could be attractive in a market where traditional heavy-duty asset tags usually require large minimum order quantities and cost over a dollar per label on average, Avery says.

The tags are suitable for use in the automotive, shipping, manufacturing, construction, and similar industries, the company says in the promotional video below.